Phone call to the 14th century

Posted on March 21, 2009 by Steve Mays

If you had 30 seconds to give advice to someone living in the 14th century, what you tell them? Great segment from recent This American Life.

“Sketch comedy troupe Kasper Hauser performs a radio game show, where a race car driver, a guy fluent in middle English, and a teacher take turns cramming all the 21st century wisdom they can into a 30 second phone call to the 14th century.”

It’s a funny bit but what could you tell them that they would believe? If you received a phone call from 500 years in the future, would you believe it? Could you buy that human and machine intelligence had merged, for example. Could you even believe it was possible to make a call back in time?

I, for one, am reassured that we are incapable of imagining the future.

Are radio commercials spam?

Posted on March 10, 2009 by Steve Mays

A little preface here: Most of the food I ever put in my mouth was paid for –directly or indirectly– by radio commercials. My father was a radio guy and for many years I wrote and produced radio “spots.” Lots and lots of them. Some were good, some were just the right length, if you know what I mean.

So when Seth Godin –one of the keynote speakers at the recent Country Radio Seminar in Nashville– refers to radio commercials as “spam,” it’s a problem for me. I’m a regular reader of Mr. Godin’s blog and have purchased and read a number of his books. I think he understands marketing in the 21st century as well as anyone.

So what’s spam and what’s not?

When you get your hands on my email address and send me an unsolicited email trying to sell me something (or get me to give you money, or visit your porn site, etc) …without my permission, we call that spam. You invaded my inbox without my permission.

When I turn on my local radio station, I know there will be commercials. They pay for the music/news/weather programs for which I tuned in. I’m giving tacit permission for the the station to try to sell me something on behalf of their advertisers. Value for value. That doesn’t sound like spam to me.

And if every commercial I heard was talking about something I cared about, something of interest… I’d probably pay more attention and the commercials would be worth more to the advertiser.

This is how cable TV programs work. If I’m watching HGTV (House & Garden), there’s a pretty good chance the commercials will at least marginally relevant.

I’m sure a lot of radios stations attempt to do this when and where they can. But it’s tough. They’re trying to reach the largest audience they can and will sell a spot to damn near anyone (preachers and politicians pay in advance).

Given the choice, most of us will choose NOT to listen to a poorly produced or irrelevant message. Commercial or otherwise.

So are are radio spots spam or not?

Only the listener can answer that. And he or she does, every time they punch the button to another station. And keeps punching it until they find a song or talk show they like (at least more than the commercial). Or pull out the iPod.

Seth talks “Tribes” at radio seminar

Posted on March 8, 2009 by Steve Mays

J. T. Gerlt (Program Director at KTKS, Lake of the Ozarks) recently attended the annual Country Radio Seminar in Nashville, where Seth Godin was one of the keynote speakers. From Country Aircheck:

“Best-selling author, entrepreneur and self-proclaimed “agent of change” Seth Godin delivered one of the best received keynotes in seminar history. Beginning with the premise that “ideas that spread, win,” Godin detailed the changing realities for mass media. “It isn’t ‘mass’ anymore,” he warned. And he laid out a new approach. “Music isn’t in trouble,” he said. “The music business is. The good news is, there’s a huge number of opportunities.” Those can only be met, however, by those willing to commit to innovation. “Timid trapeze artists are dead trapeze artists,” he joked.

The business model, Godin explained, is shifting to the point where the radio business will look a lot more like the magazine business. Fragmentation of mass media, in Godin’s view, means building strong and self-perpetuating communities he calls tribes. “More isn’t the point,” he said. “Tighter is the point.” The “television industrial complex” is being replaced by the “fashion/permission complex.” He suggested that stations will know they’re reaching their tribe with the crucial “anticipated, personal and relevant” messages when they get complaints from listeners when it isn’t sent out. Getting there means a break from the pattern of demanding success before making a full commitment.”

“Demanding success before making a full commitment.” We’re not going to try something new (risky) unless we’re sure we can make a lot of money doing it. Man, that sounds familiar.

stitcher: “Your information radio”

Posted on March 1, 2009 by Steve Mays

The idea behind stitcher is simple. Organize your favorite podcasts and listen to them all together, in the order you want. It seemed more appealing as an iPhone app than on the desktop. (Like so many things). This is what Jeff Jarvis calls “be the platform, not the commodity.”

When our local news radio station switched from CBS to Fox, I really didn’t have a source for national news (after dropping XM some months ago). And I just never seemed to be in the car at the top of the hour.

With stitcher, I select from a variety of news (or other genres) sources and stack them in the order I want to hear them. And stitcher will email or txt me when something updates.

I can really program my own radio station now.

A feature I’d like –but didn’t find on the website– is the option of adding a local or state newscast to my line-up. You can submit a podcast and hope the stitcher folks add it but we’ll have to see how that works.

If I were programming a local station –or even a state news network– I think I would produce at least two special newscasts each day, designed just for podcasting. I’d have one online by 6 a.m. (local time) and the other by 4:30 p.m. I’d probably keep them in the 5 min or less range.

I’d do my best to get stitcher to add them to the lineup while promoting the podcast on air to the local audience.

Here’s something else I might try…

I’d create a KXYZ News Twitter page and blast out any and ever nugget of news I could find. From any news source. Local newspaper, TV station, news releases, blogs… wherever. And once an hour I’d link my tweet to a 2 min audio news summary. With a reminder that more news can be found on our website.

I think the real challenge for MSM is to stop thinking in terms of what is best for us and ask what would be interesting or useful to those formerly known as The Audience. Only then can we begin to reinvent ourselves for the future that is already here.

PS: And one more thing. If I was one of the growing number of reporters (print, radio or TV) currently out of work, I’d use some of my spare time to produce the podcast described above. You don’t need a printing press or studios or radio/TV transmitters or towers. You need a laptop and a camera and a smart phone. And some imagination. Bet you won’t be without a job for long.

KBOA voice of SE Missouri during/after ice storm

Posted on February 24, 2009 by Steve Mays

In the early days of the big ice storm that knocked out power to so many in southern Missouri, I kept hearing from friends in Kennett, Missouri (where Barb and I grew up) what a great job the local radio station (KBOA-AM) was doing. It was the only source for information and just a few announcers were keeping the station on the air with a generator and broadcasting non-stop with nothing but a phone and a microphone.

Steve Tyler, News Director Charles Isbell and Operations Manager Monte Lyons are all veteran radio guys (“with more than 100 years of experience between us”) who remember a time before computers and automation and syndicated talk shows. I figured they had some good stories to tell about the recent disaster. It runs about 20 minutes and –since they were on a speaker phone– you might have to listen closely.

AUDIO: Interview 20 min MP3

A tip of the hat to William Pollack, President of Pollack Broadcasting, the owner of the station(s), for deferring to his local staff and letting them make the call on how best to serve the community.

With cable and phone lines down, the Internet wasn’t much help for all those people sitting in the cold and dark, wondering when the power would come back on. But radio was there. Literally the voice of a community. Or communities.

I can’t foresee the future of small market radio but have to believe it will involve this kind of service and involvement. But that’s going to take people. People who know their neighbors and local business because they live there.

Will finding and hiring and training these men and women be easy. Doubt it. Will such staffing cut into profit margins. Probably. But if broadcasters don’t find a way to be truly local and relevant… their stations are almost certain to be cold and dark.

—–

For those that missed these earlier posts, Matthew Howard and Charles Jolliff share some photos of the ice damage… and friend and fellow-blogger Dr. Everett Mobley shares the journal he kept for the two weeks his family was without power. This is a terrific account.

Google bails on radio

Posted on February 18, 2009 by Steve Mays

Google ended its three-year affair with trying to break into radio Thursday, with the company saying it is selling its Radio Automation business. Google in 2006, launched Google Audio Ads and Google Radio Automation after buying dMarc Broadcasting, Inc for $102.0 million. Google made the move in the hope of transforming how radio ads are bought, aiming to streamline the entire process. The company said these plans, however, “haven’t had the impact we hoped for.”

Google said it will turn its focus from radio to online streaming audio. It will phase out the existing Google Audio Ads and AdSense for Audio products and plans to sell Google Radio Automation – the software that automates broadcast radio programming. [Forbes.com]

Hmm. A couple of ways to interpret this.

Terry Heaton: Field of Dreams and broadcasting

Posted on February 9, 2009 by Steve Mays

“The geeks of the world built their own Field of Dreams years ago in this thing we call the World Wide Web, a disruption of Biblical proportions to the status quo. Like Busfield’s character, however, media companies walked right through it. We could see the playing field, but we couldn’t see the magical players. We scoffed and viewed it with contempt, because, after all, we are were “the media.” Now is the season of our tragedy, and our eyes are suddenly opening. Let’s hope it’s not too late.”

— Terry Heaton on Field of Dreams and broadcasting

Garrison Keillor on the future of radio

Posted on January 15, 2009 by Steve Mays

“The future of public radio is shining bright if only we can wrest it out of the hands of people my age and into the hands of people forty years younger. The problem isn’t the medium — the technology is light, portable, easy to use — the problem is the heavy hand of tradition that keeps innovation at bay. There is so much that can be best conveyed through audio, Erin, and that won’t change. The music industry is getting flattened by the Internet, but there’s a great future for radio. I see reality radio as the next big thing — eavesdropping radio, the microphone picking up things you weren’t meant to hear — and then I see radio drama coming back to life, but radio drama that attempts to impersonate reality.

“As far as news goes, radio is the province of the Authoritative Voice, and people are always ready for the next one. We are creatures who love to listen to our own kind. We’re intrigued by the sound of ourselves. When I see people walking around with little wires running into their ears, I have to think radio has a future.”

Wonkette joins Air America

Posted on January 13, 2009 by Steve Mays

“Air America Media has hired Ana Marie Cox as its first Washington, D.C.-based national correspondent, travelling the country to profile people and stories illustrating life in America. She will contribute text, video and audio content to airamerica.com, as well as to a weekly program to air on Air America’s radio network. Cox will debut on Air America on Monday, January 19 to report from the nation’s capital for Air America’s Inauguration coverage.”

smays.com

“We read for the pleasure of thinking another person’s thoughts.” — Sam Harris

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