Press 1 for disappointment

Posted on June 9, 2009 by Steve Mays

This is a short but sad story about a once-great radio station. Let’s call it KXXX. It was, for many years, “the voice of” the community. Had as many as four or five full time news people back in the day. This morning one of our reporters called the station regarding a pretty good story in their community.

“The phone rang and rang and rang. No answering machine. Nuthin.’ So then I called the main office number. I got one of those automated answering systems. It told me to push this or that number for this or that person. There was no number to push for news. And when I automatically got the system operator, it was automated too. And it asked me to leave a message.” (sigh)

Press 1 for disappointment
Press 2 for despair
Press 3 for pessimism

Car radio now known as vehicle’s “entertainment center”

Posted on May 20, 2009 by Steve Mays

Jerry Del Colliano on what lies ahead for your car’s “radio” …

“In nine to 12 months, Ford’s Sync will enable Internet capabilities on a smartphone and allow the Internet’s most popular radio station – Pandora — to play throughout the car’s sound system. Want Live 365 — you’ve got it.

It’s not just Ford, the other surviving automakers will also be adding the most anticipated consumer audio feature of all time — Internet streaming. Delphi and Autonet Mobile are calling for companies to create Internet connectivity devices as standard equipment for new cars.”

We’re gonna need more buttons on that dial.

More at CNET. “We’ll be able to link you to your Internet in the car. If you brought an iPhone into the vehicle, you could interact with that through voice. You could then read your e-mail by voice,” said Joe Berry, Ford business and product development director for Sync, referring to a future version of Sync.”

Listenomics and why things are different this time

Posted on May 9, 2009 by Steve Mays

I remember reading Bob Garfield’s The Chaos Scenario as an article in Advertising Age but I’m not sure I listened to the interview Mark Ramsey (Hear 2.0) posted to his website back in March. More on that in a moment. I don’t think the book is out yet but here’s a blurb from the web page:

“What happens when the old world order collapses and the Brave New World is unprepared to replace it…as an ad medium, as a news source, as a political soapbox, as a channel for new episodes of “Lost?” That is The Chaos Scenario.

In this fascinating, terrifying, instructive and often wildly entertaining book, Garfield is not content to chronicle the ruinous disintegration of traditional media and marketing. No, having established the problem, he travels to five continents for solutions.

What he discovers is the answer for all institutions who wish to survive – and thrive – in a digitally connected, Post-Media Age. He calls this the art and science of Listenomics.”

Mr. Garfield is Advertising Age editor-at-large and co-host of NPR’s On the Media. Looking forward to the book. If you spot it before I do, let me know.

“The Newspaper & Radio Bailout”

Posted on May 8, 2009 by Steve Mays

I’m a little fuzzy on whether the following description of the newspaper business model should be attributed to Warren Buffett or Eric Rhoads (Radio Ink) but the point is the same:

“Write the news, cut down millions or trees for paper, build massive printing plants to print it overnight, have a distribution model that pays people to fold and bag hundreds of papers and burn thousands of gallons of gas to go house-to-house throwing papers out of their car windows so people can walk out into the cold or rain in order to read news that is 12-24 hours old.”

Well, if you put it that way… And I particularly liked the line: “Do they really believe the Internet generation can be convinced to sign up for home delivery?”

Uh, I’m gonna say no.

Ghost Studios

Posted on May 1, 2009 by Steve Mays

When I got my first (and only) radio job in 1972, our FM station was mostly automated but the AM station was live from sign-on to sign-off. An "announcer" (or DJ if you prefer) was sitting at a control board, cuing up and "spinning" records, talking live into the microphone. It was the most fun I ever had and I'm grateful I didn't miss the opportunity.

This morning I'm wondering if there are still radio stations that operate this way. With 13,000+ stations, you'd think there would be at least one. Some hard-headed eccentric that just refuses to automate and cut staff.

If you know of such a station, leave us a comment.

Radio Rapture

Posted on April 29, 2009 by Steve Mays

Jerry Del Colliano (Inside Music Media) on yesterday’s firing of 590 people by Clear Channel Communications and why radio “consolidation” turned into such a bad thing:

“I’m sorry that these virtual monopolies didn’t work, but the reason they failed is because their arrogant CEOs ran up the debt to buy stations at prices that were, frankly, never really worth what sellers pumped them up to. Now they can’t service that debt and even though they could probably survive an economic downturn (radio always used to in past recessions), the debt they ran up during the consolidation years is killing them.”

I think I might have run out of anything more to say about the challenges facing radio.

In my radio fantasy, everyone working in radio today is raptured up to heaven, leaving thousands of empty stations with the transmitters still on and records “chick” “chick” “chick’ing” on the still spinning-turntables. (Okay, I know they don’t use turntables anymore but it’s my fantasy.)

Listeners tip toe down deserted hallways, peeking into empty studios, wondering where Rush went.

Eventually, someone sits down at the microphone and figures out how to turn it on. What do they say? What would radio become? Would they hastily call a sales meeting and begin selling ads? Would they assemble a focus group and put together a tight playlist?

I have no idea. Maybe they’d just stick their ear buds in slip out quietly, locking the door behind them.

Radio needs to escape radio

Posted on April 16, 2009 by Steve Mays

“Society needs the comfort of our favorite songs. We need the real-time connection to our community (however we define “community”). We need to know what to wear today and whether or not school is canceled. We need to stay up to date or to revel in our past. We need to be outraged and informed and soothed and amused. We need to be told what to do in a crisis. We need to know what’s on sale and where. And we need these things wherever we are – at home, at work, in the car, and on our hip. As an industry, radio needs to recognize that its social currency is in what it provides, not in the manner it provides it.”

— Mark Ramsey

When listening was enough

Posted on April 12, 2009 by Steve Mays

“I am terribly tired of broadcasters ranting about how many folks listen to the radio. I get it. Everybody listens to the radio. That’s not the issue. The issue is why – or if – that matters to your clients. The issue is how that usage translates directly into ROI.”

— Mark Ramsey

Hometown Radio

Posted on March 31, 2009 by Steve Mays

A long-time radio pal shared this item from AllAccess:

DELMARVA BROADCASTING adds an FM partner for Talk WICO-A/ SALISBURY- OCEAN CITY, MD, flipping WXMD (MAX FM)/POCOMOKE CITY, MD to Talk as WICO-FM and installing separate programming from the AM side. The WICO-FM calls move from 97.5, which changes to WKTT, but retains its Country format and CAT COUNTRY slogan.

After a 5-6a simulcast of “AMERICA IN THE MORNING,” the FM carries syndicated QUINN AND ROSE, PREMIERE’s GLENN BECK and RUSH LIMBAUGH, TALK RADIO NETWORK’s JERRY DOYLE, MICHAEL SAVAGE, and RUSTY HUMPHRIES, and then simulcasts WESTWOOD ONE’s JIM BOHANNON and PREMIERE’s “COAST TO COAST AM” with GEORGE NOORY. Weekends feature music programming.

The AM side is carrying DIAL GLOBAL’s MICHAEL SMERCONISH, TRN’s LAURA INGRAHAM, DIAL GLOBAL’s NEAL BOORTZ, syndicated DAVE RAMSEY, DIAL GLOBAL’s CLARK HOWARD and TRN’s MICHAEL SAVAGE. Weekends include “best ofs” from LIMBAUGH, HOWARD and BOORTZ along with the syndicated KIM KOMANDO, CIGAR DAVE, TAMMY BRUCE, and CAR AND DRIVER shows.

My pal estimates that four major network syndicators provide 95% of programming on 80% of all talk stations in the country. Just a guess, he says, but not far off.

smays.com

"We can think of technology as our extended body." — What Technology Wants by Kevin Kelly

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