Online salaries higher than in other media

Online publishing salaries of recent graduates are higher than broadcast or print media salaries, according to the 2004 Annual Survey of Journalism and Mass Communication Graduates (PDF) conducted by The University of Georgia’s James M. Cox Jr. Center for International Mass Communication Training and Research.

The survey found that the median online publishing salary in 2004 was $32,000. By comparison, the median salary for TV was $23,492; for cable TV was $30,000; for daily newspapers was $26,000; for weekly newspapers was $24,000; for radio was $23,000; and for consumer magazines was $27,000. [CyberJournalist.net]

Of all the challenges facing my beloved radio these days, that median salary of $23,000 might be the most frightening.

New Convergence program at MU J-School

Mike McKean heads up the new Convergence program at the University of Missouri School of Journalism. This fall he begins his 20th year teaching at the J-School. Once upon a time, he was a reporter for The Missourinet, one of the state news networks owned by the company I work for. Mike and I get together every few months to talk about radio and journalism and the Internet and stuff like that.

Today I took my recorder along and asked him about: Teaching journalism in 2005; podcasting; blogs; radio; advertising; newspapers; “citizen journalism” and some other stuff.

AUDIO: Interview with Mike McKean 20 min MP3

Radio “schedule integrity”

“Compared to other media, spot radio ranked No. 8 and network radio ranked No. 10 in schedule integrity behind magazines, newspapers, network TV, spot TV, outdoor, syndicated TV, cable TV and Internet. Agencies and advertisers also had less confidence in the accuracy and timeliness of radio affidavits to prove ads ran as ordered than in the affidavits from network TV, spot TV and newspapers.” [Mediaweek story]

From Radio Advertising Bureau’s annual perceptual study (funded by Arbitron):

Mainstream media suffers from “freedom envy”

Peggy Noonan (WSJ.com) wonders if mainstream media suffers from “freedom envy” where bloggers are concerned:

Bloggers have an institutional advantage in terms of technology and form. They can post immediately. The items they post can be as long or short as they judge to be necessary. Breaking news can be one sentence long: “Malkin gets Barney Frank earwitness report.” In newspapers you have to go to the editor, explain to him why the paper should have another piece on the Eason Jordan affair, spend a day reporting it, only to find that all that’s new today is that reporter Michelle Malkin got an interview with Barney Frank. That’s not enough to merit 10 inches of newspaper space, so the Times doesn’t carry what the blogosphere had 24 hours ago.

This is a really good piece on blogging that –once upon a time– I might have forwarded to the reporters working in our newsrooms. I’ve stopped doing that. With one or two execeptions, our reporters are clueless and/or threatened by the whole notion of blogging. Don’t get it. Don’t want to get it.

Rollin’ my own.

I never read local newspapers. I know, I know. I’m just not interested no matter how much I should be. As a result, I’ve been reading USA TODAY for years. I could barely get through breakfast without something to read and USA TODAY was my paper of choice. No longer. The bump to seventy-five cents is part of it but there are too many stories I don’t care about. (Yes, I know I should care about them, but I don’t) So I’m reading less of the paper and paying more.

But recently I’ve been surfing with my finger on the print key. In five or ten minutes I have more than enough stories to get me through my Malt-o-Meal. Sort editing my own newspaper. And this process will get more automated but I enjoy browsing and printing and will probable keep rolling my own daily. And I’m saving almost $200 a year.

This Internet thing.

NYU economics professor Nicholas Economides describes the Internet (35 years old in September) in terms of the industries it’s displacing. The U. S. Postal Service is becoming obsolete. In the last five years, more than one out of every 10 radio listeners between the ages of 25 and 34 have stopped listening (Clear Channel, Citadel and Cumulus Media have seen share prices drop 23%, 40% and 26% respectively in the last year). Newspapers have watched revenue from help-wanted ads plummet by more than $3.7 billion in the last five years. And telephone service is almost certain to see some big heavy changes.

What are the choices again?

A new study for the Online Publishers Association asked: If you could choose only two media, what would they be? The Internet ranked No. 1, chosen as first (45.6 percent) or second (32.1 percent) by 77.7 percent of those surveyed. Television ranked No. 2, with 52.4 percent making it a first or second choice, trailed by books (18.5) and radio (12.9). Only 9.2 percent would choose newspapers in that media mix, and only 3.2 percent made newspapers a first choice.[E-Media Tidbits]

Bloggers and journalists

I’m a couple of hundred pages into to Dan Gillmor’s We the Media: Grassroots Journalism by the People, for the People. Gillmor is technology columnist for the San Jose Mercury News, and his column runs in many other U.S. newspapers. He has been consistently listed by industry publications as among the most influential journalists in his field.

Our company owns and operates several state and regional radio news networks and I thought they might find the book interesting so I forwarded the Amazon review, which made reference to blogging. One of our news directors quickly responded:

“I don’t quite buy the idea that bloggers are journalists. They might be journal-writers or journal-keepers, but a blogger is a talk show host who usually thinks somebody should be interested in what he or she has to say, whether it’s correct, accurate, based on facts… or not. Blogging has some major integrity issues that make it more entertainment than trustworthy information. I still need sources I can trust, and blogs don’t reach that level yet.”

First of all, nobody has suggested –certainly not Dan Gillmor– that all bloggers are journalists. As it happens, Mr. Gillmor writes a blog and is a highly respected journalist. Does he have “integrity issues?” Speaking of which…

A few year back we had a reporter working in one of our newsrooms that was doing a lot of anti-gun stories. When I asked him about it, he said he felt he had to do these to “balance out” the (paid) NRA ads that were currently airing on our network. Then there was the report (same newsroom) that left us become the PR flack for the state Republican party. In his first public statement he said he could no long remain silent in the face of the threat posed by the liberal Democrats in our state. Talk about integrity issues.

My colleague’s reaction reminds me of the Pharisees’ outrage that this Jesus guy would muscle in on their turf (I’m not a religious guy but I saw Jesus Christ Superstar a couple of times). I should probably disclose that I am not a journalist. At least I don’t think I am. I didn’t go to J-School (I smoked some J’s while in school but…) but I did work at a small town radio station covered the news. I went to city council meetings and hospital board meetings and wrote stories and cut up some tape and did my best to tell people what happened. If we had had the Internet and blogs back then, I might have used that tool as well.

This whole blogger vs. journalist thing has been going on for a while and smarter folks than I have written about it. I have to say the Real Journalists come across a little shrill on the subject. There are thousands (millions?) of blogs out there and very few rise to the level of anything that might be called “journalism.” But the same might be said about what passes for news on a lot of radio stations. So let’s not be too quick to slam the temple doors. We might miss something good.

Dave Winer on blogging

“Weblog software is going to be like mail servers. Lots of ways to deploy, every niche filled. For the masses, services like Yahoo, MSN and AOL. Blogging servers for corporations, inside and outside of the firewall. For schools, for the military, specialized systems for lawyers, librarians, professors, reporters, magazines, daily newspapers. The next President will have a blog. Writing for the Web, the prevailing form of publishing in the early 21st Century, will come in many sizes and shapes, flavors and styles. It won’t be one-size-fits-all. Open formats and protocols will make this possible.”

— Dave Winer on blogging