Tag Archives: Podcasting

6% of U.S. adults are listening to podcasts

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Jeff Jarvis pulled a couple of stats from the latest Nielson report on podcasting. 6 percent of U.S.adulst (9 million people) have downloaded podcasts inthe last 30 day. The most successful podcasts are getting two million downloads a month. It has occurred to me that the same people (in my world) that pooh-pooh such reports, are the same people that insisted “this Internet thing” was nothing more than hyped-up fad that would soon fade. If you want to understand why people are creating and listening to podcasts, read The Long Tail.

We are turning from a mass market back into a niche nation, defined now not by our geography but by our interests. (Pg. 40)

A co-worker recently observed that most of the podcasts he has listened to were boring. That’s like saying most of the books in the library are boring. I think that will change for him as he finds more and more podcasts dealing with things that interest and entertain him. It’s no longer necessary to watch/listen/read boring stuff. For the first time in recorded history, it’s possible to find all thing things (and only the things) that interest you. I’m sure glad I didn’t miss this.

Living Healthy (33) – Colon Cancer

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If you are under the age of 50, skip this post. In Living Healthy Podcast #33, Dr. Domke talks about colon cancer. Very bad juju. Second leading cause of cancer death in the U.S. But easily treated if detected early and much of the half-hour podcast deals with colonoscopy screening. Long-time readers will recall that smays had his first screening a couple of years ago and it was a walk in the park. Seriously.

I hate being nagged and would never recommend it but if you have a loved one that is over fifty and has not had a colonoscopy, ask them to. Then insist that they do. Then make their life a living hell until they do. Like Henry says, how many chances do you get to save someone’s life?