Tag Archives: Terry Heaton

Apple wants to be your news and information station

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“An Apple patent reveals that the company is working on a podcast aggregator that would dynamically collect the news that you are interested in and deliver a personalized news podcast. In other words – Apple wants to be your news and information station. The system would allow you to:

* Subscribe to and personalize a podcast with software like iTunes;
* Select news segments selected from a variety of categories; and
* Automatically download the personalized podcast to your Apple TV, iPod or iPhone.

The custom news show could consist of a 5 minute segment from CNN on the day’s national news, a 5 minute segment from a local news station, and a 10 minute segment on sports highlights from ESPN.

Once you select the playlist of content that you’re interested in, Apple’s servers would request the latest podcast content from content creators, stitch the segments together and then deliver the personalized podcast to iTunes or other podcast software. As part of this process, Apple could insert targeted advertising dynamically.” – Apple Insider via Podcasting News

Hmmm. A listener in the states served by our networks could include one of our 4 minute state newscasts, a three minutes sports report and a farm report. That “stitching segments together” part is what I find intriguing. Terry Heaton wrote about the “unbundling” of media. Is this a “re-bundling” of media?

If I were programming a local radio station, I’d be damned sure I had a killer local newscast/podcast up on iTunes.

Google gets into local news

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Google News now allows you to localize a section of the stories. Scroll down just beneath the fold for the box to type in your city or zip code.

“This is pretty huge, folks, and it spotlights the need for everybody in the local news business to adopt best practices when it comes to unbundled distribution,” writes Terry Heaton. True enough, as Google News ranked #9 in Nielsen-Netratings for December — higher than USAToday.com and WashingtonPost.com.

If you’re a local news guy and look at this and say, “Ah, but they missed some stories!” … you’re missing the point.

Can getting it wrong be okay?

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Terry Heaton speaks to the “accuracy” of stories reported online. His case in point was the early –and inaccurate– report that Heath Ledger died in the apartment of Mary Kate Olsen.

“What people are seeing now is an old-fashioned process — reporting — as it unfolds in real time. If the public wants its information as raw and immediate as possible, it’ll have to get used to a few missteps along the way, and maybe even approach breaking stories with a bit of skepticism, like a good reporter would.

So a part of the “process” of news is mistakes, and the ethical question is does it matter in a world of news-as-a-process? I’m not so sure it does, as long as mistakes are corrected — just as, I might add, they are corrected in the news gathering process in professional newsrooms.”

Advertiser Optimism by Medium

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From Terry Heaton’s PoMo Blog:

"Advertiser Perceptions latest survey of 2,047 ad executives (published twice yearly) — as published by Online Media Daily — reveals growing pessimism among ad buyers about traditional forms of advertising. I view this study as significant, because it speaks directly with people who are making decisions about spending money."

Adforecast

Only newspapers face a smaller increase and larger decrease than radio? [Emphasis/red from original post]

Terry Heaton: Gratitude

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“…we are most vulnerable at the moment of success. It’s when we choose to shine a light on US and all our greatness. This is why it’s so important that we maintain a heart full of thanks, one of gratitude that will survive the roller coaster ride of life. For in the end, we have no power over anything — only in how we react. And I can tell you from experience, my friends, that a heart full of gratitude will survive where others will not.”

— Terry Heaton

Steve Outing: The future of news

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Steve Outing posts an insightful look into the future of news that contains this gem from his interview with Robin Sloan, manager of new media strategy for Al Gore’s Current TV.

“I think ‘news’ just becomes a less distinct category. You don’t sit down with a newspaper, or even a news website, or even a super wireless e-paper device, for 10 minutes in the morning to very formally ‘get your news.’ Rather, you get all sorts of news and information — from the personal to the professional to the political — throughout the day, in little bits and bursts, via many different media. With any luck, in 5-10 years the word ‘news’ will be sort of confusing: Don’t you just mean ‘life’?”

Anyone that reads the news, produces the news, or is in anyway involved with the news should read Outing’s article. [via Terry Heaton]

Does public broadcasting need a new name?

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“…broadcasters (should) start viewing themselves as multimedia companies, and even changing their names to help spread the message both internally and externally. The internet is NOT broadcasting, and the more we understand that, the quicker we’ll get on with business models that’ll meet our needs in a Media 2.0 world.” – Terry Heaton

A couple of years ago we dropped the “network” from one of our networks because it was felt to be somewhat…limiting. No long reflective of what we are or are becoming.

The difference between TV stations and newspapers

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Terry Heaton on the Washington Post’s matter-of-fact streaming of the Alito confirmation hearing: “There is now officially no difference — online at least — between TV stations (and networks) and newspapers.” Is this equally true for radio stations and networks? If so, what might that mean?

Let’s say, for example, that a local newspaper in Anytown, Iowa, covers the very same news events as the local radio station. (Just for fun, let’s say they cover more events because they have more news people.) And they stick a little MP3 recorder in front of the newsmaker and immediately post a couple of paragraphs –including the sound file– to the newspaper website. Along with an image.

The remaining ‘defining difference’ between the newspaper and the local radio station is the method of delivering that news ‘content’ to the good people of Anytown (and the world). It’s still easier to turn on the radio and listen to the story (assuming I happened to tune in at the right moment) than to get in front of a computer to look/listen. Unless the ‘computer’ happens to be my Treo 700 mobile phone.

Thinking about all of this made me wonder about the definition of “radio station”: n: station for the production and transmission of radio broadcasts.

That’s just not gonna work anymore. We need a better definition, fast. I have not worked at a radio station for almost 22 years so I’m not qualified to come up with one. But it can no longer be about hardware (transmitters and towers). It has to be about people.

I think I’d be looking for smart, interesting (sometimes funny) people who live, work and play in the community your station serves; good writers; informed, well-read people who know how to do an interesting interview; people who know how to record/edit good, quality audio (video?).

If you stopped recruiting and hiring those people because it was no longer “cost-effective,” I suggest you find some, quick-like-a-bunny. But will they want to come work at the radio station if they can better use their talents and creativity on the local “newsaper” website?

Randy and Warren (and maybe Nate) are a lot closer to the world of terrestrial radio than I, so maybe they can help me answer a question I’ve been wondering about lately. How hard/easy is it in 2006 to find and recruit people to work at the local radio station? Where do the prospective hires come from? What are they looking for? What kind of skills do they have? Just click the comments link below.

Unbundled Media

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“The natural ability of the Internet to distribute unbundled media is disrupting broadcasting’s basic business, and that will accelerate in 2006.” (The Unbundled Awakening by Terry Heaton)

BundleAfter reading this excellent piece, I can’t get the idea of “unbundled media” out of my head. Like all broadcast media, radio stations offer a bundle of content/programming. Music, weather, sports, news, etc. We bundle it all together in something we call a format and deliver it to the audience (in a very linear manner).

I remember getting calls from frustrated listeners demanding to know when I was going to give the school closing report (I had just given it 2 minutes earlier but they had missed it.) They couldn’t get it when they wanted it because it had to be bundled up with other content/programming.

For the past 20+ years I have worked for a company that supplies content/programming to radio stations and for most of that time, a big part of my job was to insure that our “stuff” made it into the bundle.

And now the unbundling has begun. iTunes has just about any song I might want to hear. Weather.com has my forecast. Cancellations.com (or my school’s website) has the cancellations. Same for school lunch menus.

And RSS means I won’t even have to go searching for all this. It will come to me. Wherever I am.

It seems pretty clear that most people don’t want their media bundled. They like to choose. A bit of a sticky wicket for businesses dependent on being part of the bundle. Is the value shifting from being able to bundle (TV and radio stations, newspapers, magazines, etc)… to creating the content that was once part of that bundle?