MacBook product placement in top TV shows

Ichattv_2In the season premier of The Office, Pam heads off to art school with what appears to be a new MacBook. Back in Scranton, Jim has a MacBook Pro so the two love birds can chat. Of course, Michael has to get in on the fun (“Put me down, Michael. Take me back to Jim.”)

Pretty good product placement. But no better than what we saw in the season premier of HBO’s Entourage (I would have sworn I posted on this but can’t find it), when Johnny Drama carried on an LA/Paris relationship via his MacBook Pro.

I’m sure PC users assume this is just Hollywood horse shit but it really is that easy to video chat on the Mac.

We’re not talking about a bottle of Budweiser on the kitchen table. In both instances, the Mac’s were written prominently into the story line. Would love to know how much Apple paid for these two placements? [via Cult of Mac]

President Bartlet will see you now Senator

I never got hooked on West Wing but I must have been the only one not watching this popular TV show about fictional U. S. President Jed Bartlet (played by Martin Sheen). NYT columnist Maureen Dowd asked WW creator Aaron Sorkin to imagine a meeting between President Bartlet and Senator Barack Obama. As you know, I’m fond of such fictional conversations, so I share a nugget or two from this one:

OBAMA The problem is we can’t appear angry. Bush called us the angry left. Did you see anyone in Denver who was angry?

BARTLET Well … let me think. …We went to war against the wrong country, Osama bin Laden just celebrated his seventh anniversary of not being caught either dead or alive, my family’s less safe than it was eight years ago, we’ve lost trillions of dollars, millions of jobs, thousands of lives and we lost an entire city due to bad weather. So, you know … I’m a little angry.

OBAMA What would you do?

BARTLET GET ANGRIER! … Mock them mercilessly; they’ve earned it. McCain decried agents of intolerance, then chose a running mate who had to ask if she was allowed to ban books from a public library. It’s not bad enough she thinks the planet Earth was created in six days 6,000 years ago complete with a man, a woman and a talking snake, she wants schools to teach the rest of our kids to deny geology, anthropology, archaeology and common sense too? It’s not bad enough she’s forcing her own daughter into a loveless marriage to a teenage hood, she wants the rest of us to guide our daughters in that direction too? It’s not enough that a woman shouldn’t have the right to choose, it should be the law of the land that she has to carry and deliver her rapist’s baby too? I don’t know whether or not Governor Palin has the tenacity of a pit bull, but I know for sure she’s got the qualifications of one. And you’re worried about seeming angry? You could eat their lunch, make them cry and tell their mamas about it and God himself would call it restrained. There are times when you are simply required to be impolite. There are times when condescension is called for!

Latest news consumption survey

The latest Pew biennial news consumption survey is out and offers no big surprises. Two new (to me) terms caught my eye: Integrators and Net-Newsers:

“Integrators, who get the news from both traditional sources and the internet, are a more engaged, sophisticated and demographically sought-after audience segment than those who mostly rely on traditional news sources. Integrators share some characteristics with a smaller, younger, more internet savvy audience segment – Net-Newsers – who principally turn to the web for news, and largely eschew traditional sources.”

I certainly think of myself as “engaged” and “sophisticated,” but long to be “younger” and “savvy.” Sigh.

These surveys often make no mention of radio. I was pleased to see that radio is hanging in, at least against TV.

“Notably, radio news also is an important element in Integrators’ news diet. Nearly half of Integrators (46%) listen to news on the radio during a typical day. While the internet is the main news source for Integrators during the course of the day, about as many in this segment rely on radio news as TV news during the day (32% radio vs. 36% TV news).”

The Big Question (assuming it is still up for question) is what happens when the Integrators have all gone to that Community Center In The Sky?

“All the news stories — first … before it’s even true.”

This New York Times story wonders if Jon Stewart is the most trusted man in America?

“When Americans were asked in a 2007 poll by the Pew Research Center for the People and the Press to name the journalist they most admired, Mr. Stewart, the fake news anchor, came in at No. 4, tied with the real news anchors Brian Williams and Tom Brokaw of NBC, Dan Rather of CBS and Anderson Cooper of CNN.

Offices for “The Daily Show” occupy a sprawling loftlike space that combines the energy of a newsroom with the laid-back vibe of an Internet start-up: many staff members wear jeans and flip-flops, and two amiable dogs wander the hallways. The day begins with a morning meeting where material harvested from 15 TiVos and even more newspapers, magazines and Web sites is reviewed. That meeting, Mr. Stewart said, “would be very unpleasant for most people to watch: it’s really a gathering of curmudgeons expressing frustration and upset, and the rest of the day is spent trying to mask or repress that through whatever creative devices we can find.”

After reading the full story I took a moment to try to come up with some public figure I trust more… and coud not.

NY-based crews calling Olympics

“The announcers are at 30 Rockefeller Plaza, nearly 7,000 miles from Beijing, sitting inside 14-foot-wide booths that are equipped with 24-inch HD monitors and headsets that pipe in the ambient sounds from the game sites in China. Every bit of 13 sports, and some of basketball, is called in this fashion on MSNBC, USA and CNBC.

The announcers never see anything more than what the viewers see. There is no deception afoot here. The announcers make it clear that they are in New York, as do the studio hosts.” — NYTimes.com

Makes me wonder if –in a pinch– one of our guys could “call” a game by watching it on TV? Yes, I know we’d lose all the good ambience from the booth. And much more. I’m just wondering.

News bureau redefined

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CNN announced on Tuesday that it would assign journalists to 10 cities across the United States, a move that would double the number of domestic cities where the cable news network has outposts.

But in a reflection of the way television networks are reinventing the way they gather news, the journalists will not work from expensive bureaus — rather, they will borrow office space from local news organizations and use laptops to file articles for the Internet and TV. When news happens, they will use Internet connections and cellphone cameras to report live.

A new breed of reporter, sometimes called a “one-man band,” has become the new norm. Though the style of reporting has existed for years, it is being adopted more widely as these reporters act as their own producer, cameraman and editor, and sometimes even transmit live video.

Marcus Wilford, vice president for international digital at ABC News, recalled that when he was hired 20 years ago, the news division’s Paris bureau had three camera crews, three producers, two correspondents, drivers, and a chef in a house with a view of the Eiffel Tower. Today the ABC News presence in Paris consists of a lone staff producer.” — NYTimes.com

Public Access TV in a YouTube world

If you watch any TV or cable news, you hear references to this or that video on YouTube. It reminds me of the days when the big three networks referred something on CNN. YouTube is starting to feel like another network. NBC doesn’t want to cover my speech? No problem. I’ll just post it to YouTube.

My next thought was the similarity to public access TV. Let the record show I know almost nothing about public access TV. I think it works something like this:

The local cable company (or someone) sets aside a channel for the public to produce programming. I assume there is a local board or committee that manages the channel and decides what programming to air and when.

Putting Tivo aside for a moment, the public access channel is limited to 24 hours of programming each days. And to keep the math simple, let’s say every program is an hour long and airs once a week. That’s 168 programs a week. And many of those would “air” in the middle of the night.

I think it would be difficult to fill that much time. And what if I had something that was only 5 or 10 minutes long?

Here’s my question: Why won’t YouTube (and similar services) make public access television obsolete? [This is where I show my ignorance of PATV] If local relevance is the raison d’etra of PATV, why not just invite the people of your community (or people who visit your community) to post their videos to YouTube and tag them with the name of the city/town?

But wait, what about our live coverage of the weekly city council meeting? It runs 2 hours or longer and YouTube limits videos to 10 minutes.

Hmm. I guess I’d stream it on Ustream and then pull “highlights” and post those on YouTube.

I expect the Big Question would be, “What about all the people who don’t have computers and access to the Internet?” For the answer, see: “What About People Who Don’t Have TV Sets?”

Don’t misunderstand. I’m not suggesting for a moment that public access TV isn’t a good or necessary thing. There must be people who watch it or it wouldn’t exist. It just feels like one of those things –like classified adds– that would work better and cheaper online.

My friend Jeff knows a LOT about public access TV and I encourage him to comment and help me understand how technology is evolving in this area.

When nobody controls the cameras

NYTimes.com: "When Congress adjourns, so do C-Span’s live broadcasts because the sole cameras that record the sessions of the Senate and the House of Representatives are controlled by the members of Congress.

On Friday, when several dozen Republicans decided to stay on the House floor and discuss energy legislation after the House adjourned for a five-week summer recess, the cameras and microphones were turned off. So the first source of video was a congressman who streamed live pictures to the Internet using his cellphone camera."

Just one more (small) example of how things are changing. If any feature prompts me to break down and buy a real mobile phone, it will be the ability to stream live video when there’s no wifi.

Programming Tivo from web

We’ve been DirecTV users since it began. When Tivo came along, that seemed like a natural extension. I frequently use the web to check the DirecTV listings but just discovered I can also program the Tivo via the web.

Directvweb

Let’s say I’m sitting here in the Coffee Zone, surfin’ and slurpin’ and see that there’s some special on HBO tonight but I won’t be home to watch or record. Just log in, find the channel and program, click the Record to Receiver link and you’re set.

Generation Kill (Part One)

Watched the first installment of the new HBO mini-series, Generation Kill last night. Had very high expectations for this series because it was written and produced by the same team that gave us The Wire. I was disappointed. I thought much of the dialogue was lame. And I was bothered by what felt like ham-handed anti-war propaganda. On a deeper level, I hope it was propaganda. Because the alternative is pretty scary. I think I have to watch the entire series before forming an opinion.

[Quick Google search]

From SeattlePI.com: Perhaps the acid test was last Wednesday night on the eve of HBO’s presentation to TV critics at the ongoing press tour.  The producers and cast screened part of the miniseries for several hundred Marines at the Southern California base of Camp Pendleton.

Technical adviser Eric Kocher, who served in the First Recon Battalion and appears on screen in the miniseries, said what he heard most often was that “the dialogue is excellent. It hits exactly the way Marines talk, and then the atmosphere is visually what you see, what you hear in the background. Everything is it. It hits Iraq.”

Well, there you go. I think maybe I expected some kind of Band of Brothers/The Wire mash-up. Different war, different time, different part of the world.