Trends in Consumers’ Time Spent with Media

eMarketer has done some meta-analysis of data from dozens of research firms using a variety of methodologies. The result is a series of estimates of how much time consumers spend with all major media, regardless of multitasking or simultaneous usage, from 2008 to 2010. A few excerpts relating to radio:

The average time spent with all major media combined increased from about 10.6 hours in 2008 to 11 hours in 2010. TV and video (not including online video) captured the lion’s share of all media time, about 40% each year. The internet’s share of media time increased over the same period, from 21.5% to 23.5%, as did mobile’s share, from 5% to 7.5%. The share of time spent with magazines and newspapers fluctuated between 8.5% and 11.5%, while radio and all other media—video games, moves in theaters, outdoor media—declined.

Mobile devices received an average of 50 minutes’ worth of attention every day—the same amount of time allotted to newspapers and magazines combined.

While TV, print and radio will slowly lose ground to digital media. Those trends have been most apparent with print media in recent years, but are now beginning to show up in TV and radio usage as well.

Average time spent listening to the radio each day is 96 min. That still strikes me as a very respectable amount of time. The trend, however, is going the wrong way. What are radio operators doing to reverse it. What can they do to reverse it?

Google Goggles

While browsing Barnes & Noble today, I spotted a book written by Nicole Richie. (Nichole Richie writes books?)

I decided this would be a good test for Google Goggles so I snapped a photo of the cover and within seconds had all the info, including links to stories about the book. And, yes, I could have ordered on the spot.

This is still “white-man-make-fire-from-stick” magic for me but I’ll get over that quickly.

Walk in the woods

Our house sets in one corner of a 3 acre lot covered by a lot of scraggly pine trees and rocks. But we really like it. Today I broke my “stay on the concrete” rule and took a walk.

I walked farther than the sat view suggests, but you get a sense of the terrain. I could still hear cars off to the south and a train whistle down by the river to the north. But those were distant sounds and it was mostly quiet. I was so still for a bit that a squirrel did cartoon double-take (“WTF! You’re not supposed to be here!)

I took a few pix but they didn’t capture the feeling. I know that hunters get this natural high when they go out to shoot something but it’s a new experience for me. I’ll do this again until it gets too cold, and it might be nice in the spring.

My take-away was how fortunate we are to “have” even a little piece of the planet we can pretend is our own. No ATV assholes or snow mobiles. Just some trees and squirrels and me.

Covering election returns

Election night was a big night for radio station news departments. Or, they were back in the 70’s in the little town where I worked.

The candidates would crowd into the county clerk’s office and watch as the votes were written on a big chalk board. The radio station news guy would setup a small transmitter and send back updates that were broadcast live. You were either there… listened to us… or heard the results the next morning at the local coffee shop.

When I started working with The Missourinet (a statewide radio network) in the mid-80’s, it wasn’t that different. One of our reporters would set up at the Secretary of State’s office with a dedicated land-line (before cell phones). Maybe they used one of the state’s phones, I don’t recall. But the reporter would phone in regular updates to the network newsroom where they’d go out to affiliate stations around the state.

Sometime in the 90’s technology improved to the point where we could Telnet into the the state computers (via very slow modem’s) and access the numbers directly. And then report them over the network.

Fast forward to the Web. No more Telnet but those early websites were very glitchy. And slow. But they got better every election. It was a wonderful thing. Anyone with internet access could see the returns as they were tabulated. But it was still easier for radio stations (and their listeners) to take our reports than produce their own.

Last week one of our news directors stopped by my office to talk about what we would do online for the upcoming election. Missouri’s Senate race is the Main Event and we’ll have reporters at both candidates venue. They’ll do interviews and feed those back to the network where reporters will be working the Secretary of State’s website.

One the other end of the information pipe, people will still be listening to the radio and watching TV but I expect Twitter and Facbook to be where many get their first information. (Does the Secretary of State have a Twitter feed?). And most of it will be mobile.

Eventually we’ll all vote electronically, without standing in line. And we’ll see the results in near real time.

Will this elections more susceptible to fraud? Girl, please! Is the TSA making flying safer?

This is why I blog

In March of of 2009 I posted an idea for an iPhone app for people who suffer from Alzheimer’s Disease. It continues to get comments, the most recent from a researcher in Australia New Zealand:

“I like your ideas! I am leading a small team of researchers that are in the process of examining uses of mobile computing technology in neurorehabilitation, including developing custom software for the iPhone. Our initial work is in traumatic brain injury, but it is likely that much of the work would be applicable to people with dementia, including Alzheimer’s Disease. That’s an area I’ve worked in previously, so will certainly be interested to extend the research into that area in the future as well. Thought you might be interested to know a little of what we’re up to.”

It would be fun to know that one of my ideas made it into an app that helped those dealing with this disease. If you or someone you know are using smart phones to “compensate for cognitive difficulties,” get in touch with Dr. Babbage.

Assuming Dr. Babbage found my post via a Google, I searched “Alzheimer’s Disease iPhone App” and it was number one result of 424,000. Twitter, Facebook, etc are all fun and/or useful but blogging is the only way I know to reach so many different people.

Phone calls from Gmail

The new service puts Google in competition with Skype (and all the other telcom providers). Gmail has offered voice and video chat for two years, but both parties must be at their computers.

I made a couple of calls tonight and the quality was pretty damned good. Will I call someone from my laptop instead of just picking up the mobile? Probably not when away from my desk, but I can imagine using my MacBook as a speed-dialing speaker phone. And my brother and I have been calling (laptop-to-laptop) back and forth from Indonesia for a couple of years. Sounds like he’s in the next room.

Calls to numbers in the United States and Canada will be free at least through the end of the year. International calls range from 2 cents a minute to many countries.

And if you need to reach me, my Google phone number is 573.200.6776

War by Sebastian Junger

Sebastian Junger was recently a guest on The Daily Show but you really don’t get much of a feel for a book (or the author) from those segments. Not sure why I picked up War but it’s hard to put down.

The war in Afghanistan seems very… abstract to me. I know it’s going on and people are dying (although we see almost no images of that) but it doesn’t seem real. Junger’s book (and the documentary, I assume) makes it seem very real.

I can’t tell if Junger has any views about whether the war is right or wrong or if that’s even a relevant question from the perspective the people fighting it. But his account makes it difficult to imagine anything like “winning.”

“The fact that networks of highly mobile amateurs can confound –even defeat– a professional army is the only thing that has prevented empires from completely determining the course of history. You can’t predict the outcome of a war simply by looking at the numbers.” – page 83

“The moral basis of the war doesn’t seem to interest soldiers much, and its long-term success or failure has a relevance of almost zero. Soldiers worry about those things about as much as farmhands worry about the global economy, which is to say, they recognize stupidity when it’s right in front of them but they generally leave the big picture to others.” – page 25

“…at one mile out (an) aircraft carrier is the size of a pencil eraser held at arm’s length. The plane covers that distance in thirty-six seconds and must land on a section of flight deck measuring seven yards wide and forty-five yards long.” – page 34

“…he joined the Army because he was tired of partying and living at this mother’s house, and now he’s behind sandbags on a hilltop in Afghanistan getting absolutely rocked.” – page 67

“Once while leaning against some sandbags I was surprised to feel some dirt fly in my face. It didn’t make any sense until I heard the gunshots a second later. How close was that round? Six inches? A foot?” – page 71

“It certainly isn’t beautiful up there, but the fact that it might be the last place you’ll ever see does give it a kind of glow.” – page 71

“The problem with fear, though, is that it isn’t any one thing. Fear has a whole taxonomy — anxiety, dread, panic, foreboding — and you could be braced for one form and completely fall apart facing another.” – page 73

“If I had any illusions about personal courage, they dissolved in the days or hours before something big, dread accumulating in my blood like some kind of toxin until I felt too apathetic to even tie my boots properly.” – page 74

“There are different kinds of strength, and containing fear may be the most profound, the one without which armies couldn’t function and wars couldn’t be fought (God forbid).” – page 74

“…an enormous amount of war-fighting simply consists of carrying heavy loads uphill.” – page 75

“If you’re not prepared to walk for someone you’re certainly not prepared to die for them, and that goes to the heart of whether you should even be in the platoon.” – page 77

“(He) had some kind of crazy redneck strength that was more like hydraulics than musculature.” – page 75

“The fact that networks of highly mobile amateurs can confound –even defeat– a professional army is the only thing that has prevented empires from completely determining the course of history. You can’t predict the outcome of a war simply by looking at the numbers.” – page 83

A “Vietnam moment” was one in which you weren’t so much getting misled as getting asked to participate in a kind of collective wishful thinking.” – page 132

“…much of modern military tactics is geared toward maneuvering the enemy into a position where they can essentially be massacred from safety. It sounds dishonorable only if you imagine that modern war is about honor; it’s not. It’s about winning, which means killing the enemy on the most unequal terms possible. Anything less simply results in the loss of more of your own men.” – page 140

“The enemy now had a weapon that unnerved the Americans more than small-arms fire ever could: random luck. Every time you drove down the road you were engaged in a twisted existential exercise where each moment was the only proof you’d ever have that you hadn’t been blown up the moment before.” – page 142

“War is a lot of things and it’s useless to pretend exciting isn’t one of them. It’s insanely exciting. The machinery of war and the sound it makes and the urgency of its use and the consequences of almost everything about it are the most exciting things anyone engaged in war will ever know.”

“War is supposed to feel bad because undeniably bad things happen in it, but for a nineteen-year-old at the working end of a .50 cal during a firefight that everyone comes out of okay, war is life multiplied by some number that no one has ever heard of.” – page 144

“The moral basis of the war doesn’t seem to interest soldiers much, and its long-term success or failure has a relevance of almost zero. Soldiers worry about those things about as much as farmhands worry about the global economy, which is to say, they recognize stupidity when it’s right in front of them but they generally leave the big picture to others.” – page 25

“…at one mile out (an) aircraft carrier is the size of a pencil eraser held at arm’s length. The plane covers that distance in thirty-six seconds and must land on a section of flight deck measuring seven yards wide and forty-five yards long.” – page 34

“…he joined the Army because he was tired of partying and living at this mother’s house, and now he’s behind sandbags on a hilltop in Afghanistan getting absolutely rocked.” – page 67

“Once while leaning against some sandbags I was surprised to feel some dirt fly in my face. It didn’t make any sense until I heard the gunshots a second later. How close was that round? Six inches? A foot?” – page 71

“It certainly isn’t beautiful up there, but the fact that it might be the last place you’ll ever see does give it a kind of glow.” – page 71

“The problem with fear, though, is that it isn’t any one thing. Fear has a whole taxonomy — anxiety, dread, panic, foreboding — and you could be braced for one form and completely fall apart facing another.” – page 73

“If I had any illusions about personal courage, they dissolved in the days or hours before something big, dread accumulating in my blood like some kind of toxin until I felt too apathetic to even tie my boots properly.” – page 74

“There are different kinds of strength, and containing fear may be the most profound, the one without which armies couldn’t function and wars couldn’t be fought (God forbid).” – page 74

“…an enormous amount of war-fighting simply consists of carrying heavy loads uphill.” – page 75

“If you’re not prepared to walk for someone you’re certainly not prepared to die for them, and that goes to the heart of whether you should even be in the platoon.” – page 77

“(He) had some kind of crazy redneck strength that was more like hydraulics than musculature.” – page 75

“The fact that networks of highly mobile amateurs can confound –even defeat– a professional army is the only thing that has prevented empires from completely determining the course of history. You can’t predict the outcome of a war simply by looking at the numbers.” – page 83

A “Vietnam moment” was one in which you weren’t so much getting misled as getting asked to participate in a kind of collective wishful thinking.” – page 132

“…much of modern military tactics is geared toward maneuvering the enemy into a position where they can essentially be massacred from safety. It sounds dishonorable only if you imagine that modern war is about honor; it’s not. It’s about winning, which means killing the enemy on the most unequal terms possible. Anything less simply results in the loss of more of your own men.” – page 140

“The enemy now had a weapon that unnerved the Americans more than small-arms fire ever could: random luck. Every time you drove down the road you were engaged in a twisted existential exercise where each moment was the only proof you’d ever have that you hadn’t been blown up the moment before.” – page 142

“War is a lot of things and it’s useless to pretend exciting isn’t one of them. It’s insanely exciting. The machinery of war and the sound it makes and the urgency of its use and the consequences of almost everything about it are the most exciting things anyone engaged in war will ever know.”

“War is supposed to feel bad because undeniably bad things happen in it, but for a nineteen-year-old at the working end of a .50 cal during a firefight that everyone comes out of okay, war is life multiplied by some number that no one has ever heard of.” – page 144

Cognitive Surplus

From Amazon: “For decades, technology encouraged people to squander their time and intellect as passive consumers. Today, tech has finally caught up with human potential. In Cognitive Surplus, Internet guru Clay Shirky forecasts the thrilling changes we will all enjoy as new digital technology puts our untapped resources of talent and goodwill to use at last.”

A few of my highlighted excerpts from Cognitive Surplus by Clay Shirky (more after the jump).

“The postwar trends of emptying rural populations, urban growth, and increased suburban density, accompanied by rising educational attainment across almost all demographic groups, have marked a huge increase in the number of people paid to think or talk, rather than to produce or transport objects.” – page 4

“Someone born in 1960 has watched something like fifty thousand hours of TV already, and many watch another thirty thousand hours before she dies.” – page 6

“…in the whole of the developed world, the three most common activities are now work, sleep, and watching TV.” – page 6

“Americans watch roughly two hundred billion hours of TV every year. … We spend roughly a hundred million hours every weekend just watching commercials.” – page 10

“As long as the assumed purpose of media is to allow ordinary people to consume professionally created material, the proliferation of amateur-created stuff will seem incomprehensible.” – page 19

“Imagine that everything says 99 percent the same, that people continue to consume 99 percent of the television they used to, but 1 percent of that time gets carved out for producing and sharing. The connected population still watches well over a trillion hours of TV a year; 1 percent of that time is mor than one hundred Wikipedias’ worth of participation per year.” – page 23

“In 2010 the global internet-connected population will cross two billion people, and mobile hone accounts already number over three billion. Since there are something like 4.5 billion adults worldwide (roughly 30 percent of the global population is under fifteen), we live, for the first time in history, in a world where being part of a globally interconnected group is the normal case for most citizens.” – page 23

Continue reading

The Facebook Effect

The sub-title of David Kirkpatrick’s book is, “The Inside Story of the Company That Is Connecting the World.” I like the idea of connecting the world and I’m finding Kirkpatrick’s book a real page-turner. While I can’t seem to fit Facebook into my online life, I want to understand it’s brief history while watching it being made.

UPDATE: I’ve finished the book and rank it among the most interesting I have read this year. Or, in a long time. David Kirkpatrick had me on the edge of my seat from cover to cover. After the jump are some excerpts that got some highlighter.


The Facebook Effect happens when the service puts people in touch with each other, often unexpectedly, about a common experience, interest, problem or cause.” pg 7

As Facebook grows and grows past 500 million members,one has to ask if there may not be a macro version of the Facebook Effect.Could it become a factor in helping bring together a world filled with political and religious strife and in the middle of environmental and economic breakdown? A communications system that includes people of all countries, all races, all religions, could not be a bad thing, could it? pg 9

“The most important investment theme for the first half of the twenty-first center will be the question of how globalization happens. If globalization doesn’t happen, then there is no future for the world. The way it doesn’t happen is that you have escalating conflicts and wars, and given where technology is today, it blows up the world. There’s no way to invest in a world where globalization fails.” — Peter Thiel pg 9

Were the growth rates of both Facebook and the Internet to remain steady, by 2013 every single person online worldwide would be on Facebook.  pg16

“I think what we’re doing is more interesting than what anyone else is doing, and that this is just a cool thing to be doing. I don’t spend my time thinking about (how to exit).” — Mark Zuckerberg  pg 139

“The days of you having a different image for your work friends or co-workers and for the other people you know are probably coming to an end and pretty quickly.” — MZ  pg 199

Facebook is founded on a radical social premise — that an inevitable enveloping transparency will overtake modern life.  For better or worse, Facebook is causing a mass resetting of the boundaries of personal intimacy.  pg 200

Facebook now sits squarely at the center of a fundamental realignment of capitalism. Marketing cannot be about companies shoving advertising in people’s faces, not because it’s wrong but because it doesn’t work anymore.”  pg 263

In seventeen countries around the world, more than 30 percent of all citizens — not Internet users but citizens  — are on Facebook. — Facebook Global Monitor  pg 275

Imagine you’re at a football game and your mobile device shows you which of your friends are also in the stadium — perhaps even where they’re sitting. Maybe it could tell you who in your section of the stands has attended exactly the same games as you in the past. Or who is a fan of the same teams as you. This may seem cool to many users. To others it may feel Orwellian.  pg 316

Facebook might even begin to function as a sort of auxiliary memory. As you walk down a street you could query your profile to learn when you were last there, and with whom. Or a location-aware mobile device could alert you to the proximity of people you’ve interacted with on Facebook, and remind you how.  pg 317

(Mark Zuckerberg) wants to rule not only Facebook, but in some sense the evolving communications infrastructure of the planet. pg 31

The closer Facebook gets to achieving its vision of providing a universal identity system for everyone on the Internet, the more likely it is to attract government attention. Facebook could have more data about you that governments do. pg 328

“Facebook Connect is basically your passport — your online passport. The government issues passports. Now you have somebody else worldwide who is issuing passports for people. That is competitive, there’s no doubt about it. But who says issuing passports is government’s job? This will be global citizenship.” — Yuri Milner, Russian FB investor pg 328

The average age of (Facebook’s) 1,400 employees is thirty-one. pg 331

Facebook is changing our notion of community, both at the neighborhood level and the planetary one. It may help us to move back toward a kind of intimacy that the ever-quickening pace of modern life has drawn away from. pg 332

“Rapidly, we approach the final phase of the extensions of man — the technological simulation of consciousness, when the creative process of knowing will be collectively and corporately extended to the whole of society.” — Marshall McLuhan, Understanding Media: The Extensions of Man (1964) pg 332

Facebook aims to assemble a directory of the entire human race, or at least those parts of it that are connected to the Internet. pg 333