One in five say web ads most effective

More than one in five U. S. adults, or 22 percent, say the Internet is the most effective way to grab their attention about a product or service, according to a report released this week by Burst Media. The report, based on a March survey of 3,700 adult Web users, also found that magazines, newspapers and radio lagged behind both the Internet and TV, with 12 percent, 10 percent, and 6 percent, respectively. [Online Media Daily]

I guess I’m more disturbed by radio’s ranking than the overall validty of the research. The part I have no trouble buying is 57 percent of respondents saying that the Net is where they turn first to research products they might purchase. Absolutely.

Now that I’m thinking about ads, here’s something I wish I had time to try: record all of the commercials on one of our local radio stations between say, 6am and 9am. Then just mash ’em up in a montage of 10-15 seconds per spot. Just to get a gestalt of the commercial messages. Maybe I’ll do an hour. Somebody remind me.

Working on our news moves

Scott Rosenberg recounts how he got the news that the next version of Windows will be delayed, and what that might mean for people in the news business:

As tech news goes today, so ultimately will go the rest of the news. It’s not the death of newspapers or pro journalism, but it’s further evidence that the pros face an extremely tough challenge: they’re rarely going to be first, so they’d damn well better be good. But it’s hard to hire enough good people to be good at everything; a newsroom has only so many seats, and the Web’s supply of amateur experts, anonymous insiders and random kibitzers with an occasional insight is limitless. The pros had better prepare to be outgunned.

This competition will force journalists to stop being lazy and to find and reconnect with what is unique about their work, now that so much of what they used to do is being done for free, and often well, by amateurs.

BatteredIf I had the time (and the nerve), it might be interesting to look at every story one of our networks did for the past 30 days. Put a check-mark beside every story that was “original”…that we didn’t get from an affiliate, a news releases, or from some other source.

The next question might be: Did we do this story any differently or better than the other news organizations that covered it? Like the man said, we’re rarely going to be first, so we damn well better be good. [via Scripting News]

Twelve Ways to Mark Up A Book

Post by Bert Webb (2006)

“Books are a fantastic way to gain knowledge. With books, one can learn new techniques, gain new skills, and learn from role models who have been to where one wants to be and can show the way. There are many different ways to read books and just as many ways to remember their salient points. One of the most effective ways to get the most out of a book is to mark it up. There is no standard way to mark up a text, but below are a few ways that students have found effective in marking up a textbook so that one can see the important points quickly, make it more memorable, and make it easy to pick up years later and re-acquaint oneself with the major concepts.”

What Not To Do

  • Don’t use a highlighter – Quality marking isn’t done with a fat-tipped highlighter.  You can’t write, which is an important part of marking the text, with a large marker.  Get yourself some fine point colored pens to do the job.
  • Don’t mark large volumes of text – You want important points to stand out.  Although we all know that everything can’t be important, we often highlight all of the text on the page.  You want to find the 20% of the text that is important (remember Pareto?) and mark that.
  • Don’t take the time to mark up items that you read on a daily basis – (e.g., magazines, newspapers), unimportant or irrelevant items.
  • Don’t mark the obvious – Don’t waste time marking up things that are already in your knowledge-base or skill set.  If you already know it, you don’t need to mark it.

What To Do

  • Mark the text with a pencil, pen, or, even better, colored fine-tipped pens – Remember, you are not highlighting, you are writing.
  • Know your preferences – Some of you have an aversion to mark directly in the text.  Books are precious things to many people and they want to protect them from damage and even the wear and tear of everyday use.  If this describes you, grab some Post-It brand notes and do your marking and writing on them.  This also gives you the advantage to move and reorganize them should you see fit.  As for me, I like to mark directly on the page.  I find that my books become more valuable to me when I add my contributions to the information that they contain.
  • Underline the topic sentence in a passage – Remember, each paragraph has one topic sentence.  The rest is supporting information and examples.  Identify the topic sentence to find it easier.
  • Use codes – Flag text with codes (e.g., Question marks to indicate disagreement, Exclamation marks to note agreement or to flag a strong statement, triangles to indicate a change in thinking, or a star for the topic sentence).
  • Write the passage topic in the margin as a reminder – Just a word or two.
  • Write questions in the margin – When you don’t understand something or when you don’t understand the author’s thought process on a particular topic, write the question in the margin as a reminder to settle the question.
  • Circle new and unfamiliar words – Look them up as soon as possible.
    Add your or other author’s perspectives in the margins – Other authors have surely written on the same subject.  What do they say?  Do they agree with this author?  If not, what do they say.  Add these ideas in the margins.
  • Add cross-reference notes to other works on the same topic – Use the author’s name and a shortened version of the other book’s title.
  • Add structure to a narrative text – Use 1, 2, 3, 4…or an outline format I. A. B. C. 1, 2, 3, a, b, c…to add a structure that you understand.
  • Draw arrows to related ideas – Or unrelated ideas…
  • Summarize – Add your own summary after the last paragraph.  That simple exercise will crystalize your thinking on the topic.  If you can’t write it, you don’t understand it.

Extras

Post-It Brand Notes are great ways to also mark locations within books, much like bookmarks do.  With Post-It Brand Notes, however, you can mark on them so you can see where you are turning before you start flipping through the pages.  One can also use colored paper clips to identify pages or chapters that are important.

Conclusion

The idea is to enter, by way of your markings, into a conversation with the author so that his knowledge is added to yours so that a synthesis occurs and you gain a new understanding.

A new — or new looking — book is a treasure.  In my experience, however, I have found that a well-marked book, becomes more like a treasured friend — one that you enjoy seeing again and again.  It becomes much more enjoyable than a sterile copy that comes straight from the bookstore.  Don’t be afraid to mark up the books that you love.

The Multimedia Reporter

The News-Press in Florida has dedicated two reporters called mobile journalists, or mojos who are equipped with digital cameras, MP3 recorders and wireless laptops. Their job is to find hyper-local stories that don’t get into the newspaper and to train members of the community to file directly to the Web site. [Blogspotting]

Does that sound like a fun job, or what? I wonder what kind of stories we might get if we accepted audio reports from people throughout the states we serve? (That sound you heard was the people in our newsrooms, screaming.) I can’t beleive someone isn’t already doing this. Think Flickr but “news” audio instead of images. Upload MP3 files to a big database, tagging each one (politics, St. Louis, sports, etc). Sure, you’d get a lot of crap but people would sort that out with some kind of “trust” rating system. The better stuff would float to the top…the crap would sink to the bottom.

As a statewide radio network, we sometimes struggle to get news from areas where we have no affiliate. Would it make sense for us to be recruiting and training “citizen reporters?” We have about 60 radio station affiliates in each of the states we serve. And not all of them have full-time reporters. What if we had digital stringers in 600 cities and towns throughout the state? What if we weren’t limited to 4 minute newscasts and 10 second sound bites?

Local radio stations could building this kind of news gathering effort. I remember when newspapers featured “community highlight” columns written by people in the small towns they served. It’s probably still being done.

Okay. I’m tired of thinking about this.

Five hours a week listening to radio

“Online users spend as much time surfing the web as they do watching TV, and they spend far more time at it than they spend with other media, says a new study from Jupiter Research. The report was based on a survey of just under 3,000 regular online users, defined as people who go online at least once a month from home, work or school. It found that on average online users are now spending about 14 hours a week surfing the internet, which is equal to the amount of time that they spend watching TV. By comparison, on average each week they spend one hour reading magazines, two hours perusing newspapers and five hours tuning into the radio. In fact, they spend more time online than they do with all those other media combined.” [Heidi Dawley, Media Life]

Sounds like 30 minutes of radio listening (on average) on the way to and from work each weekday. Compared to a couple of hours online every day.

Podcasts, blogs and Dave Barry

According to a piece by C. W. Nevius on SFGate.com, Dave Barry has left the newspaper business. A little more than a year ago, Barry announced that he was taking a sabbatical from his column, and has now decided to make the break permanent. The reason, he stresses, was not that he had a lack of faith in the industry, but that he was ready to move on. Still, he has grave doubts about the future of newspapers.

And the story talks about Barry’s blog and his interest in podcasting. Is this a very funny rat, leaving a sinking ship? I never read Barry’s column in a newspaper but hit his blog frequently. Somehow this seems…significant. [Thanks, David]

The difference between TV stations and newspapers

Terry Heaton on the Washington Post’s matter-of-fact streaming of the Alito confirmation hearing: “There is now officially no difference — online at least — between TV stations (and networks) and newspapers.” Is this equally true for radio stations and networks? If so, what might that mean?

Let’s say, for example, that a local newspaper in Anytown, Iowa, covers the very same news events as the local radio station. (Just for fun, let’s say they cover more events because they have more news people.) And they stick a little MP3 recorder in front of the newsmaker and immediately post a couple of paragraphs –including the sound file– to the newspaper website. Along with an image.

The remaining ‘defining difference’ between the newspaper and the local radio station is the method of delivering that news ‘content’ to the good people of Anytown (and the world). It’s still easier to turn on the radio and listen to the story (assuming I happened to tune in at the right moment) than to get in front of a computer to look/listen. Unless the ‘computer’ happens to be my Treo 700 mobile phone.

Thinking about all of this made me wonder about the definition of “radio station”: n: station for the production and transmission of radio broadcasts.

That’s just not gonna work anymore. We need a better definition, fast. I have not worked at a radio station for almost 22 years so I’m not qualified to come up with one. But it can no longer be about hardware (transmitters and towers). It has to be about people.

I think I’d be looking for smart, interesting (sometimes funny) people who live, work and play in the community your station serves; good writers; informed, well-read people who know how to do an interesting interview; people who know how to record/edit good, quality audio (video?).

If you stopped recruiting and hiring those people because it was no longer “cost-effective,” I suggest you find some, quick-like-a-bunny. But will they want to come work at the radio station if they can better use their talents and creativity on the local “newsaper” website?

Randy and Warren (and maybe Nate) are a lot closer to the world of terrestrial radio than I, so maybe they can help me answer a question I’ve been wondering about lately. How hard/easy is it in 2006 to find and recruit people to work at the local radio station? Where do the prospective hires come from? What are they looking for? What kind of skills do they have? Just click the comments link below.

Unbundled Media

“The natural ability of the Internet to distribute unbundled media is disrupting broadcasting’s basic business, and that will accelerate in 2006.” (The Unbundled Awakening by Terry Heaton)

BundleAfter reading this excellent piece, I can’t get the idea of “unbundled media” out of my head. Like all broadcast media, radio stations offer a bundle of content/programming. Music, weather, sports, news, etc. We bundle it all together in something we call a format and deliver it to the audience (in a very linear manner).

I remember getting calls from frustrated listeners demanding to know when I was going to give the school closing report (I had just given it 2 minutes earlier but they had missed it.) They couldn’t get it when they wanted it because it had to be bundled up with other content/programming.

For the past 20+ years I have worked for a company that supplies content/programming to radio stations and for most of that time, a big part of my job was to insure that our “stuff” made it into the bundle.

And now the unbundling has begun. iTunes has just about any song I might want to hear. Weather.com has my forecast. Cancellations.com (or my school’s website) has the cancellations. Same for school lunch menus.

And RSS means I won’t even have to go searching for all this. It will come to me. Wherever I am.

It seems pretty clear that most people don’t want their media bundled. They like to choose. A bit of a sticky wicket for businesses dependent on being part of the bundle. Is the value shifting from being able to bundle (TV and radio stations, newspapers, magazines, etc)… to creating the content that was once part of that bundle?

I thought movie ads were just for karate studios

Story on the Broadcasting & Cable website about ad buyers shifting to new media:

“Advertisers are shifting as much as 20% of their media dollars away from traditional media—TV, magazines and newspapers—and moving them to emerging categories, such as the Internet or movie theater ads.”

Hello? Did you forget radio? Are we not part of traditional media? Or are we not affected by this? (I’m looking for the pony.) And please tell me advertisers are not really taking money out of radio to buy movie theater ads. I refuse to believe that.

Is the advertising pie big enough?

I’ve wondered about this but not as thoughtfully as Ben Compaine, who posts on the Rebuilding Media blog:

Can the media survive on advertising? Lots of folks are counting on it. Broadcasters have always had this single revenue stream. Daily newspapers get about 80% of revenue from advertising and the hot print properties, such as the give-away Metro dailies, depend about 100% on advertising. Now much of the Web is counting on advertising: Google, Yahoo! and increasingly AOL to name just a few of the biggies.

Either the pie gets bigger or somebody gets a smaller slice.