A “teaching moment” or Big Brother?

Posted on February 16, 2010 by Steve Mays

YouDiligence.com is the brain-child of Kevin Long. According to a blog post on ESPNB’s Jock-O-Sphere, the service works like this:

“…for a small fee — $1,250 a year for 50 athletes or less, or $5,000 a year for 500-750 athletes (described as pennies a day for each athlete) — schools are essentially given a broad-scale monitoring system for their athletes’ Twitter, MySpace and Facebook pages. Enter in the keywords you’d prefer not to show up in your student-athletes’ stream — these can range from curse words to alcohol and drug references to just about anything; it’s entirely customizable — and the instant any of these buzz words are posted to a student-athletes’ social media stream, administrators can be alerted via e-mail and a detailed account of the instance is added to a spreadsheet log … instead of online a few hours later on a blog or newspaper’s Web site, which could be potentially damaging to the program.”

This is a really interesting post (by Ryan Corazza, a freelance writer and Web designer based in Chicago), whether you’re in the world of college athletics or not. Would you (would I) be okay with your company monitoring what you post on social sites? Are you sure they are not? Would it make a difference in what you post?

Disclosure: At least one of the schools mentioned in the post is a “university partner” of the company I work for, Learfield.

For the record, I don’t see anything wrong with schools keeping an eye on what their student athelets are saying/writing. I mean, it’s out there. You should assume everyone is reading every word you post.

If you feel that your school is censoring your freedom of speech, then it’s decision time.

RTNDA Guidelines for Social Media and Blogging

Posted on February 5, 2010 by Steve Mays

Several Learfield (the company I work for) employee are members of the Radio and Television News Directors Association, so I was pleased to come across their recently published guidelines for social meida and blogging. A few snippits:

“Social media and blogs are important elements of journalism. They narrow the distance between journalists and the public. They encourage lively, immediate and spirited discussion. They can be vital news-gathering and news-delivery tools. As a journalist you should uphold the same professional and ethical standards of fairness, accuracy, truthfulness, transparency and independence when using social media as you do on air and on all digital news platforms. “

Ahem. This is where it would be tempting to remind some of my colleagues how ferociously they fought the very concept of blogging.

On Accountability and Transparency:

“You should not write anonymously or use an avatar or username that cloaks your real identity on newsroom or personal websites. You are responsible for everything you say. Commenting or blogging anonymously compromises this core principle.” [Emphasis mine]

“Be especially careful when you are writing, Tweeting or blogging about a topic that you or your newsroom covers. Editorializing about a topic or person can reveal your personal feelings. Biased comments could be used in a court of law to demonstrate a predisposition, or even malicious intent, in a libel action against the news organization, even for an unrelated story.” [Emphasis mine]

Reporters who forget that second point could face dire consequences.

Image and Reputation

“Remember that what’s posted online is open to the public (even if you consider it to be private). Personal and professional lives merge online. Newsroom employees should recognize that even though their comments may seem to be in their “private space,” their words become direct extensions of their news organizations. Search engines and social mapping sites can locate their posts and link the writers’ names to their employers.”

“Avoid posting photos or any other content on any website, blog, social network or video/photo sharing website that might embarrass you or undermine your journalistic credibility. Keep this in mind, even if you are posting on what you believe to be a “private” or password-protected site. Consider this when allowing others to take pictures of you at social gatherings. When you work for a journalism organization, you represent that organization on and off the clock. The same standards apply for journalists who work on air or off air.”

I don’t belong to RTNDA (or any association, if you don’t count the Order of the Fez) but I like these guidelines. Sort of, “Everything You Need to Know About Social Media You Learned in Kindergarten.”

Top Ten Mistakes Managers Make With Email

Posted on February 4, 2010 by Steve Mays

1. Using vague subject lines. “Meeting,” “Update,” or “Question” provide no value as subject lines. Maximize the subject line’s message. PDA users will get the message quickly; everyone will appreciate the clear summary. You can communicate plenty in a five to 10 word subject line: “Your Action Items and Minutes from Last Week’s Meeting” or “Sam: See You at 10:00 Tuesday with Report In-Hand?”

2. Burying the news. Convey the important points first: put dates, deadlines and deliverables in the first one to three lines of the message (if not also in the subject line). PDA limitations, time pressures, cultural distinctions and value judgments keep many readers from reading further.

3. Hiding Behind the “BCC” field. At best, the ‘blind copy’ field is sneaky and risky. At worst, it’s deceitful or unethical. Plus, blind recipients sometimes hit “reply all,” revealing the deception. Instead, post the initial message and BCC no one. Then forward your sent message to others with a brief explanation.

4. Failing to clean up the mess of earlier replies/forwards. Few readers will wade through strings of previous messages. State your position clearly, even if context follows below in the email string. “Yes” helps less than “Yes, you can have the extra funding to hire 5 temporary workers.”

Summarize the discussion to date: “See below: R&D is looking for more time but Sales risks losing customers if we don’t act now.”
Force focus when necessary: “Let’s focus on cost now and revisit the morale and equity issues at our staff meeting next week.” Change subject lines cautiously.
Tighter, more relevant subject lines work best, but even one letter’s difference upsets inbox sorting mechanisms.
Cut extraneous or repetitive information.

5. Ignoring grammar and mechanics. PDAs have granted us certain sloppy flexibility, which means you’ll impress readers even more when you write precisely.

Follow standard punctuation, capitalization and spelling rules.
Think carefully about the tone different punctuation conveys. “Dear Betty,” is standard, neutral; “Dear Betty:” is professional, perhaps distant; “Dear Betty!” is personable, perhaps excessively so; “Dear Betty.” prefaces bad news.
Avoid over-stylizing with high-priority marks, disorienting color or complex backgrounds.
Avoid all-caps and excessives (like “!!!!” or other strings of punctuation).

6. Avoiding necessarily long emails. Longer messages sometimes work best; they can help avoid attachments’ hassle and security fuss. Don’t fear long emails but outline your structure and motivate reading up top.

Provide a ‘mapping statement’ to allow readers to skim for key information: “I’ve included information, below, on the background, costs, implementation schedule and possible problems.”
Emphasize the specific response you seek: “Please let me know, before Monday, how this project will impact your team.”
Indicate an attachment’s presence and value: “I’ve attached slides that I need you to review before our meeting; those slides identify total costs and break down the budget.

7. Mashing everything together into bulky, imposing inaccessible paragraphs. Length does not discourage reading; bulk does.

Keep your paragraphs short, ideally no more than three to five lines of type.
Open each paragraph with a bottom-line sentence.
Use section headings (in all-caps) to facilitate skimming.
Include blank lines between paragraphs and section headings.
Avoid italics, boldface and other typeface changes which do not reliably carry across email systems.

8. Neglecting the human beings at the other end. Email travels between actual people, even though we don’t see or hear each other directly.

Praise, precisely. “Great job” takes little time and space but can work wonders. Quickly wishing someone a good weekend, at the end of an email, might perk someone up without cluttering your message.
Avoid conveying blame or delivering negative feedback over email. Talk to the person instead.
Avoid sarcasm, caustic wit, off-color humor and potentially inappropriate remarks —all of these elements tend to confuse, disorient or fall flat over email.
Consider using emoticons and exclamations (“!” but also “ha, ha” or “just kidding”) when they convey useful emotional context.
Adjust your style to suit your audience. For people who don’t know you, a terse style might seem rude; a wordy style might seem unfocused.

9. Thinking email works best. Email is not always the best way to communicate.

Need a quick answer from someone nearby? Stop by for a visit.
Want a reply to several unanswered emails? Pick up the phone.
Looking for more gravitas? Mail a letter.
Need to explain a complex or sensitive situation? Arrange a meeting.

10. Forgetting that email last forever. Most of us read, send and discard emails at lightning speeds. But don’t forget that emails remain on a server somewhere as easy-to-forward proof of any error, offense or obfuscation we made.

Source: Wall Street Journal

One in five radio execs social networking

Posted on January 16, 2010 by Steve Mays

How many US radio industry executives (from the 50 largest companiues) are on Facebook or Linkedin? Here’s what the folks at McVay New Media discovered:

“Out of 116 radio executives, running the fifty largest USA radio companies, 14 of them had Facebook accounts and 19 of them had LinkedIn accounts. The most common member of the executive team to have a presence on either website was the Chief Operating Officer.”

While less than scientific –some executives are online under different names– the results raise the question:

“How can we embrace the digital direction of the industry if our leaders are not even participants themselves? Think of it this way. If it were exposed that less than one in five of radio’s C-level executives owned radios, we would significantly doubt their confidence and personal investment in the radio industry.”

“If today’s radio companies are to evolve into the digital media world, wouldn’t it first make sense for radio’s leaders to evolve into the digital media world? Clearly, many leaders in the media industry are still learning the language of digital. Yet, the fastest way to learn a new language is immersion.”

“Tools like Facebook, LinkedIn, and Twitter can offer any C-level executive a simple and efficient direct forum with employees, shareholders, and customers. In fact, a strong executive could use social networking to improve their company’s image, foster positive communication, and directly confront market feedback.”

Is our (Learfield) industry “headed in a digital direction?” I believe it is. Are our leaders participating themselves? Only a few and in very limited ways. I might rephrase the question:

If only 1-in-5 of our senior managers regularly attended college sporting events, would we “doubt their confidence and personal investment” in collegiate sports marketing?