Headed back to the local AT&T store after work to catch the final  hour of hype. At it’s longest, I’d estimate the line at 50 or 60. The AT&T staff all had that deer-in-the-headlight look. Nobody had ever stood in line for anything they were selling.

My favorite moments (my battery was low so I didn’t capture these) were cell phone customers who kept showing up to pay their bill and were pissed (and totally mystified) they couldn’t get in. I shit you not… 9 out of 10 had never heard of the iPhone. Or the iPod. Or Apple.

One can only assume they don’t have TV’s or radios (forget newspapers). And to a man (or woman)… they had waited to the very last moment to pay their cell phone bill (“They’ll cut my off tonight if you don’t let me in to pay!”).

I can’t recall (in my lifetime) this much (buzz/hype/interest) in a product launch. There were men, women and children waiting in line. I saw a couple of families.

AppleJAC’er Tom Piper waited in line to get an iPhone. Learfielder, Paul Roberts, M.D. insisted he was “just looking,” but I didn’t wait around to see if he took the plunge. The video runs about 3 1/2 minutes.

I stopped by the Jefferson City (MO) AT&T store to see if anyone was waiting in line for the new iPhone. James Whitehead was first in line. He says he’s been on-site since Wednesday but was staying in his truck until this morning. James –from Lake Ozark, Missouri– describes himself as a “technology whore,” and is buying the iPhone mostly for the cool factor. He’s not even a Mac user (yet).

There were four hardy (geeky) souls in line and I left them my umbrella since it looks like it could pour at any moment. I’ll post some more video this evening, once James has his prize.