Blogging makes you respectful and clear

Posted on February 23, 2007 by Steve Mays

Seth Godin explains two of the biggest benefits of blogging:

“The act of writing a blog changes people, especially business people. The first thing it does is change posture. Once you realize that no one HAS to read your blog, that you can’t MAKE them read your blog, you approach writing with humility and view readers with gratitude. The second thing it does is force you to be clear. If you write something that’s confusing or in shorthand, you fail.

Respectful and clear. That’s a lot to get out of something that doesn’t take much time.”

I’ve been dealing with clients and customers for 35 years and there’s no question that the past five years of blogging has made me better at it.

Adding interesting ads to mediocre products

Posted on February 16, 2007 by Steve Mays

Couple of bullets from a podcast with Seth Godin, during which he talks about ad agencies;

“What ad agencies ought to do, in my opinion, is not focus on selling ads anymore. And instead, focus on getting in deeper within the clients, and help the clients make products that people want to talk about.”

“The problem is that ad agencies have defined themselves as the people who take the mediocre products and add interesting ads to them, and washed their hands and say, we can’t do anything about what the factory brings us. And my answer is, of course you can, and the clients actually want you to, you’re just not working hard enough to get that piece of business.”

[via Learfield InterAction]

“Sheepwalking”

Posted on February 11, 2007 by Steve Mays

Seth Goden defines “sheepwalking” as: “…the outcome of hiring people who have been raised to be obedient and giving them a braindead job and enough fear to keep them in line.”

I’m sorry. So sorry.

Posted on February 6, 2007 by Steve Mays

Seth Godin points us to this list of how to (and how not to) make an apology. During my years doing affiliate relations, I had to apologize many times. Didn’t matter who screwed up, I was the network as far as the affiliate was concerned. I quickly learned that weasel words and mealy-mouthed language (“We’re sorry you feel that way.”) didn’t cut it. And a sincere, heart-felt “I’m sorry” was really all most of them wanted.

I’m sorry for the way things are in China — John Denver

Seth Godin on the iPhone

Posted on January 10, 2007 by Steve Mays

Seth says there are two kinds of people in the world:

“The folks that want (need!) an iPhone, and those that couldn’t care less. And of course it’s not just Apple and it’s not just phones. It’s every single industry in the world. You’re not likely to convert one group into the other. What you can do is decide which group you’d like to market to.”

There you go. I am in the first group and Jobs sold me in the first five minutes.

Favorite blogs and podcasts

Posted on December 25, 2006 by Steve Mays

Henry wants to know my ten favorite podcasts and blogs. I read a lot more than 10 blogs a day, but if I had to pick 10, they would be:

Scripting News, Boing Boing, Dilbert Blog, Doc Searls, Jeff Jarvis, Mark Ramsey, Micro Persuasion, Podcasting News, Seth Godin, and GrowLearfield.com + all of the Learfield blogs. Links to the right.

As for podcasts, I don’t think I listen to 10 on a regular basis, only because I don’t have time. I sample others from time to time bu the ones I listen to regularly are:

MacCast, Keith and the Girl, Podcast 411, This Week in Tech, Diggnation, NPR Technology, This American Life, Cutting Edge (Business Week).

All are weekly except Keith and the Girl which is daily. Usually an hour.

Seth Godin on brand as mythology

Posted on December 12, 2006 by Steve Mays

“Mythological brands make a spiritual connection with the user, delivering something that we can’t find on our own… or, at the very least, giving us a slate we can use to write our own spirituality on. People use a Dell. They are an Apple.”

— Seth Godin blog post

Will you be missed?

Posted on October 31, 2006 by Steve Mays

Seth Godin asks: “When you’re gone, will they miss what you do?”

Early in the game

Posted on September 11, 2006 by Steve Mays

31.4% of Americans don’t have internet access; 88% of all users have never heard of RSS; 59% of American households have zero iPods in them; 30% of internet users in the US use a modem; Detroit (one million people) has six Starbucks.

Seth is reminding us “all the growth and opportunity and the fun is at the leading edge, at the place where change happens” and we’re living on a never-ending adoption curve. For those of us in media, who depend on advertising… I’d rather be early to the this dance than late.

Bonus Quote: Doing it for free

“…pioneers are almost never in it for the money. The smart ones figure out how to take a remarkable innovation and turn it into a living (or a bigger than big payout) but not the other way around. I think the reason is pretty obvious: when you try to make a profit from your innovation, you stop innovating too soon. You take the short payout because it’s too hard to stick around for the later one. ”

Seth Godin on comments

Posted on September 8, 2006 by Steve Mays

“I think comments are terrific, and they are the key attraction for some blogs and some bloggers. Not for me, though. First, I feel compelled to clarify or to answer every objection or to point out every flaw in reasoning. Second, it takes way too much of my time to even think about them, never mind curate them. And finally, and most important for you, it permanently changes the way I write. Instead of writing for everyone, I find myself writing in anticipation of the commenters.”