Life, Inc: The Gruen Transfer

“Follow-up researchers, using video cameras to capture shoppers’ faces, discovered something even more interesting: shortly after entering a mall, a person’s expression went blank. The jaw dropped, the eyes glazed over, and the shopper’s path through the mall became less directed. This phenomenon, named the Gruen Transfer, was defined as the moment when a person changes from a customer with a particular product in mind to an undirected impulse buyer.”

“Retail architects developed a subspecialty called “atmospherics,” the science of manipulating shopper’s senses to make them buy more. They discovered that obscuring the time of day led customers to spend more time in the mall. Forcing people to make three turns when walking from the parking lot into the mall led them to forget in which direction they had parked the car (and you thought it was just you). Without this sense of an anchor, customers walked around more aimlessly. The floors in the corridors were made of harder materials than the floors in the stores, subtly encouraging tired shoppers inside. Studies on smell led corporations to concoct trademarked scents for each of their store brands. Muzak’s research teams developed soundtracks capable of making people chew food faster, try on more clothes and spend more money.”

“By the 1990′s retailers were exploiting more than just the five sense, and moving on to a higher order of behavioral manipulation. Stores for teenagers were all put in on section of the mall, so that kids could be more easily isolated from their parents and targeted without adult interference. Companies with names such as Envirosell used security camera tapes to analyze many kinds of consumer behavior. Bigger sales counters make people feel self-conscious about purchasing only one small item; if a women is accidentally “butt-brushed” by another shopper while stoop over to inspect an item, she won’t buy the item; people tend to move to the right when entering a store rather than to the left. These studies led to theories about how to sell more stuff to more people in less time.”

From Life, Inc. by Douglas Rushkoff

Your ability to imagine the future

“Your ability to imagine the future is what drives your decisions today. If your imagined future looks like a big foggy nothing, you might as well enjoy today because tomorrow is unknowable. But if you can vividly imagine your future under different scenarios, you’ll make hard choices today that will, you hope, get you to the future you imagine and want.”

— Scott Adams

 

This Town

thistownThis Town: Two Parties and a Funeral – Plus, Plenty of Valet Parking! – in America’s Gilded Capital, by New York Times reporter Mark Leibovich is one of the most depressing books I’ve read in a long time. Daily Show comic John Oliver: “This Town is funny, it’s interesting, and it is demoralizing … I loved it as much as you can love something which hurts your heart.”

Not matter how deep your cynicism, or how low your opinion of the people who run things in Washington D.C. — and the people who “report” on our government — this book will take you a little deeper into that cesspool. A few of my favorites from the book:

“…the members of The Club nourish the idea that the nation’s main actors talk to the same twelve people every day. They can evoke a time-warped sense of a political herd that never dies or gets older, only jowlier, richer, and more heavily made-up. Real or posed, these insiders have always been here— either these people literally or as a broader “establishment.” But they are more of a swarm now: bigger, shinier, online, and working it all that much harder.”

“The anti-Washington reflex in American politics has been honed for centuries, often by candidates who deride the capital as a swamp, only to settle into the place as if it were a soothing whirlpool bath once they get elected. The city exists to be condemned. … You still hear the term “public service” thrown around, but often with irony and full knowledge that “self-service” is now the real insider play.”

“Washington may not serve the country well but has in fact worked splendidly for Washington itself— a city of beautifully busy people constantly writing the story of their own lives.”

“I have lots of Washington friends and also some real ones.”

“You know someone big has died when they play “Amazing Grace” on the bagpipes.”

“The city of Washington feels like a conspiracy we’re all in together, and nobody else in America quite understands, even though they pay for it.”

“God just loves Washington; of that we are certain. His presence is indeed potent at the Kennedy Center, although everyone keeps looking around for someone more important to talk to.”

“Fly on the wall,” a journalistic practice that is both a cliché and a misnomer: no one notices an actual fly on the wall while everyone is fully mindful of the maggot reporter taking notes.”

“No single development has altered the workings of American democracy in the last century so much as political consulting,” Jill Lepore wrote in the New Yorker.”

“Political Washington is an inbred company town where party differences are easily subsumed by membership in The Club.”

“Whether journalists are gathered on a physical bus or reading a virtual document, it is a shared space. They are encountering the same names and characters and, after a while, acquiring a shared language and sensibility. “If there was a consensus,” Crouse wrote, “it was simply because all the national political reporters lived in Washington, saw the same people, used the same sources, belonged to the same background groups, and swore by the same omens. They arrived at their answers just as independently as a class of honest seventh-graders using the same geometry text— they did not have to cheat off each other to come up with the same answer.”

“Parallels between Facebook and D.C. come up a lot. Both are spaces to collect people, show off our shiny hordes, and leverage our “connections.” … Like D.C., Facebook is a vast and growing network, evolving and under some assault, but secure in its permanence as an empire.”

“By the middle of 2011, at least 160 former lawmakers were working as lobbyists in Washington, according to First Street, a website that tracks lobbying trends in D.C., in April 2013. The Center for Responsive Politics listed 412 former members who are influence peddling, 305 of whom are registered as federal lobbyists.”

Take time to empty ourselves

“For the first two hundred thousand years of human history, we were only exposed to the news (and the suffering) of those immediately around us in our tribes and villages. We saw birth, sickness, death, and wars, but on a limited scale. Only in the last forty years or so has the news media poured the suffering of the entire world—wars, natural disasters, torture, starvation—into our ears and eyes every day, day after day. This suffering that we are helpless to fix accumulates in our mind and heart, and makes us suffer in turn. When the mind and heart become too full of pictures of violence, destruction, and pain, we must take time to empty ourselves.”

How to Train A Wild Elephant by Jan Chozen Bays, MD

The Antidote (Oliver Burkeman)


I really enjoyed this little book by Oliver Burkeman. It’s a more thoughtful book than the title might lead you to believe. I don’t review books but will share a few excerpts:

“At best, it would appear, happiness can only be glimpsed out of the corner of an eye, not stared at directly. … The effort to try to feel happy is often precisely the thing that makes us miserable.”

“Learn how to stop trying to fix things, to stop being so preoccupied with trying to control one’s experience of the world, to give up trying to replace unpleasant thoughts and emotions with more pleasant ones, and to see that, through dropping the ‘pursuit of happiness’, a more profound peace might result.”

“What motivates our investment in goals and planning for the future, much of the time, isn’t any sober recognition of the virtues of preparation and looking ahead. Rather, it s something much more emotional: how deeply uncomfortable we are made by feelings of uncertainty. Faced with the anxiety of not knowing what the future holds, we invest ever more fiercely in our preferred vision of that future – not because it will help us achieve it, but because it helps rid us of feelings of uncertainty in the present.”

And how gratifying to find my philosophy of life within the pages of this book:

“You should sun yourself on a lily-pad until you get bored; then, when the time is right, you should jump to a new lily-pad and hang out there for a while. Continue this over and over, moving in whatever direction feels right.”

A couple of times, in fact:

‘A good traveller has no fixed plans and is not intent upon arriving.’ — Lao Tzu

And this for you Dale Carnegie devotees:

“The ‘cult of optimism’ is all about looking forward to a happy or successful future, thereby reinforcing the message that happiness belongs to some other time than now.”

I’ve been reading self-help and motivation books for half a century, with limited success. This was a refreshing new perspective.

The chief danger to freedom of thought

“The chief danger to freedom of thought and speech at this moment is not the direct interference of … any official body. If publishers and editors exert themselves to keep certain topics out of print, it is not because they are frightened of prosecution but because they are frightened of public opinion. In this country intellectual cowardice is the worst enemy a writer or journalist has to face. … The sinister fact about literary censorship in England is that it is largely voluntary.”

— George Orwell (via Brain Pickings)

Why local TV is alive (if not well)

I avoid local TV like dog poop on the sidewalk but it seems to be alive and well, perhaps for the same reasons millions of people still use AOL. Here’s a couple of pulls from a commentary by Terry Heaton, a guy who seems to know a lot about TV

“The concept of network content distribution through local affiliates is what’s being challenged by the Web. Local broadcasters are middlemen in the delivery of network content to the masses, and that was fine in a world absent horizontal connectivity. My version of Gilmore’s Law is that “the net regards middlemen as  failures and routes around them,” and I’m not alone in this thinking. The networks simply can do their thing far more efficiently — and thereby, profitably — by going directly to consumers.”

Oh, now I remember why I stopped watching local TV.

“Local television is still atop the heap in terms of delivering the goods for certain advertisers, most notably political candidates. Saturating the airwaves — especially in key states — with ads for those running, delivers incredible profits for local broadcasters. This is not going to change, and absent some major innovation that pushes campaign managers elsewhere — perhaps mobile? — the money is going to continue to support local broadcast companies.”

Who are your heros?

“If you tell me who your heroes are, I’ll tell you how you’ll turn out.” 
I’m not as smart as Warren Buffett but I might be as lucky.

“When you work with people who are already rich, they’ll work because they choose to do so, ‘rather than being on a yacht somewhere.’ But you don’t have to be rich. Buffett says that while it make take a job or two to get there, you should do the work you love.”

“Just imagine you could be given 10 percent of the future earnings of one person you know,” Buffett says. Would you pick the smartest person? The fastest runner? No, Buffett says: “You’re going to pick the person that has the right habits.”

The God Argument

the-god-argumentThe God Argument (The Case Against Religion and for Humanism) by A. C. Grayling was a bit of a slow read for me, compared to a few other books I’ve read on this topic. This was, I believe, my first brush with secular humanism and it’s nice to have a basic definition of the concepts.

“Secularism is the principle of maintaining a separation between religious interests and bodies, on the one hand, and the state, on the other hand, on the premise that religion has no greater claim than any other self-interest outlook in debates about matters of government and public policy.”

“The basis of humanism is that we are to answer the most fundamental of all questions, the question of how to live, by reflection on the facts of human experience in the real world, and not on the basis of religion. […] As a broad ethical outlook, humanism involves no sectarian divisions or strife, no supernaturalism, no taboos, no food and dress codes, no restrictive sexual morality other than what is implicit in the demand to treat others with respect, consideration and kindness.”

Humanism’s two fundamental premises: 1) “there are no supernatural agencies in the universe,” 2) “our ethics must be drawn from, and responsive to, the nature and circumstances of human experience.”

“A key requirement (of humanism) is that individuals should think for themselves about what they are and how they should live. […] It imposes no obligations on people other than to think for themselves.”

Same for stoicism which, at first glances, seems to share some ideas with Buddhism.

“Stoicism’s main doctrine was that one should cultivate two capacities: ‘indifference’, and self-control. They used the term ‘indifference’ in the strict sense of this term to men neutrality, detachment, as in not taking sides on a question, or being disengaged from a quarrel.”

A few more ideas that got some highlighter »
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“There is no news industry”

“If the public can speak directly to one another in large groups and with high visibility, then the self-definition of a journalist as a privileged translator takes a big hit. If you think of yourself as a member of the only class allowed to find and explain information, you find yourself in a very uncomfortable position.

“The easiest way to get people in institutions to do interesting new things is for that institution to go bankrupt and for those people to change jobs.”

Anything in the news business that can be commodified will be commodified. The people who cling to the idea that humans are required to rewrite wire service copy are spending money that no longer needs to be spent.”

From an interview with Clay Shirky by The Europlean Magazine