Apple TV and the economics of television

“Over time, niche content will change the economics of television. Millions of Americans will add one or more Internet-connected set-top boxes to their living rooms. Once they do, look out. As they discover there is niche HD video content that matches their precise interests, the existing TV networks will see their viewers erode even more. Further, brand marketers will see they don’t need media to reach people in their living rooms. They too will produce their own content that will be distributed over the Internet for consumption on TVs.” — Steve Rubel on Apple TV:

For example: I’d love to watch a weekly 10 minute tour of the Prairie Garden Trust by Dr. Henry Domke. Just Henry walking and talking, sharing his love and fascination with the flora and fauna. Okay on a video iPod…great on Apple TV.

Apple TV: The price of simplicity

Apple TVI spent part of the weekend playing with Apple TV. George came over Saturday and we had the thing up and running within 15-20 minutes. I won’t try to “review” this device because a) I don’t have the technical chops, b) I’m not a videophile or power user by any stretch and c) lots of websites and blogs have provided professional reviews.

And just for the record: Windows Media Center is light years ahead of Apple TV. Superior in every way. A different league. Cheaper, better, faster, taller… you name it. I have no experience with Media Center but happily stipulate to the above.

George described Apple TV as “your iPod on steroids.” A pretty good description. I liked this from a review in PC World:

“The basic rule of Apple TV content seems to be: If you can play something in iTunes, you can play it on Apple TV. That puts some limitations on users, but then, that’s the price of simplicity.”

The price of simplicity. Yes, I will pay that price. Gladly. And Apple TV does everything I wanted to do. And just those things. And does them beautifully.

When we turned it on, all of my photos and all of my songs and podcasts immediately transferred (wirelessly) to the Apple TV.

So I can now play my music through the TV speakers or the sound system speakers.

I created a couple of slide shows in iPhoto (with music from iTunes) and shoved ’em over to Apple TV. So easy that I’ll do this a lot more now.

Probably as much fun as anything was to put the music on shuffle and let Apple TV shuffle images from iPhoto. And, as you might expect, Apple does this in a very cool and visually interesting way. You’d have to see it.

Navigating the Apple TV menu is as easy and intuitive as… well, the iPod. No learning curve. Which also describes the Apple remote [far right in photo below].

Apple Remote

Bottom line for me: I will do a lot more with my music and my photos than I have in the past. Just as the iPod changed the way I listen to music (and podcasts)… Apple TV is going to change how I use my TV. Like the box says, “Now there’s always something good on TV.”

What happened to the news?

A scary little story in today’s USA Today about the findings of a study by the Project for Excellence in Journalism. According to Project Director Tom Rosenstiel,

“The dirty little secret of the information revolution is it has been more about repurposing or repackaging news than gathering it.”

In recent years, because of their own cutbacks, radio and television have increasingly been relying on newspapers and wire services to do their newsgathering for them.

If you think the news is thin on local radio and TV stations now, imagine what it would be if they didn’t have newspapers to rewrite. If,however, your local radio station long ago abandoned any pretense of news, you’ll be okay.

“Riverboat ring your bell”

“Soon, you may be able to hear the death knell for what was initially billed as “riverboat gambling” in Iowa. The Senate State Government Committee will meet tomorrow at 11:30 am in room 22 at the statehouse to take up a bill that will be another big moment in the long-running debate about gambling in Iowa. The bill would erase the requirement that those floating casino “barges” which are sitting on lakes be required to maintain the fantasy that the gambling casino is floating on water.” – O. Kay Henderson, Radio Iowa

We have a similar fantasy here in Missouri. But my favorite part of Kay’s post is the Maverick reference (AUDIO: MP3)

Apple TV: node on the iTunes peer-to-peer video network?

I ordered one of the new Apple TV doo-dads right after they were announced. Didn’t/don’t fully understand it but it sounded like fun, so… Since then I’ve been hearing and reading all kinds of knocks on the gadget, usually from serious video-philes.

Then I came across an interesting theory about where Apple might be headed:

“Here is what I think is happening with the Apple TV hard drive. I think sometime this summer Apple will ship a firmware upgrade for the Apple TV and it will suddenly gain an important new capability. That’s when the Apple TV becomes a node on the iTunes peer-to-peer video network. ”

“Apple would have one or many content channels roughly equivalent to an HBO, Showtime, or perhaps Discovery. Yes, I think Apple will do direct content deals, buying programming that it will then either distribute to subscribers or support with Google ads, thanks to Google CEO Eric Schmidt’s position on the Apple board. Apple’s network will give you the same content with or without ads, delivered from the same servers, one of which may be underneath your TV.”

Hmmm.

Isn’t this called “Public Access Television?”

A small television station in Santa Rosa, CA (KFTY-TV) has canceled its nightly newscasts…fired most of its editorial staff… and is soliciting programming from locals — from independent filmmakers to teachers and politicians. According to station managers, the newscast wasn’t a hit with advertisers. Media execs nationwide are watching to see if the the Clear Channel property can make money from citizen-generated stories that will begin airing within a few months.

Gutsy or stupid…time will tell. Hard to imagine how bad things would have to be (ratings, sales, etc) before this would seem like a viable option.

PBS: “News War”

PBS’s FRONTLINE airs the first in a series entitled “News War.” What will be the future business model for the news industry? How will we get news? Where is the line between legitimate national security concerns and the public’s right to know? Should reporters have the right to protect anonymous sources?

Looks like a must-see for anyone in the news business. You can watch it on-air and online beginning February 13th. Set those Tivos.

Jon Stewart as value-added news aggregator

I still try to watch one of the network newscasts each evening. But, increasingly, I rely on The Daily Show for the latest news.

Jon Stewart devoted over a third of one broadcast last week to Wolf Blitzer’s interview with Dick Cheney on CNN. Not only did Stewart go through numerous highlights from the interview, but the Daily Show staff gathered supporting video clips to provide context for the interview, using previous statements of position and policy to hold the veep accountable for the stuff he was saying now. You can watch the segment here if you missed it. [Eat the Press]

Campus Ladies: Too funny for network


Campus Ladies follows Joan & Barri, two middle-aged best friends who decide it’s better to be a freshman at 40 than unhappy housewives forever. Ditching the suburban life of minivans and malls for keg stands and co-ed dorms, Joan and Barri enroll in school in search of the wild college years they missed the first time around.

Campus Ladies is based on characters created by comediennes Carrie Aizley (Joan) and Christen Sussin (Barri) while performing with the famous comedy troupe, The Groundlings. The series is executive produced by Cheryl Hines (Curb Your Enthusiasm) and co-executive producer E. Brian Dobbins (Reno 911). Among others.