Don’t hate me because I’m beautiful

While flipping through the latest edition (were there previous editions?) of Jefferson City Magazine, I came across this ad for KRCG TV. Actually, it’s only half of the ad. I think the facing page had some news guys or something. But Marketing Consultant Kristi Gratz was clearly out front.

marketing-consultant

I don’t know Ms. Gratz but assume she is a very good Marketing Consultant or she would no be so featured. But this ad does not conjure up reams of ratings data and CPM charts. Frankly, Ms. Gratz looks hot. I don’t think that was her –or KCRG’s– intent, it’s just the filthy old horn dog in me.

And if you imagined Jefferson City as some midwestern hayseed haven, take gander at the cover of Jefferson City Magazine. It would seem you can’t swing a dead cat without hitting a babe or a hunk (and the occasional horn dog).

This cover has given me a great idea. Coffee Zone: The Ones To Watch. I don’t have time to lay it out tonight, but watch this space or YanisCoffeeZone.com later this week.

If you’ll excuse me, I’ve got to call KCRG regarding some spots promoting smays.com.

“Oh, hello. May I speak with Ms. Gratz, please? Yes, I need some marketing.”

Mayor’s blog

Let’s say you’re the mayor of a medium sized town in the midwest and you’re excited about work getting started on a new federal courthouse project in your city. You send a little press release to the local radio and TV stations and the daily newspaper, hoping they might shoot some video or stills of the big cranes or have you on the morning show to talk about what this means for the community.

You might get a mention but not much more. Let’s face it, your new courthouse has limited interest. So you take your Flip video camera out to the site and put a couple of minutes on your blog. And you do this for anything you think the people in your town might care about. How long before your blog becomes a regular stop for those interested in local news? Cost? Virtually zero.

I helped my friend John get started blogging but he’s figuring out the video and YouTube thing. And in all fairness, the local media might have done stories on this. But I can understand if they didn’t. I made similar decisions back in the day. After all, there was only 24 hours of airtime. You had to go with what appealed to the largest number of people. Now you can appeal to literally everybody.

You could have a local government page; a local sports page; a local church news page; a local education page… you get the idea. Provide the hosting; tools and training and use your medium to promote them all.

This is happening all over the country and it will continue. Because people like John have news they want to share and there’s just no more friction.

School closings via text message

I did the sign-on shift for most of my time on the radio. And on days that it snowed (not that often in southeast Missouri), the phone would ring off the hook from parents (and students) asking about school closings. The superintendent would get out early to check the roads and then call the radio stations.

Even though we gave the closings every 5 minutes, the phone never stopped ringing. It was madness.

We got a little snow here in Jefferson City overnight and while Shawna was bringing me my oatmeal, she got a text message from the Jefferson City school system, alerting her there would be no school today.

The school uses texting to communicate a variety of things, even providing updates throughout the day.

I assume the local radio stations still get a call and many people rely heavily on the on-air reports. This is just one more instance of disintermediation. The people with the information (schools) communicating directly to the people who want/need the information (students/parents).

I’m guessing most folks don’t give their mobile numbers to just anybody. And how valuable is it to the schools to have the mobile number of every “customer?”

Do most radio stations have the mobile numbers of the listeners? I would hope so. And are they using those numbers to provide something as valuable as school closing information?

Tour of the old Missouri State Penitentiary

I spent a chilly two hours this morning touring the old Missouri State Penitentiary in Jefferson City. The prison was decommissioned in 2004, replaced by a new facility east of the city. I took a similar tour several years ago when the prison was still being used. Not sure which was more interesting. I was lucky to get in on this one, since they don’t do tours. Thanks to Jeff City Mayor John Landwehr for making it happen.


The old facility is rich in history and our guides –Charlie Brzuchalski and Mark Schreiber– shared one fascinating fact and story after another. It was the oldest prison west of the Mississippi (opened the same year the Battle of the Alamo was fought?) and, at one time, was the largest prison in the world, with 5,200 inmates. Former inmates include James Earl Ray, Pretty Boy Floyd, Sonny Liston and Stagger Lee. Plans for the old prison and grounds include redevelopment and restoration.

I’ll be posting some photos here in coming days but you can check out the flickr set and slideshow now. Titles and captions to come.

UPDATE: Mark Schreiber is the author of “Somewhere in time : 170 year history of Missouri Corrections.”

Biography

Mom was a farm girl. Dad was a city boy. The war was over and they met in St. Louis. I was born in 1948 in Poplar Bluff, Missouri, and grew up in Kennett (about an hour to the south). Dad was a “radio announcer” and mom worked for the “welfare department.” Job titles that –like my youth–vanished years ago.

A little piece of shrapnel from the Baby Boom, I watched a lot of TV. In the early 50’s I sat two feet from the Motorola, staring at the Indian-head test pattern until the afternoon programming got underway. The spirit of Norman Rockwell hovered over me through a near-perfect childhood.

The Beatles released I WANT TO HOLD YOUR HAND in the US just after Christmas in 1963 and it a very big deal by February of ’64. Hard to imagine a better time to be a high school sophomore. We weren’t paying much attention to Viet Nam, yet.

By the time I started college in the fall of 1966, getting and keeping a draft deferment was top of mind. I quickly switched my major from Business to Theater. Guys were coming back from Viet Nam and bringing good drugs and great music and protesting was catching on, even in the Midwest.

I was part of the first draft lottery and drew number 210, just low enough to be dangerous. Following graduation in 1970, I goofed off all summer before –at my father’s suggestion– entering law school at the University of Missouri-Kansas City. I attended classes and kept my deferment until Nixon froze the draft (in December of 1970) at lottery number 195. I quit law school the following week, just before finals.

In the spring of 1971, I went to work for the U.S. Postal Service as a Postal Inspector. After three months of training in D.C. I was sent to Pendleton, Oregon, where I audited small post offices in Oregon and Washington. I counted stamps and money orders for almost a year and investigated exploded rural mail boxes (a federal crime). Like law school, not what I had in mind.

In early ’72 I returned to the Midwest and hung around Memphis for a few months before returning to Kennett in early summer. In July, I started working at KBOA on the overnight shift and found my true calling. For the next dozen years I spun records and MC’d the Little Miss Christmas Belle Pageant.

In March, 1973, I met Barb at Tommy’s North-End Cafe and fell in love. We dated for six years and married in 1978.

In June, 1984, we moved to Jefferson City, Missouri, to work for Learfield Communications. For the next 15 years or so, I handled affiliate relations for the company’s various radio networks. When the Internet came along, I got the bug and slowly started migrating in that  direction. I now spend most of my waking hours online –with periodic breaks for Barb and the dogs–and look forward to every day.

March 8, 2003

High Street Beat

Bloggers love few things as much as help a new blogger get started. George and I spent the morning with Jefferson City Mayor John Landwehr (and his wife Peggy) helping him get a blog set up. By the time you read this, HighStreetBeat.com should get you there. If not, this link will.

Hizhonor envisions the blog as a place to share news about Jefferson City…with the world. People, places, events, etc. And he’s armed with a Flip Video camera and a YouTube account so look for lots of video. The site just went up today so it’s “under construction” as we used to say.

He has a page on the official Jeff City website, called “Mayor’s Monthly Memo.” But a month is a lifetime in Internet years and memos are waaay too last century. He’s looking for ideas and feedback so hit the comment links or the Gmail link on the left side of his page.

KETC tour of Missouri State Penitentiary

I took a tour of the Missouri State Penitentiary in Jefferson City, before the inmates were moved to a new facility in 2004. KETC (St. Louis) producer Patrick Murphy took a tour and produced this excellent video.

By 1935, the penitentiary it was the largest prison in the United States with 5,000 inmates. I can’t explain my fascination with prisons, but as a result of my tour of the prison here in JC, I created MissouriDeathRow.com.

Fez of July Webcast Special

Tv_set_msk3

Brother George (Fez #14) and I will fire up the webcam for an hour this Friday morning, webcasting from the Coffee Zone in downtown Jefferson City. Should be lots of traffic in the Zone along with colorful carny folk and swarms of strangely dressed Americans celebrating Independence Day.

We’ll get started around 9 a.m. Central. Join us if you can.