“I know some people think that blogs are conversations, but I don’t. I think they’re publications. And I think the role of comments is to add value to the posts. If you want to rebut a post, then you can create your own blog and post your rebuttal there.”
This makes a lot of sense to me. If there is ever an easy-to-implement version of Mr. Winer’s system, I’m there.
There are a handful of people I regularly read in an effort to understand what’s happening in the world: Scott Adams, Seth Godin, Clay Shirky, Bruce Sterling, William Gibson and Terry Heaton (I’ve left some out).
In this essay, Mr. Heaton explores what he calls the “second Gutenberg moment” we are experiencing:
“It isn’t technology that’s changing culture as much as it is the ability of people to act on long-held dissatisfaction. People, therefore, are the issue, empowered, connected and, yes, angry people. Nobody’s “in charge” of the revolution underway, but more and more people are realizing that if we’re going to fix what’s wrong, we’re going to have to do it ourselves.”
We’re sure to see some of that in November. And then there’s the question of who controls the knowledge:
“One-directional authority — especially that which is based in deliberately protected knowledge — cannot maintain control for long, once that knowledge is acquired and spread throughout its constituency. All that we know today in terms how we govern our lives will evaporate and be replaced by something very different in the decades to come.”
We see this in every institution: Busines, Religion, Education, Media, Medicine, Finance. I was certainly “guilty” of this when I was a Manager. Deciding what information got passed along and to whom. I still see it every day. But it’s getting harder.
Employees are connected. Nobody is walking around the office leaving memos on people’s desks. Email, Facebook, Twitter, texting… shit, the boss is often the last know something.
I’m confident I’ll be around for the disruptions to come and expect many will be painful, but necessary. I’m looking forward to them.
From Amazon: “For decades, technology encouraged people to squander their time and intellect as passive consumers. Today, tech has finally caught up with human potential. In Cognitive Surplus, Internet guru Clay Shirky forecasts the thrilling changes we will all enjoy as new digital technology puts our untapped resources of talent and goodwill to use at last.”
A few of my highlighted excerpts from Cognitive Surplus by Clay Shirky (more after the jump).
“The postwar trends of emptying rural populations, urban growth, and increased suburban density, accompanied by rising educational attainment across almost all demographic groups, have marked a huge increase in the number of people paid to think or talk, rather than to produce or transport objects.” – page 4
“Someone born in 1960 has watched something like fifty thousand hours of TV already, and many watch another thirty thousand hours before she dies.” – page 6
“…in the whole of the developed world, the three most common activities are now work, sleep, and watching TV.” – page 6
“Americans watch roughly two hundred billion hours of TV every year. … We spend roughly a hundred million hours every weekend just watching commercials.” – page 10
“As long as the assumed purpose of media is to allow ordinary people to consume professionally created material, the proliferation of amateur-created stuff will seem incomprehensible.” – page 19
“Imagine that everything says 99 percent the same, that people continue to consume 99 percent of the television they used to, but 1 percent of that time gets carved out for producing and sharing. The connected population still watches well over a trillion hours of TV a year; 1 percent of that time is mor than one hundred Wikipedias’ worth of participation per year.” – page 23
“In 2010 the global internet-connected population will cross two billion people, and mobile hone accounts already number over three billion. Since there are something like 4.5 billion adults worldwide (roughly 30 percent of the global population is under fifteen), we live, for the first time in history, in a world where being part of a globally interconnected group is the normal case for most citizens.” – page 23
“I have made many discoveries in this life of mine, but the most significant occurred 12 years ago, when I realized I was an asshole. We’re all assholes, really. It’s just that some of us know it, and those who do are in for a much easier ride.”
— Terry Heaton
“…the creation of content that will be supported by ads is a business model in decay. Abundance isn’t the problem; it’s that the advertisers are now in the content business themselves, and this is a rapidly-growing sector of the advertising world. Advertising is in a full-blown revolution, as company after company discovers they don’t need media the way they used to, because they’ve become media companies themselves.”
Terry Heaton says there is no “content business” anymore and that’s not the business we (his clients) were in anyway.
“We’ve always been in the advertising business, although it sure looked and felt like we were in the content business. Our bottom lines were/are determined by advertising, and that’s the real business we’re in. Media companies need to accept that and move on to finding creative ways to enable commerce in our markets.”
Since posting the excerpts above, I’ve been remembering my days in small-market radio during the ’70s and early ’80s. I was an announcer and program director, but never in sales. We thought of ourselves as “talent.”
It was clearly understood by us that the advertising was the means to the end of creating the information and entertainment (mostly recorded music). We had to pay for all this wonderful stuff we were doing.
What the sales people believed –an management knew– was the news and music and all the rest was merely a way to attract ears for the commercials we sold to advertisers. We were not in the music business or news business… we were in the advertising business.
If you doubt that, go back and listen to this interview with Congressman Paul C. Jones to built the radio station. Or read the recollections of Joe Bankhead, who was one of the stations first salesmen. It was clearly about serving the businesses in the area. They were more than willing to put on any kind of programming that would attact enough listeners to satisfy a sponsor.
I won’t attempt to summarize this post by Clay Shirky. The best I can do is pull a couple of quotes. If you’re in the media business, you’ll want to skip this one.
“…most TV is made by for-profit companies, and there are two ways to generate a profit: raise revenues above expenses, or cut expenses below revenues. The other is that, for many media business, that second option is unreachable.”
“When the value of complexity turns negative, a society plagued by an inability to react remains as complex as ever, right up to the moment where it becomes suddenly and dramatically simpler, which is to say right up to the moment of collapse. Collapse is simply the last remaining method of simplification.”
I don’t know when I read Neal Stephenson’s Cryptonomicon for the first time. My first post here was back in 2003. I linked to a horrifying (to me) passage that deserves an encore.
Wisdom. A few years ago, when Randy became tired of the ceaseless pressure in his lower jaw, he went out onto the north-central Californian oral-surgery market looking for someone to extract wisdom teeth. His health plan covered this, so price was not an obstacle. His dentist took one of those big cinemascopic wraparound X-rays of his entire lower head, the kind where they pack your mouth with half a roll of high-speed film and then clamp your head in a jig and the X-ray machine revolves around you spraying radiation through a slit, as the entire staff of the dentist’s office hits the deck behind a lead wall, resulting in a printed image that is a none-too-appetizing distortion of his jaw into a single flat plane. Looking at it, Randy eschewed cruder analogies like “head of a man run over several times by steamroller while lying flat on his back” and tried to think of it as a mapping transformation—just one more in mankind’s long history of ill-advisedly trying to represent three-D stuff on a flat plane. The corners of this coordinate plane were anchored by the wisdom teeth themselves, which even to the dentally unsophisticated Randy looked just a little disturbing in that each one was about the size of his thumb (though maybe this was just a distortion in the coordinate transform—like the famously swollen Greenland of Mercator) and they were pretty far away from any other teeth, which (logically) would seem to put them in parts of his body not normally considered to be within a dentist’s purview, and they were at the wrong angle—not just a little crooked, but verging on upside down and backwards. At first he just chalked all of this up to the Greenland phenomenon. With his Jaw-map in hand, he hit the streets of Three Siblings-land looking for an oral surgeon. It was already beginning to work on him psychologically. Those were some big-ass teeth! Brought into being by the workings of relict DNA strands from the hunter- gatherer epoch. Designed for reducing tree bark and mammoth gristle to easily digestible paste. Now these boulders of living enamel were horrifyingly adrift in a gracile cro-magnon head that simply did not have room for them. Think of the sheer extra weight he had been carrying around. Think of the use that priceless head-real-estate could have been put to. When they were gone, what would fill up the four giant molar—shaped voids in his melon? It was moot until he could find someone to get rid of them. But one oral surgeon after another turned him down. They would put the X-ray up on their light boxes, stare into it and blanch. Maybe it was just the pale light coining out of the light-boxes but Randy could have sworn they were blanching. Disingenuously—as if wisdom teeth normally grew someplace completely different—they all pointed out that the wisdom teeth were buried deep, deep, deep in Randy’s head. The lowers were so fir back in his jaw that removing them would practically break the jawbone in twain structurally; from there, one fuse move would send a surgical-steel demolition pick into his middle ear. The uppers were so deep in his skull that the roots were twined around the parts of his brain responsible for perceiving the color blue (on one side) and being able to suspend one’s disbelief in bad movies (on the other) and between these teeth and actual air, light and saliva lay many strata of skin, meat, cartilage, major nerve-cables, brain-feeding arteries, bulging caches of lymph nodes, girders and trusses of bone, rich marrow that was working just fine thank you, a few glands whose functions were unsettlingly poorly understood, and many of the other things that made Randy Randy, all of them definitely filing into the category of sleeping dogs.
Mark Ramsey has done another interview with Seth Godin that I highly recommend. Mr. Godin is promoting his new book, “Linchpin: Are You Indispensable?” I encourage you to listen to the interview. It isn’t long. Here are a few excerpts:
“…school was organized by the powers-that-be to turn the typical student into a compliant, quiet, sit-in-straight-rows, fill-in-little-circles-on-the-SAT, follow-the-path, go-to-the-job-you-get-at-the-placement-office kind of person. And there’s a reason for that: It’s that if you are the organization busy hiring people, the more people you have who want to do the jobs you’ve got, the cheaper you can get away with paying them. As a result, we’ve created a culture where a few people are able to drive the agenda and a lot of people end up working hard to fit in and have a lot of fear about doing anything but that.”
“You read about people who are making $80K, $90K, $200K a year as middle managers for Fortune 500 companies, and then they get laid off and can’t make $15,000 a year working at a 7-11, and the question I’d ask is: Where did the $70,000 worth of value go? Did the person change or just their income?”
“It’s a crisis because all these years that we were watching blue collar people lose their jobs, exported to China or wherever… All these years that we watched machines replace people on assembly lines, we just shook our heads and said that’s really sad but that’s not us, that’s them – good thing it’s not us. And now it’s us, now they’ve come for us.”
“Well, I think that broadcasters have now embraced the fact that spectrum is finally on its way to being valueless. It was an 80-year run, but there’s no intelligent person I know that says that in 10 or 15 years from now they are going to be glad they own 660 on the AM dial.”
“All those kids who are in school today, who are learning how to do the jobs of 1960 or 1970, they’re in big trouble. All those 40- or 50-year-old executives who are hoping they’re going to wait this thing out, they’re in really big trouble.”
“There is a profound Buddhist doctrine that speaks of a great river that flows through all of reality. Once you have found yourself, there is no more cause for action. The river picks you up and carries you along forever after. In other words, effort from the personal level, the kind of effort all of us are used to in daily life, becomes pointless after a certain point. This includes mental effort. Once you become self-aware, you realize that the flow of life needs no analysis or control, because it’s all you. The great river only seems to pick you up. Actually, you have picked yourself up — not as an isolated person, but as a phenomenon of the cosmos. No one gave you the job of steering the river. You can enjoy the ride and observe the scenery.”
I like that. I found it in a book by Deepak Chopra (“Reinventing the Body, Resurrecting the Soul”). I’m not recommending the book (you’ll read it if you’re supposed to). But this is where I jot done some of the lines and passages that I want to remember or find again.
Every year the Well (one of the early, pre-web, online communities) invites Bruce Sterling to chat about the state of the world. This year, he paints a grim picture of where the “present” is heading:
“Various entities and institutions have scrambled together safety pins and gobs of glue to rig the global economy so that it appears to be ambling along, but isn’t it a great conceptual Jenga, ready to fall if you move the wrong block? What kind of shuffling and reshuffling can we expect, if there’s a global economic meltdown? And has the collapse already happened – are we like the coyote, run far beyond the edge of the cliff, waiting for gravity’s effect?”
On Google News and Twitter:
“I’m looking over my Twitter stream here, because it seems a more useful barometer to me now than Google News. Google News definitely has that rickety Jenga feeling that JonL is talking about. Whenever you see something on Google News nowadays, you have to wonder: “who owns this so-called news organization now? What’s left of them financially? Is there even a shred of objective fact in this?”