“Sprint Nextel subscribers will be able to listen to live radio broadcasts of National Football League games this season as part of new partnership between the wireless provider and sports league.
The live, cell-phone-accessible radio broadcasts—the centerpiece of the new NFL Mobile Live platform–will be available to all Sprint wireless subscribers who purchase a basic data plan as part of their services. In addition, as part of the agreement a select group of premium subscribers will be able to view live broadcasts of the NFL Network’s eight Thursday Night Football games on their phones starting on Nov. 6.” — MEDIA WEEK
Hmmm. Here’s one of several “take away’s” from this story by Mark Ramsey:
“For some reason, many broadcasters confuse the term “content” with “the stuff that’s on our air.” When I use the term “content” I mean the material that’s of serious interest to listeners. Stuff they will seek out. Not filler. Not commodities. McDonalds and NOBU may both offer “food,” but that’s where the similarity ends, and don’t think for a moment the patrons don’t know the difference.
In this case, the content is owned in its entirety by a third party – not a radio company. When it comes to professional sports play-by-play, radio is a distribution channel, not a content owner. Thus we will lose out to the owners of content in deals like this.”
Our company does broadcasts for a whole bunch of big (and small) colleges. We’ve been streaming (via Yahoo!) for years and on satellite radio for the last few years. It seems inevitable that these broadcasts will go directly to phones, sooner or later. Stay tuned? Dialed in?