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My last couple of posts got me thinking. I put my name on a no-call list so telemarketers would stop trying to sell me stuff I didn’t ask for; I set up my new Google toolbar to block pop-up ads; I’ve never seen a commercial on anything I watch with my Tivo; same for my 100 XM Radio channels.

I understand the content-for-attention value proposition of “free” media. But the fact remains that most people will skip the commercials if they can. Is that stealing? Have I broken some unspoken agreement when skip past the commercials? I don’t think that’s the important question for advertisers (and the people that sell the advertising). How effective is a commercial (TV, radio, print, online) if it’s only being seen/heard/read because there was no easy way to avoid it?

The growing glut of SPAM and telemarketing calls has made me think about this more. These people are universally hated. And they know it. But they are willing to endure this because they’ve calculated that some tiny percent of the calls/emails DO work. We never thought about this with “old” media because it was so one-way. All radio and TV have commercials so if you want to watch Perry Mason, you’ll by-god watch the commercials. Does it really do any good for me to see/hear your commercial if I have a bad feeling about your company/product at the end of those 30/60 seconds? I supect the answer is –in some twisted way– yes. Yes, it does.

Radio TiVo

“…the Radio YourWay might be the first one that actually functions like a TiVo. It’s an MP3 player with a built-in AM/FM radio recorder that can be set to record at specific times, and can save up to four hours of programming as MP3 files which can then be transferred to a PC when you run out of space.” I don’t listen to all that much (non-XM) radio these days but this is pretty damned cool. By way of evhead.

The sky is not falling

Starting this summer, XM Satellite Radio plans to offer “real-time weather data through a targeted service that will deliver information to map-display devices in boats, aircraft and emergency-response vehicles.” That’s according to a story in the April 18 issue of R&R (Radio & Records). In a letter to the FCC, NAB Sr.VP/General Counsel Jack Goodman wrote, “It appears that XM does intend to convert its service from an exclusively national program service to one that delivers locallay differentiated content.” Hmm. I couldn’t find the story online but will keep searching.

XMPCR.

Satellite Radio for your computer. Attaches to your computer via the USB. Access to all 100 channels. You can save song titles and artist names to an “alert” list and get a pop-up message when a favorite song or artist is playing on a different channel. Click and you’re there. XM says “it’s not Internet radio (since the signals are still delivered via satellite), so users will experience no buffering or stalls, no slow channel changes, and the program won’t affect the PC’s performance.” The product is scheduled to begin shipping May 2nd for $69.95. I’ve never been one to listen to the radio at work but this could change that. Tell me again why this will have no impact on “traditional” radio.

So, what do you want to talk about?

In Des Moines for the Radio Iowa 15th anniversary party. Kay’s caterer backed out when she learned pork would be served. And we’re not talking those little bacon wraps on the cocktail weenies. These were huge, Iowa pork chops. Oy vey.

When I arrived at the hotel I learned that my room would not have HBO. (“We got Show Time, isn’t that the same thing?”) No, it’s not. HBO is showing the season finale of Sex and the City and The Wire. HBO is the home of Six Feet Under. And The Sopranos. And Band of Brothers. And just about everything I think is worth watching on…well, it’s not TV, it’s HBO. I cancelled my reservation and scooted across the street to a Fairfield Inn. “Do you have HBO?” I asked. “For another month or so,” replied the young lady at the registration desk. “The chain is getting rid of HBO because we’re pretty much a ‘family hotel’ and we got a lot of complaints about the adult content.”

So, one of two things is happening here. The parents are leaving their children alone in the hotel room where they can (could) hear Dennis Miller say “fuck”… or the parents are in the room with the kids but are unable stop them from watching HBO. But, hey, I give a shit. I get to watch the great HBO programming and that’s really all I care about.

You know what really amazes me? Not just how many people don’t have HBO, but how many people have never seen any of these shows. Or have any interest in finding out what all the buzz is about. The Sopranos? (“Yeah, I think I heard someone talking about that show. It’s a mob thing, right?”)

And it’s not just HBO. It’s all kinds of things. I’ve quit talking about XM Satellite Radio. I can’t stand the puzzled looks. (“So, it’s radio from a satellite or something? Huh.”) Now, I don’t expect everybody to run out and plop down a couple of hundred bucks for one of these, but how could you not have even heard about it? Same thing for blogging. Articles in Newsweek, Time, The Wall Street Journal… all over the Web. Never heard of it. (“So, it’s a web page…but different?”)

What are you people doing with your lives?

Road Trip

Spent about 18 hours behind the wheel last week (Jefferson City, MO…Des Moines, IA…Indianapols, IN…Jefferson City). Such a journey would once have been a butt-numbing drag. Having 100 channels of news, music, talk and comedy made the hours fly by. I can tell that folks are getting a little tired of hearing me rave about XM but it’s hard not to talk about this. Most common question is: How often do you lose the signal? Uh, never. Sure, if I stop under an overpass the signal goes away but that’s pretty easy to avoid. And the quality is just amazing. Like blogging, XM is just one of those things that has to be experienced. PS: The Indiana State Fair turned out to be all work and no play. PPS: Back to Des Moines on Thursday for Gnomedex.

XM Radio adding a book channel

They’re calling it Sonic Theater and promising “Audio books and radio dramas for all tastes.” Can’t quite picture how this will work but it’s a free channel, so we’ll see. My newest favorite channel is The Loft. Acoustic rock, I think. Heard a James Taylor song today that (again) I’ve never heard before. Missed the title. One lyric caught my ear: “Wild with expectation, on the edge of being old.” That’s me in nine words. Tried to find the song but gave up.

XM Satellite Radio Update

I’m still mindlessly surfing the channels. They give you a little remote so you’re less likely to crash while doing this. I really like the…what do we call them? Jocks? DJ’s? Talent? They’re there, but not too there. I’ve noticed that I’m driving less aggressively. In less of a hurry. No doubt, because I am enjoying my time in the car more. Early favorites: Fred, Top Tracks, The Joint, Soul Street, The Groove, CNN Headline News.

Beyond AM. Beyond FM.

I subscribed to XM Satellite Radio today. The idea of “subscribing” to radio still feels a little funny. I got in the car, turned it on and punched up one of the 100 channels. It was Jimi Hendrix singing “Like A Rolling Stone” from the Monterey Pop Festival. I honestly don’t think I’ve ever heard that version on the radio before. It’s too early to offer any useful comments on the service because I was punching through the channels like Tom Hanks running through the toy story in Big. A snippet of an interview with Melissa Etheridge interview on the E! channel… a rousing gospel (soul, not country) number on one of the Urban channels… CNN Headline news. I had to stop and come inside. I have a few long road trips coming up so I can really evaluate the service. Oh, the audio quality was pretty amazing. Stay tuned.

XM Satellite Radio.

Next Tuesday I’m scheduled to have an XM satellite radio installed in my 4-Runner. If you haven’t seen the TV commercials or billboards, it’s a new subscription radio service that offers 100 plus channels of digital music and information for about 10 bucks a month. The line-up of news channels is pretty amazing: USA Today, Fox News, CNN Headline News, Weather Channel, CNBC, BBC, C-Span. I don’t know anyone that has the service yet and that sort of surprises me.

The parallels to cable TV are obvious. I remember when cable was first introduced and people asked, “Why would you pay for TV when you can get it for free?!” The answer seems equally obvious these days. HBO alone gives me Band of Brothers, The Soproanos, Six Feet Under, Sex and the City, Oz, The Wire, Dennis Miller and on and on. I have no idea if satellite radio will catch on. Or what impact –if any– it might have on traditional radio.

For me it’s about choices. The Web has spoiled me in this regard. I don’t want to listen to what “most of the people” want to listen to. I want to listen to what I want to (know many good reggae stations?). And I’ll pay to do so. On a recent 15 hour drive from Florida to Missouri, I found a few radio stations I liked but I quickly drove out of range and back into “radio wasteland.” I never really thought Internet radio was much of a challenge to traditional radio. I’m not so sure about this.