“If the old model is broken, what will work in its place?”

In a post titled “Newspapers and Thinking the Unthinkable,” Clay Shirky provides some insight –and historical perspective– on what’s happening to newspapers. He starts with the question often asked by those committed to saving newspapers

“If the old model is broken, what will work in its place?” To which the answer is: Nothing. Nothing will work. There is no general model for newspapers to replace the one the internet just broke.”

“With the old economics destroyed, organizational forms perfected for industrial production have to be replaced with structures optimized for digital data. It makes increasingly less sense even to talk about a publishing industry, because the core problem publishing solves — the incredible difficulty, complexity, and expense of making something available to the public — has stopped being a problem.”

“When someone demands to be told how we are going to replace newspapers, they are really demanding to be told that we are not living through a revolution. They are demanding to be told that old systems won’t break before new systems are in place. They are demanding to be told that ancient social bargains aren’t in peril, that core institutions will be spared, that new methods of spreading information will improve previous practice rather than upending it. They are demanding to be lied to. There are fewer and fewer people who can convincingly tell such a lie.”

I think this is the first time I’ve fully understood that old models can be broken before new ones are there to take their place.

The reporter of the future is here today

Micro Persuasion:

“The word newspaper is really a misnomer today. Or at least it will be soon. Increasingly news is delivered digitally and it’s interactive. People are certainly writing newspapers off for dead, but I think they have a bright future (in digital form) and it’s right in front of them.

Everyone’s looking for a solution to the newspaper problem. But the answer is right under their nose. The picture is slowly evolving through the breakthrough work of individual reporters who are using social media to build a stronger connection with their audience (and their own personal brands in the process).”

Read the post for the answer. If you work for our company and would like to know how to use any of the tools referenced in this post, I will be happy to help you get started. If you work for another company, we have a digital SWAT team that can get you started.

“News is being deindustrialized. No factory needed.”

I pulled the following from a recent post on Jeff Jarvis’ Buzz Machine:

“But there is no more one job description – journalist – in one industry – newspapers – with one business model – print advertising – to pay them.

I believe, as I said here, that many slices will make up a new pie: more focused news companies contributing journalism and curation and other value; successful specialist bloggers growing large businesses (Gawker Media, TechCrunch, Silicon Alley Insider); smaller bloggers that are big enough to make them worthwhile to make (BaristaNet); volunteer bloggers and contributors who add to the pie because they care and share; public-supported journalistic activity (Spot.us, ProPublica); crowd-created efforts, and on and on.

Note, though, the verb that started that long sentence: “believe.” I don’t know yet. None of us does until we try and learn and share best practices.

But I am confident that journalism as an activity will not disappear, that there will be a market demand for it, that there are many new ways to fulfill the task (and debate about how it is done). But – bottom line – journalism and journalists will not disappear unless they insist on defining themselves as an industry that operates in just one way . The key to survival is reinventing what we do.”

Google CEO would save newspapers if he could

Google CEO Eric Schmidt on the plight of newspapers:

“They don’t have a problem of demand for their product, the news. People love the news. They love reading, discussing it, adding to it, annotating it. The Internet has made the news more accessible. There’s a problem with advertising, classifieds and the cost itself of a newspaper: physical printing, delivery and so on. And so the business model gets squeezed.”

And what if the newspaper industry does go down?

“To me this presents a real tragedy in the sense that journalism is a central part of democracy. And if it can’t be funded because of these business problems, then that’s a real loss in terms of voices and diversity. And I don’t think bloggers make up the difference. The historic model of investigative journalists in any industry is something that is very fundamental. So the question is, what can you do about this? And a fair statement is, we’re still looking for the right answer.”

We’d be in deep doo doo if we had to rely on bloggers from the news. I wish we could get a tax credit for contributions to news organizations. A much better use of my money than funding campaigns.

Internet overtakes newspapers as news source

From latest Pew Research Center Survey:

“Currently, 40% say they get most of their news about national and international issues from the internet, up from just 24% in September 2007. For the first time in a Pew survey, more people say they rely mostly on the internet for news than cite newspapers (35%).

For young people, however, the internet now rivals television as a main source of national and international news. Nearly six-in-ten Americans younger than 30 (59%) say they get most of their national and international news online; an identical percentage cites television. In September 2007, twice as many young people said they relied mostly on television for news than mentioned the internet (68% vs. 34%).”

Radio gained a little ground (from September 2007 to December 2008) among young people (18-29), up from 13% to 18%.

In this essay, Terry Heaton argues that just surviving is not a strategy:

“This theme of surviving 2009 is everywhere, but I’d like to pose an important question for anybody so hunkered, hanging, waiting or rowing, because waiting it out assumes “it” will end and that there will be a reward for those who are still standing when “it” is over. I’m not so sure, so here’s the question: What if the old model is gone for good and it doesn’t come back?”

UPDATE 12/26/08: A number of folks have accuratelty pointed out that a LOT of the news on the Net comes from newspapers. Worth noting but doesn’t solve any of the problems facing newspapers. If it comes down to getting less news (volume and variety) online or buying a copy of the Daily Bugle, online is gonna win. Business models will evlove that will support quality reporting w/o the overhead of current publishing models.

“News has cooties”

Jeff Jarvis recalls "the golden age" of newspapers when "cities had many papers, many voices, many views, and papers still spoke for and with the people." And that's where we're headed again with the internet but "now it's the people talking."

"I have no doubt that there is a sustainable business in local news. The problem is that, at least for the present, the current and former owners of local news ruined it. Thanks to them, news has cooties."

“web think”

I don’t think I’ve come across the term “web think” before I saw it on a post by Terry Heaton. It describes a way of looking at information and media and, frankly, the world.

“Those who influence my thinking do not come from a media background, but are pioneers in “web think” and the running of web businesses. This puts me in almost constant conflict with the world I’m actually trying to serve and help and fuels the rolling of eyes I often witness in conference rooms or sense over the phone.”

My theory is “web think” is like learning a second language. You’re really “there” when you start thinking (dreaming?) in the new language. You internalize it.

“Looking past the death of newspapers”

Amy Gahran points to (and comments on) an essay by news industry consultant Vin Crosbie (Transforming American Newspapers.) that includes some dooms-day predictions:

“More than half of the 1,439 daily newspapers in the U.S. won’t exist in print, e-paper, or Web formats by the end of next decade. They will go out of business. The few national dailies… will have diminished but continuing existences via the Web and e-paper, but not in print. The first dailies to expire will be the regional dailies, which have already begun to implode. Those plus a very many smaller dailies, most of whose circulations are steadily evaporating, will decline to levels at which they will no longer be economically viable to publish daily.”

Ms. Gahran sees a somewhat brighter future:

“I think that people who want news will still get it through other means, possibly less directly, probably more collaboratively. It may not look like what journalists think news “should” look like. It may include a strongly automated, algorithmic component layered with human insight. It may look more like bullet points than stories. It’ll probably be strongly focused on mobile and social delivery channels. It may not even call itself journalism. But will it offer people the benefits they currently seek from news orgs? I think it could — maybe even better, in some cases.”

Web specs

I stopped buying/reading newspapers a long time ago. But there are times –breakfast, for example– when it is inconvenient or impractical to open the MacBook. My solution has been to print articles I find online and take them with me.

KowonvideoglassesI’d really love to have a pair of reading “glasses” with some flash memory to which I could Blue Tooth these articles, including photos and video. I don’t see why that would be technically difficult and damned handy. This is close but likely to get my ass kicked at the local diner where I have breakfast. I’m thinking more along the lines of Clark Kent glasses.

No, I don’t need wifi access. That would be cool but would add a lot of cost. And, yes, I know there are all kinds of portable readers out there but I don’t want to tote around even a book size device.

What I haven’t tried is saving the text to my iPod. Not a great reading experience on the nano but it would work fine on the Touch. Hmmm. And if wifi was available… I suspect this wheel has already been invented.