Tag Archives: newspapers

Blogging the Hoosiers

Posted on by

Disclosure/Disclaimer: The company I work is the current multimedia marketing and broadcast rightsholder for Indiana University (and a bunch of other high profile colleges and universities). The views and opinions expressed on this blog are my own and have no connection to Learfield Communiction.

Newspaper BlogsIt was brought to my attention today that a couple of Indianapolis newspapers –The Herald-Times and The Indianapolis Star– were blogging about the Hoosiers. Hoosiers Insider and the Hoosier Scoop are pretty typical for newspaper blogs.

Hoosier Scoop had audio of a post-game press conference and included short video clips from the press conference and students storming the floor following Indiana’s 71-66 win agaisnt No. 2 Wisconsin. And they had someone (an intern?) live-blogging the big game.

“3:38, second half: Indiana 64,Wisconsin 59”

Companies like ours –and there are only a handful– pay a lot of money for exclusive broadcast and marketing rights. But we’ve entered the world of blogs and podcasts and YouTube and camera phones and maintaining “exclusive” control of the sporting events becomes something of a challenge.

And what’s a “broadcast” now? Just radio and TV? And the fans are getting in the act. How do we stop them from putting audio, video and still images on their blogs and in their podcasts? And should we stop them? Should we encourage them?

But back to the Indianapolis blogs. Here’s what I’d do:

Hold a contest to find the best Hoosier blogger in Indiana. To be eligible, you have to have been blogging for at least six months. Fans come to a website to vote on the three finalists. The winner gets a brand new laptop and digital camera…and a seat in the press box for every home game, where they blog the game. What the hell, let’s plut a webcam in the booth so fans can watch the announcers. I’d have our on-site producer pulling play-by-play audio highlights and making them available to post. All of this, of course, would be sponsored.

I’d leverage our broadcasts and access to coaches and such, to out-blog the newspaper guys.

I remember, back in the mid-nineties, the first time we saw a university include webcasting in their bid specs. It seemed almost… cute. A novelty. I can’t wait to see what the next ten years bring.

US teachers using online news sites in classroom; newspapers left behind

Posted on by

LostRemote points to a survey of over 1,000 teachers that found that 57 percent use national or international news websites as a source of news for teaching purposes, compared to 28 percent for daily newspapers and just 13 percent for local TV news.

“Students do not relate to newspapers at all, any more than they would to vinyl records,” one teacher said in the study. Local papers “haven’t recognized how quickly this transition is taking place,” said the study’s author, Thomas Patterson, a professor at Harvard University’s John F. Kennedy School of Government. What about local TV sites? They weren’t even mentioned.

Uh, any mention of radio news?

Newspaper-TV partnerships strained by online video

Posted on by

Again from LostRemote: “An article in today’s Washington Post notes that the once-coveted cross-promotional and content-sharing partnerships between local newspapers and television stations are becoming increasingly strained in the new mediascape where web sites can easily roll their own video. The balance is somewhat one-sided: Newspapers are training their online producers to become videographers, but broadcasters face challenges when it comes to getting copy for their sites.”

This is readily apparent when you look at stories on TV station websites. Very thin. We feel some of this pressure on our sites, too. We’re writing for 3 minute newscasts. A single story written for broadcast can be just a few sentences. Doesn’t exactly fill up a web page.

A changing TIME MAGAZINE

Posted on by

TIME Managing Editor Richard Stengel describes some changes at the magazine that “…reflect the way the Internet is affecting pretty much everything about the news business.”

In addition to a new publication date (Friday), the new feature that caught my eye was a blog:

“…now you can start your day by checking our news blog, The Ag, which smartly aggregates and summarizes the most important stories from daily newspapers and blogs around the world.”

Hmm. Someone forgot to tell the editors at TIME that real journalists don’t blog.

Nearly half our lives spent with TV, radio Internet and newspapers

Posted on by

Adults and teens will spend nearly five months (3,518 hours) next year watching television, surfing the Internet, reading daily newspapers and listening to personal music devices. That’s only one of thousands of nuggets of information on Americana and the world in the U.S. Census Bureau’s Statistical Abstract of the United States: 2007.

According to projections from a communications industry forecast, people will spend 65 days in front of the TV, 41 days listening to radio and a little over a week on the Internet in 2007. Adults will spend about a week reading a daily newspaper and teens and adults will spend another week listening to recorded music. Consumer spending for media is forecasted to be $936.75 per person. (U.S. Census Bureau News)

“Is it time to give up on radio?”

Posted on by

The sky is not falling!That’s one of the headlines in the latest issue of the StateNets newsletter. StateNets –formerly the National Association of State Radio Networks — is the marketing arm for most of the state radio networks in the country.

Jim Underwood of the Florida Radio Network wonders if it’s time to drop “radio” from their name.

“First of all, we are not really in the radio business, the broadcasting business or even the network radio broadcasting business. We are in the business of supplying information to people and charging clients a fee to include their message with that information.

We produce a lot of valuable, exclusive content about our states every day and we need to devise new ways to make that information available to people everywhere who may be interested in it. (We’re) working on software to make FRN – er rather maybe Florida Information Network – content available to websites of affiliates, then maybe newspapers. Why not supply State Government sites with the content?”

Such a rude question would have been considered heresy just a short time ago. Based on all that I’ve seen/heard, the future of state radio networks (including ours) is closely tied to that of the radio stations we serve. I’m convinced there are other markets for our content, but I still haven’t seen the business model that will replace –dollar for dollar– the revenue state networks have come to depend on. Stay tuned.

Gannett “Information Centers”

Posted on by
Reply

The Des Moines Register is not a newspaper anymore, it’s an “information center.” Excerpts from a Gannett memo:

“What is it? The Information Center is a way to gather and disseminate news and information across all platforms, 24/7. The Information Center will let us gather the very local news and information that customers want, then distribute it when, where and how our customers seek it.

“The Information Center, frankly, is the newsroom of the future. It will fulfill today’s needs for a more flexible, broader-based approach to the information gathering process. And it will be platform agnostic: News and information will be delivered to the right media — be it newspapers, online, mobile, video or ones not yet invented — at the right time. Our customers will decide which they prefer.”

This caught my attention because one of our networks (Radio Iowa) is headquartered in Des Moines and I’ve had some dealings (nothing recent) over the years with the paper. The Register is a big deal in Iowa.

If I learn anything about how this new concept is playing in the newsroom… er, the “information center,” I’ll let you know.

Anyone have thoughts on what the radio “newsroom of the future” should look like? [E-Media Tidbits]

“There is no online department. It has ceased to exist.”

Posted on by
Reply

Jeff Jarvis points to examples of how some newspapers are trying to survive in the online world:

DelawareOnline is reorganizing the paper’s newsroom to be platform agnostic. A few years ago, only four people could post on the web but now 50 can and the number of web updates skyrocketed. They are a small paper and so they are not throwing staff at this; they are throwing simplicity at it: They are using iMovie and GarageBand to produce multimedia. He said that they have had four people leave because multimedia is not for them. I see that as a very good thing. Welcome to the future, newsroom. Says Paul: “There is no online department. It has ceased to exist. We are the online department. The newsroom is the online department.”

News organizations that are unable or unwilling to grasp this and make the transition will die.

The power of the hyperlink

Posted on by

Iowa Senator Tom Harkin talked, by phone, with a group of Iowa radio reporters on Thursday morning. One of the reporters asked the Senator for his reaction to Venezuelan president Hugo Chavez’s comments about President Bush at the UN. One of our reporters was on that conference call and posted a story about the senator’s response to our website, RadioIowa.com. (“Harkin defends Venezuelan President’s UN speech against Bush”)

Radio Iowa News Director Kay Henderson blogged the entire story but the short version is The Drudge Report linked to the story…a shit storm rained down on Senator Harkin…his people try to get Kay to change the headline of our story on the web… a long, stressful day for everyone.

This is just one more small example of how the web has changed things. The stations the other radio reporters (on the conference call) work for probably all have websites but I don’t think they post news stories. So, in all likelihood, our little story was the only one online, at least initially.

BTW (Before the Web), one or all of those reporters might have aired the story on a couple of newscasts and people in Des Moines or Sioux City might have been pissed at the senator. And even if the wire services picked it up, it would have taken a little time to ripple out, and the reaction would have been diluted.

It’s now Saturday morning and I googled “Tom Harkin.” The top search result is: “Hearing Is Believing” on what appears to be a blog called Power Line.

“Harkin must have taken some heat for his comments on the radio, because he put a completely different statement on his web site, after the fact. To see what he really thinks, listen to the audio below.”

Power Line didn’t bother to link to our story or mention our network by name. And they stole our audio and posted the MP3 file to their site. But no matter. You get the idea.

Media was once an orderly thing:
Local radio station(s) – Local newspaper
Handful of larger city newspapers, TV stations & radio stations
Statewide radio network
Associated Press
National media

You could manage these. If you were clever, you could spin and control them a little. No more. We’re all breathing the same media air.

If Senator Harkin does the radio reporter conference call again, I sure would like to listen in.

Google AdSense for radio

Posted on by

I’ve been intrigued (anxious?) by Google’s plans for taking AdSense to radio but can’t seem to find out much about it. A Technorati search this morning took me to the Google Operating System blog (pretty sure it’s not connected to Google), and a post featuring excerpts from Google’s Q2 2006 earnings conference call, during which Google CEO Eric Schmidt said this about AdSense for radio:

“We are in the process of introducing AdSense for radio, which is essentially the integration of the dMarc Console and management tools into our advertising network. The dMarc team itself is fully integrated. We’re expanding it both in engineering and sales. We’re also doing it worldwide, not just in the U.S. There’s a number of very, very interesting deals being negotiated. They’re on an integration schedule of about three months from now, so every week there are more milestones, and they’re working very hard.”

From that post I jumped to an earlier one:

“Schmidt thinks that “when he is listening to the radio in his car, radio ads should personally address him about his needs. For example, while driving past a clothing store, a radio ad should remind Eric that he needs a pair of pants and instruct him to turn left at the upcoming clothing store.”

The GPS system should help radios deliver targeted ads based on information about the person. Google Maps could provide details about local businesses, the ads would be audio AdSense ads, while the information about user’s needs could be obtained from the searches or from his ToDo lists (a gadget for Google Desktop and Personalized Homepage).

dMarc Broadasting, recently acquired by Google, “connects advertisers and agencies directly to radio stations with a robust advertising platform that automates everything from sales to scheduling, delivery and report”. So this company is the first brick in the development of a new breed of radio advertising.”

Here’s what the dMarc website promises advertisers:

“dMarc Media Networks brings unprecedented immediacy to radio buys. Imagine the difference. In minutes instead of days or weeks, you can now build your own custom networks, selecting from 100’s of stations in virtually any market, through a single, source.

* Real time reports generated without human intervention
* Buy individual or multiple stations in one market or many
* Buy only those stations you really want
* Monitor feedback in real time
* Be notified instantly when ads play
* Upload spots anytime, in seconds, 24/7

I have no idea if dMarc can do all of that. Or, if radio station would want them to be able to do all of that. But I’m damned sure these are the things advertisers want and –increasingly– are insisting on.

The big question would seem to be, what’s the incentive for radio stations to participate in such a “network?” Station owners must be convinced they can make more money (or more profit) with Google AdSense than they can make on their own. IF …and it’s a big if… Google could find a way to sell EVERY ONE OF MY AVAILS…EVERY DAY… at a rate that didn’t jam me up with my local sales effort… then I might try it.

I confess it’s difficult for me to imagine that. But if Google (and others) can condition advertisers to expect measurable results and accountability — and that seems to be happening — who knows. Newspapers probably could not imagine a time when some oneline service could take away their classified ad revenue.

And during the 17 years I called on radio station managers, the #1 problem (at least in the small and medium markets) was finding good sales people. Owners have automated everything else at the radio station, why not sales?

Can any of you radio guys out there educate me on the dMarc thing?

Update: I received this explanation from a small market PD here in Missouri. Name and some particulars withheld by request.

“We operate Scott Studio’s for on-air. All hard drive audio music, liners, jingles, and commercials…with touch-screen operator computers. dMarc bought Scott Studios, and the primary commercial scheduling software Scott recommended for their system. Then Google bought dMarc.

We build our logs with our local commercials, then they can fill unused avails with their commercials. They fill the avails and upload spots all from their end, we never touch them….other than play them. I believe we have some controll over what hours they can fill, I know they don’t fill in 7a, 8a, 9a, 4p or 5p. They are :60’s and for refinancing, insurance, music collections (surfin USA the best of the beach, and stuff). Right now the clients aren’t any major chains or local businesses.

At the end of the month they send us a check for what they have run. How much I’m not sure per spots but I’ve been told the monthly check is around $X,000.

They run a lot of them in the evenings when we don’t usually have a lot of commercials scheduled. We carry Royals baseball. The 4 hour broadcast has 20 minutes available, they will fill several minutes of that and we get paid. When logs are lighter there are more in midday and afternoon.

The commercial content is not terribly exciting, it’s more spots, but it’s income that comes from unsold inventory mostly in evenings. Not a lot different than the ad’s that used to run where you are paid if someone calls and 800 number and buys Hooked on Phonics or something. I know I should probably understand this better as PD but this comes from a small station where the owner is here and does mornings/logs, etc.”

No, I think you understand (and explain) it just fine. Easy for the station. Easy for the advertiser. And I suspect the Google influence has yet to kick in. Classic Long Tail example. And I’m betting there are thousands of advertisers that will buy this time (if it’s easy enough and the price is right) without ever treading on local sales. If there’s a loser in this equation, I fear it might be programming vendors that operate on a barter basis.