Podcasting a viable medium?

There’s been considerable debate about how iPod/MP3 ownership impacts radio listening. According to Jacobs Media’s Technology Web Poll II (conducted in late February, 2006, among more than 25,000 respondents), iPods are cutting into time spent listening to radio. About one-fifth of iPod/MP3 player owners say they listen mostly or exclusively to these devices. Four in ten now split their listening between iPods and radio, while over one-third primarily listen to the radio. The survey suggests that podcasting is also having an impact. One-fifth (22%) of those who own an iPod or portable MP3 player say they’ve downloaded/listened to a podcast: Of this group, nearly two-thirds (64%) subscribe to at least one podcast, and a majority listens to most or all podcasts that come their way. [via RAIN]

Seems like there’s another report every week and the findings are all over the place. So pick the one you like.

Sat radio awareness climbs; half of teens own iPod

According to a new study by Edison Media Research and Arbitron, both XM and Sirius have 61% awareness levels among American consumers. The research also showed some evidence of early use and interest in podcasting. Given a detailed description of podcasting, about one in ten people aged 12-plus said they had ever listened to an audio podcast, about half the number who had heard of podcasting. The podcast audience skews younger and more upscale than the general population. Nearly one in four Americans and more than half of teens own an iPod or other portable digital music player. [Billboard Radio Monitor] Thanks, Ben.

iPod Hi-Fi

Fill your home with sound, not stereo components. Keep your music collection at your fingertips, not in countless CD cases. Change the way you experience digital music. For $349, iPod Hi-Fi delivers crystal-clear, audiophile-quality sound in a clean, compact design.

Might have to have me one of these. We probably turn our stereo on 3 or 4 times a year. I think I read that Apple has sold 10 million iPods. If 1% of them buy one of these… 100,000 at $350?

2006 Commodity Classic in your pocket

This is such a good idea. First time I’ve seen it but I predict it will be routine in the not-to-distant future. AgWired’s Chuck Zimmerman will be blogging the 2006 Commodity Classic:

All the pictures I take and video and audio I record will be pre-loaded onto a video iPod. One of those things will be country music star Michael Peterson’s performance that’s being sponsored by New Holland. Once we know who the winner is Michael will record a personal message which we’ll also load onto the iPod. And, there’s more. We’ll also load Michael’s newest CD, “Down on the Farm,” which you can currently only purchase from your local New Holland dealer. It won’t be out in stores until later this spring.

Or you could hand out some key-chains.

Selling radio spots online

Broadcast sales execs are still upbeat about the future. Sort of. From an informal Banc of America Securities survey of 46 GSMs and other sales execs at the recent Radio Advertising Bureau meeting:

  • Nearly one-quarter of respondents indicate that they already use online services . . . to sell available airtime,and another 30% plan to use such services in the future.
  • The new worry is the iPod and the Internet radio, not satellite radio. 26% think Internet radio is a bigger threat than satellite radio. That’s up from 10% of respondents a year ago.

From Billboard Radio Monitor [via RAIN]

You = Your iTunes

Tom Peters says his #1 belief about management is: You = Your Calendar.

“All we have is our time. The way we distribute it is our ‘strategic plan,’ our ‘vision,’ our ‘values.’ Period. So how’d you spend your precious time today? Tell me, and I’ll tell you what you actually care about — it’s simple and unerring.”

Maybe. But I don’t want to be my calendar. Nobody has to guess what bloggers care about. It’s all right here. But if I weren’t a blogger, you could look at my iPod and get a sense of who I am. In fact, here’s what you can do in lieu of a memorial service for smays: Plug my nano into a good sound system…put it on shuffle… and let it play until the battery runs down. Friends can stop by for a few minutes and listen.

Forbidden cocktails in a swank pad

Tiki Bar TVI think it’s great that the networks are making episodes of Lost and Desperate Housewives and The Daily Show available as (video) podcasts. But the really cool stuff is fresh, original, creative videos like we haven’t seen before. Like Tiki Bar TV, “Forbidden cocktails in a swank pad.” (Check out Episode 10A, Drinkbot Outttakes)

Four Eyed Monsters is a feature film and a video podcast. “We are still working on distribution for the feature film but for the video podcast we already have that figured out. That is the cool thing about the web, distribution is a non-issue.”

Exactly. There have always been talented, creative people out there making videos. But we couldn’t find them and they couldn’t find/reach us. No more. I watched a few episodes just sitting here in front of my box but I can see where it would be fun to load up a video iPod.

I am now completely in charge of my “radio” choices. I’ve got more of exactly what I like than I have time to listen to. That’s going to happen to my “TV” viewing as well. And every everything else. Sample some of the video podcasts at iTunes and email me your favorites.