Tag Archives: macbook

MacBook product placement in top TV shows

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Ichattv_2In the season premier of The Office, Pam heads off to art school with what appears to be a new MacBook. Back in Scranton, Jim has a MacBook Pro so the two love birds can chat. Of course, Michael has to get in on the fun (“Put me down, Michael. Take me back to Jim.”)

Pretty good product placement. But no better than what we saw in the season premier of HBO’s Entourage (I would have sworn I posted on this but can’t find it), when Johnny Drama carried on an LA/Paris relationship via his MacBook Pro.

I’m sure PC users assume this is just Hollywood horse shit but it really is that easy to video chat on the Mac.

We’re not talking about a bottle of Budweiser on the kitchen table. In both instances, the Mac’s were written prominently into the story line. Would love to know how much Apple paid for these two placements? [via Cult of Mac]

Dropbox: easy way to share and store files online

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Picture_1Mac users are familiar with .Mac, now called MobileMe. It’s online storage you can use to move files from one computer to another. It’s worked fine for me and I’ve used it to shuffle files between work, home and the MacBook.

But Dropbox does this trick better. It seems faster than .Mac. I can move a file from my iMac to my MacBook (2 feet away) faster with Dropbox than my little thumb drive. I also find it easier to share files in my “Public” folder. (Our Help Desk folks tell me FTP is a real bitch on Vista.)

I’ll keep paying for my .Mac account (for now) but I’m using Dropbox. Check it out.

Update: Sorry for bad link. Fixed. Thanks, Andy, for reporting error.

American Photobooth

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Boing Boing is truly "A Directory of Wonderful Things." Like American Photobooth, a new illustrated history of photobooths by photographer Nakki Goranin.

"Goranin doesn’t much care for the mall’s machine, which is digital—the print quality is not what it used to be. But, she says, there are only about 250 authentic chemical booths left in the United States…

Before the photobooth first appeared, in the 1920s, most portraits were made in studios. The new, inexpensive process made photography accessible to everyone. "For 25 cents people could go and get some memory of who they were, of a special occasion, of a first date, an anniversary, a graduation," Goranin says. "For many people, those were the only photos of themselves that they had."

Because there is no photographer to intimidate, photobooth subjects tend to be much less self-conscious. The result—a young boy embracing his mother or teenagers sneaking a first kiss—is often exceptionally intimate. "It’s like a theater that’s just you and the lens," Goranin says. "And you can be anyone you want to be."

Barbbooth
I have lots of photos of my sweety and a particular fondness for these, taken in one of the pre-digital booths. She really doesn’t seem very self-conscious in these.

Many of my acquaintances are very good photographers. They have expensive equipment and take it seriously. I am way down on the other end of the spectrum. I take a lot of photos and don’t worry too much about the quality. I throw ’em up on flickr (and into iPhoto) and move on. Like high school typing class, I’ve opted for speed over accuracy. So the old photobooth appeals to me on that level.

PS: I could not guess the hours I have spent scanning photograph during the past ten years. Every so often I burn a CD and take it to the safe deposit box. Other than our pups and Barb, I can’t think of anything I value more. And I must add that the Mac –and iPhoto in particular– has made it possible to manage all my digital images. I keep about 1,700 on this MacBook and can find an image with a minimum of effort.

PPS: Speaking of photobooths… I’m told one of the most popular applications on the Mac is Photo Booth, loosely based on the original.

A fun zealot with a beehive and sexy shoes

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Regular readers are familiar with my sputtering attempts at screenplays here. Never can come up with the third act. But Maureen Dowd can and does. Vice in Go-Go Boots, starring Sarah Palin.

“This chick flick, naturally, features a wild stroke of fate, when the two-year governor of an oversized igloo becomes commander in chief after the president-elect chokes on a pretzel on day one.

The movie ends with the former beauty queen shaking out her pinned-up hair, taking off her glasses, slipping on ruby red peep-toe platform heels that reveal a pink French-style pedicure, and facing down Vladimir Putin in an island in the Bering Strait. Putting away her breast pump, she points her rifle and informs him frostily that she has some expertise in Russia because it’s close to Alaska. “Back off, Commie dude,” she says. “I’m a much better shot than Cheney.”

Somewhere in the hills of Hollywood a starving scribe is clicking away on his MacBook. Look for a Labor Day release.

Web specs

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I stopped buying/reading newspapers a long time ago. But there are times –breakfast, for example– when it is inconvenient or impractical to open the MacBook. My solution has been to print articles I find online and take them with me.

KowonvideoglassesI’d really love to have a pair of reading “glasses” with some flash memory to which I could Blue Tooth these articles, including photos and video. I don’t see why that would be technically difficult and damned handy. This is close but likely to get my ass kicked at the local diner where I have breakfast. I’m thinking more along the lines of Clark Kent glasses.

No, I don’t need wifi access. That would be cool but would add a lot of cost. And, yes, I know there are all kinds of portable readers out there but I don’t want to tote around even a book size device.

What I haven’t tried is saving the text to my iPod. Not a great reading experience on the nano but it would work fine on the Touch. Hmmm. And if wifi was available… I suspect this wheel has already been invented.

What is it with the Apple logo on TV?

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Applelogo

"Sex and the City’s" Miranda, Cynthia Nixon, sat down with Jimmy Kimmel on Wednesday night to promote her blockbuster chick flick. Jimmy brought out his laptop partway through the interview for an online multiple choice quiz, which decides which of the four main SATC characters the taker is most like."

I started noticing this after I turned in to a Mac fanboy. What’s the big deal about masking the Apple logo? I guess they’d mask any recognizable brand logo. The difference is how distinctive the MacBook is. But maybe that’s true only of Mac fans. To everyone else, it’s just a laptop.

So here’s today’s assignment: Name another product that is equally recognizable (without seeing the brand logo). Begin.

PageCast: Short, sweet and real

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There are just so many things I like about The PageCast, I’m not sure where to begin. First, what is The PageCast.

It’s a 60 second video by Time Magazine’s Mark Halperin, previewing the three stories that he thinks you should be watching for today. You’ll find it on the top/right of The Page. Big whoop, right? Okay, here’s some of the things I like about this simple idea (and this particular PageCast):

  • It maximizes the reach of a popular, plugged-in political reporter.
  • It’s short. One minute. Easy to watch, easy to produce.
  • It’s real. Or at least it appears real. Today’s PageCast was recorded in what appears to be Mr. Halperin’s hotel room in South Dakota (prior to Tuesday’s primary). And he obviously just came from the gym or a run. (Note to TV and Hollywood directors: THIS is what real sweat looks like. Not the little spritz you put under your star’s arms and on his chest. Save this image for future reference). And Mark hasn’t shaved yet. The guy looks like we all do on a Sunday morning.
  • Zero production. If I had to guess, I’d say he recorded this with his Mac Book sitting on the hotel desk. Probably in one take. He emails the file to some web monkey who uploads to The Page and it’s done. No crew, no director, no editing.

The news directors of our radio networks would be great at this. And their listeners/readers/viewers would eat it up.

UPDATE: My buddy Kay reports that Mark Halperin records PageCast between 7-9 a.m. (usually), wherever he happens to be and in whatever he happens to be wearing. If he’s on the West Coast, he usually records them at night. He thinks of what he wants to say just before he begins recording (or in the shower or at the gym), on his MacBook Pro (edits with iMovie).

The idea was prompted by the desire to put video on The Page, while keeping it easy to produce and watch. Just as I suspected. Simple idea, well executed.

Pull!

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I went skeet shooting with Scott and Christi yesterday. Technically, I went “skeet-shooting-at,” since I didn’t actually hit one of the little clay targets (in the air). Scott placed a couple on the ground about 20 feet from the shooting area (“home intruder range”) and I sent them to the ER if not the morgue.

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I haven’t shot a gun in 40 years. Last time was during training for the Postal Inspection Service. We had to qualify with a sidearm (a very un-sexy .38 revolver back in those days) and got an hour or two of training with a 12 gauge riot gun.

I really enjoyed yesterday’s outing and quickly became the designated clay pigeon flinger. Used a little plastic launcher to sling tiny clay Frisbees into the air where Scott and Christie blew them to smithereens.

I was impressed by the skill exhibited by both Scott and Christie. She wielded a 12 gauge pump (is there anything hotter than a woman with a 12 gauge?) and he switched back and forth between a couple of shotguns.

In case you’re wondering… no, I’m not a hunter and don’t plan to be. I’ve never owned a gun. But in the unlikely event someone showed up in the middle of the night, uninvited, I’d like to greet them with something besides my MacBook in my hands. Scott recommends a side-by-side double-barrel 20 gauge.

I know. I’m as surprised as you are.

Someone please tie me to the mast

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I make and receive about three phone calls a week. All to and from Barb.

"Want me to bring you some Chinese?"

"Pick up some dog food. We’re out."

"Did you try to call me just now? (No) Huh."

So I don’t really need a cell phone. Let alone an iPhone. But boy are those buggers cool? All my pals have them and love them. Can’t imagine going back to whatever they had before.

And next month we’ll probably see the new and improved (3G) iPhone and the flames of my iPhone lust will be whipped as by Santa Ana winds.

When asked why I don’t have an iPhone, I mumble some variation of what you just read. But the real answer has more to do with my MacBook Pro. I always have it with me and have big chunks of my life recordable or accessible there.

Motorcycle

Think of the MacBook Pro as a sleek, high-performance racing car. And the iPhone as a sexy, top-of-the-line motorcycle (Candy Apple Red).

It would be fun to ride the motorcycle (zoom! zoom!) but that would mean leaving the MacBook Pro in the garage. What a waste. Why not take both along? I could, but that would be like towing the motorcycle behind the sports car on a trailer. Cumbersome (and silly).

I’d love to see some data on this. Do new iPhone users tote their laptops less often? Perhaps at the molecular level, we are laptoppers or iPhoners. I think I’m the former.

Live webcast from D.C.

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ZimmcastMy friend Chuck is in Washington D.C. at the National Association of Farm Broadcasters’ Washington Watch. A few days ago he was sitting with me in the Jefferson City Coffee Zone where I showed him how we had been playing with live video streaming with UStream.

As I write this, Chuck is streaming a news conference with the U. S. Secretary of Agriculture. No satellite truck. No cameraman. No sound man. Just Chuck and his MacBook Pro. I assume he’s recording and will post at AgWired.com.

Ag Secy is now praising “ag radio.” How many of the reporters in the room are recording his remarks to chop up and put in a report they’ll feed back to their stations for later broadcast? While Chuck is streaming live video.

Secy just said something about “you radio guys need 30 second sound bites and I can’t do that.” Uh, no Mr. Secretary, we’re live here at AgWired.com so you can go as long as you need. It’s not about sound bites anymore.

“The future is already here. It’s just not evenly distributed yet.” — William Gibson