Sat radio awareness climbs; half of teens own iPod

Posted on April 14, 2006 by Steve Mays

According to a new study by Edison Media Research and Arbitron, both XM and Sirius have 61% awareness levels among American consumers. The research also showed some evidence of early use and interest in podcasting. Given a detailed description of podcasting, about one in ten people aged 12-plus said they had ever listened to an audio podcast, about half the number who had heard of podcasting. The podcast audience skews younger and more upscale than the general population. Nearly one in four Americans and more than half of teens own an iPod or other portable digital music player. [Billboard Radio Monitor] Thanks, Ben.

Fans: Yea! Radio stations: Boo!

Posted on April 6, 2006 by Steve Mays

The St. Louis Cardinals plan to offer 50,000 fans a free radio that can pick up the broadcasts via XM Radio – which carries all major league games via satellite transmission. The catch is that to get the radio, a six-month subscription for the service must be purchased – and that sells for about $13 a month. The move is being made to try to appease those who have lost access to the broadcasts because of the club’s move from KMOX (1120 AM) to KTRS (550 AM) as its flagship station. KTRS’ signal has a much smaller reach at night, when most of the games are played, than does KMOX. [STL Today via XM Ben]

XM adding seven regional news and talk channels

Posted on March 30, 2006 by Steve Mays

“XM Satellite Radio Holdings Inc. announced a new channel lineup Monday, expanding the number of channels by a dozen, adding several new music and news channels while deleting some others. XM will also add seven regional news and talk channels, bringing its new channel total to 176 from 164. In the fall, XM is also launching a channel with talk show host Oprah Winfrey.” — MercuryNews.com

I remember hearing about the Oprah channel but somehow missed the “regional news and talk channels” item. Uh, I think our company does regional news.

Slow growth for HD radio

Posted on March 14, 2006 by Steve Mays

Radio research firm Bridge Ratings projects HD receivers will be in the hands of 1.06 million consumers by the end of 2007, 2.0 million by the end of 2008 and 8.84 million by the end of 2010. Meanwhile, Bridge predicts that XM Satellite Radio will grow to 9.0 million subscribers by the end of 2006 as rival Sirius grows to about 6 million subscribers over the same period. (R&R via RAIN)

Oprah & Friends on XM

Posted on February 9, 2006 by Steve Mays

Oprah Winfrey has signed a three-year, $55 million deal for her own channel on XM Satellite Radio. “Oprah & Friends,” as the channel will be known, is aimed at closing satellite radio’s gender gap. Men account for about two-thirds of the 9.3 million satellite subscriptions nationwide, but XM and its rival, Sirius Satellite Radio of New York, expect to attract more women as they purchase cars equipped with satellite radios.

Somehow, I just think the XM guys understand this satellite radio thing better than the other guys. This sounds like a really good idea to me.

Life After the 30-Second Spot

Posted on December 28, 2005 by Steve Mays

Between XM, Tivo, HBO, the nano, and the web…I don’t see or hear that many 30-second commercials anymore. So I don’t know why it should be difficult for me to imagine Life After the 30-Second Spot, the title and premise of Joseph Jaffe’s latest book. But it is. Maybe it’s because our company sells a LOT of 30-second spots.

The forward, written by Don E. Schultz, Professor Emeritus-in-Service at Northwestern University, sets the tone of the book:

Media advertising, as we have known, practiced, and worshipped it for the past 60 or so years, is in trouble. Big trouble. And it’s not going to get well. Ever.

I’m about half-way through the book and highlighting something on every other page. Jaffe might be full of shit, but just in case he’s only half-full, anyone remotely connected to advertising supported media should read this book.

Bob Dylan to host weekly show on XM

Posted on December 14, 2005 by Steve Mays

Bob Dylan has signed on to host a weekly show on XM Satellite Radio, the D.C.-based pay-radio provider. Dylan will select the music, offer commentary, interview guests and answer e-mail from listeners during the one-hour program, which will start in March. Now, just tell me this: Is there anybody that Bob Fucking Dylan can’t get to be on his show? I’m trying to understand why Bob Dylan would do this. It’s not the money. Maybe he’s bored and this sounds like fun.

These are strange and wonderful times. I don’t ever remember seeing anything as big or as disruptive as what we’re seeing now. Color TV was big. Cable TV didn’t seem big at first but it got to be big. I was at the NAB meeting in Chicago when the announced MTV. That was big for a while. But the flood gates (sorry, New Orleans) are open and things just aren’t gonna ever be the same again. I honestly don’t know what it means for me and all my radio buddies but I’m glad it’s finally here. The anticipation (and the need to prepare or do something) has been exhausting. I can’t say we haven’t had a chance to gear up for this sea change, because it’s been ten long years. I’m pooped. But I can finally shut the fuck up about the changes “blowin’ in the wind” because they are here.

Holiday chill

Posted on December 13, 2005 by Steve Mays

Bass in frig When I had lunch with Jeff Bassinson last week he was stressed from being unable to come up with an idea for his annual holiday greeting card. The bar had been set awfully high last year (he used tiny magnets to hold the lights to his head and face). In a moment of inspired desperation, he has again come through with what I am sure will be this years most original card. Again. [Larger image]

Is Jack FM the long tail of radio?

Posted on November 15, 2005 by Steve Mays

The main problem with radio is not the relatively small size of the playlists (although that doesn’t help); it’s that music is polarizing–people may like one song but hate the next, so they’re prone to switch stations or switch off entirely. As MTV found out a decade ago, there simply is no single playlist that can keep enough people listening long enough to please the advertisers. MTV switched to reality shows because they’re sticky. Radio is switching to talk for the same reason.

It is the curse of broadcast: with just a few dozen stations in each city, most must aggregate audiences in the tens of thousands. In an era of infinite choice and narrowcasting, such mass-market broadcast distribution–the ultimate one-size-fits-all model–just can’t compete.

— Chris Anderson on the future of music on radio

I have not heard the Jack format and think it unlikely I will. The little nano is getting more and more of my limited listening time (mostly podcasts, some music). I’m even listening to XM less since getting the little iPod.

XM offers “biggest givaway” at World Series

Posted on October 21, 2005 by Steve Mays

“Touting it as the largest giveaway in the 102-year history of the World Series, XM Satellite Radio said Thursday it was giving a free satellite radio to every fan who enters U.S. Cellular Field in Chicago for Game One this Saturday between the Chicago White Sox and the Houston Astros. Fans will receive a coupon good for the new Delphi XM RoadyXT satellite radio receiver which retails for $79.99 plus a World Series commemorative pin.” — Billboard Radio Monitor

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