O. Kay Henderson’s exclusive interview with the First Lady continues to generate interest by other media outlets. She’s scheduled to appear on C-SPAN’s “Road to the White House” (a weekly look at the candidates, issues & events shaping the 2004 Presidential race). The program airs Sundays on C-SPAN at 6:30pm ET & 9:30pm ET.
Mary Quass is a really smart, really nice lady that’s been very successful in the radio business. I haven’t seen the full interview yet but today’s issue of RAIN pulled some excerpts from the May 26, 2003 issue of Radio Ink Magazine:
“This (Internet) is the first technology to mean that anybody can have a radio station as good as, if not better, than what’s out there today — and it has nothing to do with a license. I want to be in and out of the business by then… “
“When I go to the gym to work out, you know what I do? I listen to MP3s on my Rio. If I grew up with radio and I’m listening to MP3s, why should we expect young people to listen to radio when their lives are so packed with other things? That’s why, when the Internet becomes wireless, I want to be there.’.. “
“Radio has taken for granted that we will always have 96 percent of the adult population listening to this medium in a week. But we know that response rates and that kind of stuff are declining — not so much because Arbitron’s methodology necessarily is flawed or archaic, as much as it is that people want what they want when they want it.”
“It’s all about the product. If you have a great product and it’s in demand, people will use that product. If we don’t differentiate our product when the Internet becomes wireless, it will be a whole new ball game for all of us. We had better be ready, or the frustration we feel will only grow.”
You think?