XM’s America Left now Air America Radio.

XM Satellite Radio announced Monday it has signed a multi-year content agreement with Air America Radio, making XM the exclusive satellite radio network for the left-leaning radio network. Financial terms were not disclosed. When the deal begins in May, Air America Radio will no longer air on Sirius Satellite Radio, which has 1.2 million subscribers to XM’s nearly 3.8 million.

Have you seen Left of the Dial, the excellent HBO documentary about the start-up of Air America? Painful but I could not look away.

XM Radio Online.

Okay, this is neater than I expected. The new subscription structure includes XM Radio Online (doesn’t include all channels). As a rule, I don’t care to listen to anything while I’m online. Breaks my concentration. But XM has an excellent UI and it all just works. I might look into some of the wireless appliances (is it a radio?) you can tote around the house, listening to your favorite XM channels. Or any Internet radio for that matter. Stay tuned.

Fast enough?

Two interesting nuggets from (still another) NTY story on satellite radio. 1) Total (XM + Sirius) subscribers will probably surpass eight million by the end of the year, “making satellite radio one fo the fastest-growing technologies ever – faster, for example than cellpones. 2) Steven Van Zandt (E Street Band and Sopranos) programs two music channels for Sirius.

Radio to decline 2.5%. Blame iPods and satellites.

Some interesting stats coming out of the Kagan Radio/TV Summit in New York. The CIBC World Markets director of research says radio can expect an overall 2.5% annual radio audience decline this year owing primarily to iPods and satellite radio.

According to independent research commissioned by Sirius, once consumers get a Sirius radio, they spend 83% of their radio time with Sirius and 7% with traditional radio. So whats commercal radio to do? According to the presentation: Increase local content; upgrade national sales efforts; get better research data; Hire TV people (“they know how to sell in a declining market.”)

Local News

The news director at the station in my home town called this morning to ask about my brother. Lots of folks in Kennett know he is in Indonesia and have been asking about him. I told him what little I knew. Just a little human interest story. Very local. A big city station or a “nothing but the hits” station wouldn’t consider this remotely newsworthy. I’m really glad to know they’ve started doing this kind of local news again (maybe they never stopped).

At about the same time, I received a pointer (from XM Ben) to an interesting article on the state of radio in 2004 (Radio in 2004: An Overview, by Lawrence Stoler):

“One of radio’s strong points that can not necessarily be achieved to the fullest extent on satellite radio is localism. In other words, being out and active in the community. Being at the scene of an important event at a moment’s notice and providing necessary information to the residents of where a station is licensed to broadcast. The industry has to resume this practice of being community active. Radio has to go back to providing information after 8:30 AM during the week or in the evening after #7 and on weekends too. Not every area of the country has a 24 hour all news station within hearable range.”

I honestly don’t see how radio stations (or TV stations, for that matter) will survive without a strong, serious commitment to local news.

Transmitter for Sale

When I first started working at the radio station (1972), we were required to take transmitter readings every 15 minutes. Keeping the transmitter on was the number one –and obvious– priority. And I guess that’s still true for radio stations today. No transmitter…no radio. But not for TV.

On Monday we noticed we were not receiving the local ABC affiliate. Just static. We watch very little network TV these days but still try to catch Peter Jennings and we’re hanging in for the final season of NYPD Blue. So I called the TV station and asked the lady who answered the phone what was going on.

“One of our transmitter tubes went out over the weekend but you can get us on the cable,” she explained.

“I don’t have cable,” I infomed her.

“So, how do you watch us?”

“I have an antenna.”

“Oh. Well, we should have the transmitter working again by the end of the week.”

This struck me as something of a revelation. The TV station wasn’t concerned that their trasmitter was down. The “signal” (content) was getting out via cable. I wanted to ask her about the rural viewers that don’t have cable but there aren’t enough of us to pose a problem.

I started wondering what does the local TV station add to the content mix? Their local newscast. Local weather. Bunch of local commercials. It just feels like those local affiliates are becoming less important every day.

All of this reminded me of ABC Now, the network’s effort to deliver content by non-traditional means. How much would I pay to be able to download World News Tonight directly from the network? Or NYPD Blue? I’m already doing this with XM and it works just fine, thank you.

In conclusion, I guess I’m no more concerned about the TV station transmitter being dark than they are.

The Daily Show’s Stephen Colbert

on covering the GOP convention: “We want to find out actual information about Republicans. We want to know where the pods are, where they’re grown, and we want to photograph them before they’re harvested.” Next to XM’s “Everything, All the Time,” The Daily Show’s “The Most Trusted Name in Fake News” might be the best tag line ever.

National Association of Broadcasters

The cover story (by Scott Woolley) in the September issue of Forbes is really more about the National Association of Broadcasters than XM Radio.

“For decades the radio industry has crushed incipient competitors by wielding raw political muscle and arguments that are at once apocalyptic and apocryphal. Radio station owners, who formed the National Association of Broadcasters in 1923, have won laws and regulations that have banned, crippled or massively delayed every major new competitive technology since the first threat emerged in 1934: FM radio.”

What would radio be like if broadcasters put this much energy into doing better radio?

XM Radio to introduce digital storage

From NY Times story: Later this week, XM is set to introduce receivers capable of storing up to 30 minutes of any live broadcast to play back at a later time. With a function that works much like the pause control of a digital video recorder, the units will also be able to replay the last 30 minutes of the channel to which the unit was most recently tuned. Both companies also offer models that let users store the names of favorite artists and titles. When one of those is playing on another channel, the receiver beeps to alert the listener. In XM’s case, the unit will also automatically switch to that other station. Next month, Sirius will introduce its Sportster model, designed to complement its introduction of NFL Radio, which is a new talk channel, and several channels to transmit every NFL game. The radio can be programmed to jump automatically to the correct station when one of the user’s favorite teams is playing.

To appeal to investors, XM’s Roady2 can display continuously updated stock quotes across the screen. Sirius plans to introduce a radio with a similar feature. Beginning this fall, XM will offer NavTraffic, giving owners of the Acura RL and the Cadillac CTS the ability to combine XM’s continuously updated traffic information with the car’s navigation system, producing color-coded maps showing traffic delays, allowing drivers to obtain alternate routings.

To make it easier to receive satellite radio in the home, Sirius will introduce a $129 accessory antenna that, mounted on the roof, will transmit a signal through the walls into a secondary unit attached to the receiver. And by the beginning of next year, Sirius will offer a receiver that can download Sirius programming from the Internet for later playback in areas where signals cannot reach.