Michael Endelman gives us one more look at what’s happening in the radio business in a piece called “Lost In Transmission” (October 21, 2005 issue of Entertainment Weekly – Registration required). Nothing regular visitors to smays.com haven’t seen before. My favorite factoid: “In 2006, satellite radios will come factory-installed in nearly 200 models of new cars — up from just two models four years ago.” For those with a power-to-the-people bent: “Ten years ago, you needed millions of dollars and and FCC license to go into the radio biz. Now all you need is a laptop.”

Steve’s Weird Media Moment for 19-Oct-05: I was driving to work listening to Adam Curry’s Daily Source Code on the nano and reached over (to my car radio) to turn the volume down, only to discover my radio was not turned on (shudder).

“What’s special about podcasting, though, is how it makes it simple for individuals or companies to express themselves and, if what they have to say is interesting, enlightening, or clever, to earn attention. You can point someone to a worthy podcast through a link on your blog, or an e-mail to a friend, in a way you could never point them to a snippet of radio. That’s powerful.”

“Podcasting isn’t about to kill radio or take it over, but as blogs are doing to publishing, it will make the radio industry reevaluate its relationship with the audience and leverage its strength as a mass medium.”

— Boston.com via Dave Winer