Tag Archives: Mark Ramsey

Ten in a row!

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Mark Ramsey shares some thoughts on a story in the Sunday Times of London about the growing number of Brits tuning in to personalized Internet “radio” every week (and tuning out traditional radio).

Sunday Times: “Personalised broadcasts of the future will probably have either advertising or a price tag attached, just as they do today. But once your radio knows exactly what you want to hear, the idea of a human DJ – however cheeky his banter – might start to sound a little dated.”

Ramsey: “Over the long haul I fully expect the influence of music-oriented radio to diminish. Because music, my friends, is a commodity. Not only can anyone string together a playlist, but nobody can string together my favorite playlist better than I can.”

“What it all adds up to is the gradual near-obsolescence of music radio, not in a blink, but by a slow and persistent siphoning of audience and attention and interest and advertisers. This process will take years to happen.”

I read a lot of stories like this but very few on the impact of Internet “stations” on non-music formats. Are news-talk formats feeling any effect from the web? My radio pals can feel free to post an anonymous comment.

Why I don’t listen to talk radio

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Mark Ramsey observes that broadcasters have given listeners the talk radio they want… but do a crappy job of giving them the non-music radio they might want:

“Wandering amidst the posters at NAB promoting radio’s prime Talk properties, it’s hard not to be struck by the fact that these talents are overwhelmingly Male, late-middle-aged, conservative, politically-charged white guys in suits. Sure, there are the exceptions, but for every Dave Ramsey there are a dozen Michael Savages.”

Ramsey goes on to point out that younger folk are not listening to these guys. You think?

Newspapers doing radio (and TV)

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I just listened an interview that Mark Ramsey did with a couple of guys from the San Diego Union-Tribune (runs 17 min). Twenty minutes ago I’d have described Ron James and Marc Balanky as newspapers guys. Now, I’ll call them media guys.

And they’re gearing up to do what we used to call radio (and, eventually, TV). A couple of things they said jumped out at me:

"We have a newsroom that works 24 hours a day" and "…we have more than 300 reporters."

I flashed on all the empty or near-empty radio newsrooms out there. These guys are serious as a heart attack and I’d be damned worried if I were "just" a radio station in that market. On the other hand, if you aren’t already well down the road to being more than just a radio station, don’t sweat it. Squeeze what you can from old Bossie and remember the good times.

Mark Ramsey: “You’re not in the ‘radio’ business anymore

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Mr. Ramsey says the advertising industry is about to redefine radio’s “category.” According to a report by MediaVest, radio is now “audio”:

“In a new report being circulated to clients, MediaVest has adopted the position that terrestrial broadcast radio should no longer be looked at as a discrete medium in communications plans, but as part of a greater array of audio media–including satellite, online, mobile and a variety of personal media device technologies, such as iPods, other MP3 players, and even television, which increasingly is being used as an audio-only medium.”

“…radio should no longer be looked at as a discrete medium, but as part of a greater array of audio media.”

Ouch.

I agree with Mr. Ramsey that a) this has been coming for a bit and b) it is an important shift that too many “broadcasters” still don’t get. I encourage you to read the full post.

Should we call it iHD?

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“Apple moved more iPhones in three days than the radio industry has moved HD Radios in three years. Now, strictly speaking it’s not fair to compare a tech phenomenon to the many that are not. Then again, very few tech gadgets have hundreds of millions of dollars of complimentary on-air support and the power of the radio industry behind them.

The consumer is speaking volumes with numbers like these. Are you listening to what he’s telling you? Sure, HD Radio chips will be tiny and efficient enough to slip into mp3 players and mobile phones by 2008. But has anyone asked whether or not consumers will want them there?”

– Mark Ramsey

How important is local news on the radio?

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Mark Ramsey says (Hear 2.0) his research repeatedly shows that once you get beyond traffic and local sports headlines and weather, "local news" per se is one of the things (radio) listeners – even information listeners – want least.   

And that’s fundamentally because information fans tend to be interested in one of two things: What fascinates or entertains them and what impacts them personally. And neither of these things are explicitly "local."

Is this true? Hmm. I’ve lived in Jefferson City for more than 20 years and I don’t know the name of the mayor and have very little interest in what’s going on "locally." Until, of course, something doesn’t work.

I listen to our state news reports on our local affiliate but can’t remember the last time I listened to the "local" newscast. But I’ve always suspected –and hoped– I was the exception.

“Child-safe and Disney-friendly”

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“the future of any audio entertainment that is financed by advertisers is a future where the content is child-safe and Disney-friendly – a future specifically monitored by agents with agendas to ensure that the inoffensive, the harmless, and the docile float to the top of what’s “acceptable.” – Mark Ramsey (Hear 2.0)

Which only means that we’ll have to pay for the good stuff.

Your website: “an entirely separate radio station”

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“The best examples of websites for radio stations are generally not on radio stations. The trap in our industry is the budget. Too many stations have volunteer webmasters if they have any at all. Your web effort will soon be as important as on-air programming effort. In fact, I would suggest you picture your website as an entirely separate radio station and budget accordingly. I can easily – easily – foresee your website attracting a larger audience than your radio station.”

— Mark Ramsey on radio station websites