New South Carolina Head Football Coach Steve Spurrier has the highest SEC winning percentage in history. And he is –I am told by those that know– something of rock star among big-name football coaches. Our company produces the Gamecock football broadcasts and the weekly call-in show, featuring Spurrier and the the play-by-play guy. Tomorrow night is the first show and in addition to airing on a bunch of SC radio stations…and streaming at Yahoo! Broadcast… we’ve set up a podcast feed. There has been almost zero publicity on this but I’ve got a feeling fans will find this quickly. Thursday nights from 7:05 – 8:00 p.m. EDT
Tag Archives: Podcasting
Steve Jobs on podcasting
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“One thing Steve Jobs said to me that didn’t make it into my [June 28] story was that he’s getting interest from corporations about creating podcasts to reach customers and others directly without going through [traditional media], offers Markoff. An example might include something like Adobe wanting a podcast for Photoshop users.
His point: All of this breaks down old traditions everybody is getting dis-aggregated by new technologies, Markoff says. The lesson for PR practitioners, according to Markoff, is to recognize that things are changing in the media. More people are trying to reach [audiences directly].”
— From a story by NY Times’ John Markoff who recently interviewed Steve Jobs when Apple added podcasts to iTunes
Mark Cuban on podcasting
“Podcasting is hot. Podcasting is cheap and easy. Podcasting can be fun. Creating your own podcast and trying to make a business out of it is a mistake. Unless you are repurposing content from another medium, it will be rare to find anyone making money from originating podcasts.”
— Mark Cuban
“Podcasting Is Not the Next Mass Medium”
In an article titled “Podcasting Is Not the Next Mass Medium,” David Coursey (Publish.com) poo-poo’s the idea of podcasting (and blogging, for that matter):
“Personal Podcasting, like personal blogs, is a fad and will fade. Just like personal sites were a fad in the early days of the Web. People experiment because content creation can be fun, sort of like finger-painting was back in preschool, but people also run out of creative energy, and the maintenance of a site, blog or Podcast becomes a chore. And the content gets boring, and the audience goes away.
I’ve been in the media all my professional life and have spent years trying to understand audience behavior. I can’t always tell what the masses will like, but I am pretty good at calling losers. And as a mass medium, Podcasting will be one of them. “
Three comments: First, that Mr. Coursey has “been in the media all my professional life,” might be more liability than asset in understanding what’s happening in the world of new media. Second, I’m not sure there will be such a thing as a “mass medium” in the future. We’ve been part of the masses. Now we want to be individuals. Third, the photo posted with his column makes me want to bitch-slap him real hard.
The Republican Party is podcasting.
For now, something called “BookCast,” an interview show with Conservative book authors, and “Off The Record,” a web interview series with Republican leaders. Their website promises more to come. [via Scripting News]
CBS radio news offering podcasts for affiliates
CBS Radio News will provide a number of its programs to affiliate stations for podcasting or station Web site use. Beginning this week, CBS stations will be able to access the material via an affiliate Web site. Programming will include regularly scheduled programs and features, as well special in-depth series. [Story at MediaWeek.com]
Is that a podcast in your pocket?
Following its launch of all-podcasting KYCY (KYOU Radio) San Francisco, Infinity wades deeper into the pod pool by announcing it will offer free daily podcasts from its nine news stations, with flagship WINS (1010 Wins) New York set to lead the way in July. The podcasts, which will vary in length, will include local and national news, sports, business and entertainment headlines, as well as weather and traffic updates, plus content developed exclusively for download. [MediaWeek.com]
NBC News begins podcasting
Beginning in June, NBC News will deliver hourly updates and “select portions of its network and cable news programming via podcast.” So, its content is now delivered via: broadcast television, cable television, the Web, e-mail, cell phones, digital television, satellite radio, and terrestrial radio. [E-Media Tidbits]
Podcasting impact on traditional radio
“Thanks to the new technology, more people than ever will be creating and listening to audio programming in coming years. But the radio industry, a members-only club for the best part of a century, is turning into a free-for-all.” (Business Week)
The folks at Bridge Ratings report “the use of digital music players does not appear to be significantly affecting time spent with traditional radio.” In fact, you’ll probably listen to more radio after listening to mp3’s for a while.
Rush Limbaugh podcast
Billboard reports that Rush will soon offer his daily show as a podcast.[via Scripting News]