BBC Radio gives podcasting a try.

“BBC Radio has for the last month been making some of its radio shows available for MP3 download. Is this news? Well yes, previously they’ve always streamed their content, so you had to be by your computer to receive it. With downloads you’ve been able to take it with you.” [via Scripting.com]

Our networks should be exploring podcasting but when I talk to people about it they think I’m nuts. The fact that BBC Radio is jumping in (and NPR and a shit-load of other pretty reputable broadcasters) is completely lost on them.

Podcasting

“…allows you to subscribe to feeds, which include links to audio programs. Every time one of your subscriptions posts a new program, it automatically downloads onto your computer. You then transfer those shows to a portable music device, listen to it throughout your house via a wireless connection or take it with you wherever you go. Think of it as a personalized radio station that you program and change whenever you want.”