Tag Archives: google

Buy $1,000 in radio spots, get $2,000 back

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TechCrunch wonders if Google’s radio ad network –Google Audio– is in trouble:

“Google is offering $2,000 to any advertiser who spends $1,000 on a Google Audio ad campaign. The $2,000 comes in the form of a credit on future ad campaigns, but part of it still comes out of Google’s pocket since it needs to pay the radio stations who will run the ads. It amounts to a “buy one, get two free” offer and is good through the end of the year.

If (Google) truly has a better way of buying and selling radio ads, advertisers and radio stations will quickly figure that out on their own. It is not a good sign when Google has to resort to paying customers to try out a new product.”

Update 10/15/07: This from a reader (who prefers to remain anonymous) who works at a radio station that runs Google Audio ads:

“This week we ran on average 18 :60’s a day for Google. They just fill in avails that are on our schedule, so many of them are in the evening between 6p-11p. Some hours may have a Google Ad in each stop set.

I don’t see the checks but I’ve heard they range from $500-$2,000 a month. We do have the ability to block out any hours or programming we don’t want their stuff in.

To me it would just seem to be up to the station owner/company is the money worth tying up the time with these filler type ads.  I’ve yet to hear an ad I thought specifically targets to our region or even state… and no real big name company’s like Ford, GM, McDonald’s, JC Penney, Target or anything.”

Google Lunar X Prize

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“Put a robotic lander on the moon, take a spin across the lunar landscape, and beam back visuals — with minimal or no government assistance. Pull that off before anyone else and the galaxy’s richest, most audacious Internet company (Google) will hand over $20 million.” [Wired]

After reading this story, the first thing that popped into my head was: I have more confidence in Google (and a few other companies for that matter) than I do in the U. S. government. My gut tells me Google is more efficient, less corrupt and possessing greater vision.

Time to rethink the AP model?

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Cory Bergman at Lost Remote raises some interesting questions about the AP model in light of Google’s deal to host AP stories (rather than link back to newspaper websites).

He also points to a blog post on the "prickly issue of local broadcasters pulling local newspaper stories via the wire and posting them online (and occasionally vice-versa). Now that both mediums have expanded to the web, they’re direct competitors. And the local wire goes a long way to beef up the depth of content on a local TV site."

I’m pretty sure he’s talking about TV broadcasters. I’m afraid nobody is much concerned about radio stations getting their news from Google.

AP news on Google

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“After a couple years of spirited negotiations, Google has signed agreements with the Associated Press and AFP that will reduce the amount of traffic Google News refers to news sites. First, Google News will start hosting full versions of AP stories instead of linking off to them. And second, Google will begin to filter out duplicates of the same AP story. So you won’t see multiple versions of an AP story from various newspapers, listed with the most recent at the top. Google said the end result is less duplication and a better variety of stories.” — Lost Remote

Do radio stations still subscribe to the AP? It’s been years since I was in radio stations, talking with managers about news and where/how they get it. But even back then, a lot of stations really only relied on AP for state news and high school football scores. Our company offers a “poor man’s wire service” that still has an amazing number of subscribers. [Yo, David. Can you give us an update on this?]

Perhaps the bigger question is… how much do listeners rely on their local radio station for news. I would think a lot. But what’s the order of importance? Local…state…national…world? What can/do I get from my local radio station (on air or online)… and what do I get from a Google search (perhaps on my mobile phone)?

These are interesting times.

Google Web History

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Remember James Keown? He’s the former Missouri radio guy charged with first-degree murder in the the death of his wife, Julie Keown. Authorities allege Keown poisoned his wife by spiking her Gatorade with antifreeze so he could collect on her $250,000 life insurance policy.

One of the witnesses in the recent evidentiary hearings was Andrew Winrow, a computer forensic investigator who testified that Internet searches recovered from at least one of James Keown’s computer hard drives revealed a search for The Anarchist Cookbook and ” homemade poisons” allegedly occurring on Aug. 17, 2004 and Aug. 18, 2004, less than a month before his wife’s death.

This story got me wondering what I’ve searched for and, as you might expect, Google makes has this info. Looks like I can go back about 90 days. I didn’t spot anything incriminating, but it’s an interesting snapshot of what I’ve been thinking about. I assume the NSA has this information as well.

NYT: Google Keeps Tweaking Its Search Engine

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This story appeared last week in the New York Times and is one of the best I’ve seen in a while on Google. Posted here for future reference.

“Google does more than simply build an outsized, digital table of contents for the Web. Instead, it actually makes a copy of the entire Internet — every word on every page — that it stores in each of its huge customized data centers so it can comb through the information faster.

As Google compiles its index, it calculates a number it calls PageRank for each page it finds. This was the key invention of Google’s founders, Mr. Page and Sergey Brin. PageRank tallies how many times other sites link to a given page. Sites that are more popular, especially with sites that have high PageRanks themselves, are considered likely to be of higher quality.”

eBay to auction radio advertising

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eBay is ready to begin auctioning advertising airtime on 2,300 participating U.S. radio stations. The venture –which puts eBay into competition with Google– includes both conventional terrestrial radio and Internet radio advertising. Stations in all of the 300 top-ranked radio markets are covered. Advertising inventory includes primetime spots with 90 percent in morning drive, midday or evening commute hours from Monday through Friday.

How (if at all) will this impact companies like ours that barter our services for radio station commercials? When you finish the quiz, close your Blue Book and raise your hand.