Blogging coming back in style?

David Heinemeier Hansson (creator of Ruby on Rails, Founder & CTO at Basecamp) is leaving Medium for… a WordPress blog.

“Writing for us is not a business, in any direct sense of the word. We write because we have something to say, not to make money off page views, advertisements, or subscriptions.”

“Beyond that, though, we’ve grown ever more aware of the problems with centralizing the internet. Traditional blogs might have swung out of favor, as we all discovered the benefits of social media and aggregating platforms, but we think they’re about to swing back in style, as we all discover the real costs and problems brought by such centralization.”

“With the new take, we’re also trying to bring more of a classic SvN style back to the site. Not just big, marque pieces, but lots of smaller observations, quotes, links, and other posts as well. In fact, the intention is to lessen our dependency on Twitter too, and simply turn Signal v Noise into the independent home for all our thoughts and ideas – big or small.”

I’ve been seeing articles (posts?) on Medium for six or seven years but never paid much attention. Here’s the Wikipedia page. Mr. Hansson’s post reads like Dave Winer from the early days of blogging.

Nanoinfluencers

“Nanos” for short. From the NYT story:

“People who have as few as 1,000 followers and are willing to advertise products on social media. Their lack of fame is one of the qualities that make them approachable. When they recommend a shampoo or a lotion or a furniture brand, their word seems as genuine as advice from a friend. In exchange for free products or a small commission, nanos typically say whatever companies tell them to.”

“Social media is making the world a better place”

I gave up Twitter two years ago, never did Facebook and said goodbye to Google+ recently. Social media seemed only slightly less afflictive than opioid addiction. But this post by Kevin Drum offers a glimmer of hope:

The internet boasts an immediacy that allows it to pack a bigger punch than any previous medium. But this is hardly something new. Newspapers packed a bigger punch than the gossipmonger who appeared in your village every few weeks. Radio was more powerful than newspapers. TV was more powerful than radio. And social media is more powerful than TV.

Broadly speaking, the world is not worse than it used to be. We simply see far more of its dark corners than we used to, and we see them in the most visceral possible way: live, in color, and with caustic commentary.

The money quote: “If you want to make things better, you first have to convince people that something bad is happening. Social media does that.”

Google+ going away

It’s that scene where all the seniors are gathered at the high school hangout, just before everyone heads off to college or the Army or a full-time job at Wal Mart. Everyone promises to keep in touch but knows they won’t. I’ll miss the friends I’ve made on Google+. I got in the car or on a plane to go meet some of you f2f.

But like everyone else, I could see this coming. I’m guessing a lot of folks will swing over to FB and reassemble there. Not an option for me. In fact, this was my last little toe-in-the-social media-water. I’ve been spending time one a Land Rover forum and feel comfortable with the focused/moderated environment. No politics, no ranting… just guys talking about their trucks.

I guess I’m still a little surprised nobody has figured out a way to do a paid social media platform. Sure seems like there would be a lot (okay, enough) people willing to pay, say, twenty bucks a year for an ad-free site. But no such thing exists as far as I know.

Can We Be Saved From Facebook?

If I had to pick a favorite quote from Matt Taibbi’s Rolling Stone piece on Facebook it would have to be: “When a tumor starts growing teeth and hair, you don’t comb the hair. You yank the thing.” If you love some Facebook or hate it… or don’t think about it at all, you’ll find this long article interesting. Here’s a few excerpts:

Facebook doesn’t push Nazism or communism or anarchism, but something far more dangerous: 2 billion individually crafted echo chambers, a kind of precision-targeted mass church of self, of impatience with others, of not giving a shit.

Whether Facebook is just a reflection of modern society or a key driver of it, the picture isn’t pretty. The company’s awesome data-mining tactics wedded to its relentless hyping of the culture of self has helped create a world where billions of people walk with bent heads, literally weighted down with their own bullshit, eyes glued to telescreen-style mobile devices that read us faster than we can read them.

An astonishing 45 percent of Americans get their news from this single source. Add Google, and above 70 percent of Americans get their news from a pair of outlets. The two firms also ate up about 89 percent of the digital-advertising growth last year, underscoring their monopolistic power in this industry.

(Former Facebooker Antonio Garcia Martinez) describes the company’s corporate atmosphere as an oddball religion where Zuckerberg is worshipped as an infallible deity – sort of like Scientology, but without Tom Cruise or space invaders.

But by the Eighties and Nineties, everyone in media was realizing that audiences cared more about seeing graphics, panda births and newscasters withstanding hurricane winds than they cared about news. The innovation of stations like Fox was to sell xenophobia and racism in addition to the sensationalist crap. But even Fox couldn’t compete with future titans like Facebook when it came to delivering news tailored strictly for the laziest, meanest, least intellectually tolerant version of you. Facebook knew more about you personally, what you might like and also what might tickle your hate center, than any TV, radio station or newspaper ever had.

Distance yourself from social media

That’s Mike Elgan’s advice and it resonates for me. If someone tells me they get their news from Fox and Breitbart that affects my opinion of that person. They don’t give a shit about my opinion, I get that. And if they spend hours a day on Facebook and Twitter (as I did for years), that tells me something about them.

Events this week prove that a social network’s public reputation can sour so suddenly and so thoroughly that, if you’re active on that network, it rubs off on you and damages the reputation of you or your company.

Elgan advises a return to older technologies.

The new imperative is to build your own social networks. Re-embrace older technologies that keep you in control of the access you have to fans, customers, colleagues and the public. […] Favor the content subscription model. Pour your energies and budgets into email newsletters, blogs with RSS feeds and podcasts.

How to fix Facebook

The NYT asked nine experts how to “fix” facebook. Kevin Kelly (my favorite tech guru) offered the following suggestion:

“Facebook should reduce anonymity by requiring real verification of real names for real people, with the aim of having 100 percent of individuals verified.”

“Companies would need additional levels of verification, and should have a label and scrutiny different from those of people. (Whistle-blowers and dissidents might need to use a different platform.)”

“Facebook could also offer an optional filter that would keep any post (or share) of an unverified account from showing up. I’d use that filter.”

Ash Furrow

Mastodon is a microblogging platform, often compared to Twitter. If you’re not familiar with Mastodon, you can probably skip this interview. Ash Furrow is the administrator of one “instance” of Mastodon. In this 25 minute interview he answers the questions below.

  1. Would you mind telling us a little about yourself? What do you do when you’re not feeding and caring for Mastodon.Technical?
  2. How did you get involved with the Mastodon movement?
  3. When did Mastodon.Technical go live? Do you recall who was Tooter #1?
  4. Are you (now or previously) active on other social media platforms?
  5. While a lot of people are apparently happy with Facebook and Twitter, many others are fleeing and looking for something else. What’s happening?
  6. What are the important differences between Mastodon and the more established social platforms?
  7. There have been no shortage of Twitter “replacements” but few have gotten traction. Is Mastodon different? Why?
  8. The “federation” concept seems pretty simple to me but I keep reading about users who find it confusing. Is this a problem?
  9. Are there instances operated by hate groups? Have you had to ban users from your instance?
  10. What is the biggest misconception about Mastodon?
  11. How much time do you invest each week working on your Mastodon instance?
  12. As it grows, do you feel trapped in any sense?
  13. As the admin for your instance, you are — I assume — all powerful. You’ve published user guidelines, have you had to exercise that power?
  14. What would you like the Mastodon Federation to look like a year from now?

Mastodon is a federation

Excerpt from explainer by Eugen Rochko:

“One of Mastodon’s fundamental differences to Twitter is federation. To bring that word into context, the United States of America are a federation. In a more technical context: E-mail is federation. It means that users are spread throughout different, independent communities, yet remain unified in their ability to interact with each other. You can send an e-mail from GMail to Outlook, from Outlook to someone’s private e-mail inbox. Mastodon’s federation is similar: users from different sites (let’s call them “instances”) establish connections between these sites by following each other and sending each other messages like on any other social network.”

What does federation mean for the user?

  • You can have the username your desire, as long as you can find an instance where it is available
  • You can pick an instance run by someone you trust and whose content policies you agree with, or run one yourself with some technical knowledge
  • Users are spread out, so individual instances are smaller, and as such communities are easier to build and moderate
  • No monopolies, if one instance ever shuts down, you don’t have to convince your friends to switch to a different social network, you just let them know to follow your new account on a different instance

I’ve never used Facebook and stopped using Twitter six months ago. Still cruise by Google+ a couple of times a day but spending more time at Mastodon.Technology these days. You can search for @smays@mastodon.technology

“Notification gratification”

“Social media was serving, at least for me, as a sponge that wicks up any stray attention—and with it, time—and then keeps drawing more of both until you consciously break away from it. And of course it does — unlike reading, working, physical activity, or real-life socializing, social media is an activity that takes no effort. It doesn’t require any confidence, resolve, or intention, and doesn’t entail any risk.”

The only social media apps on my phone were Google+ and tumblr, with the former getting the lion’s share of attention. Both gone now. I can still check in but I have to be “intentional” about it, as David Cain says in his thoughtful post. Sit down. Open up the MacBook. And a browser. He said the mindless scrolling was eating up 45 minutes to an hour a day. Easy to believe.