Tag Archives: google

“a zero billion dollar business”

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I’m almost finished with Chris Anderson’s Free – The Future of a Radical Price. It’s hard for us old dogs to wrap our minds around how free can be a real business model but Anderson makes his case with lots of compelling examples and insights. Here are a couple of my favorites:

“Venture capitalists have a term for this used of Free to shrink one industry while potentially opening up others: “creating a zero billion dollar business.” Fred Wilson, a partner at Union Square Ventures, explains it like this: “It describes a business that enters a market, like classified or news, and by virtue of the amazing efficiency of its operation can rely on a fraction of the revenue that the market leaders need to operate profitably.”

Gulp. And then there’s this little conundrum:

“The nature of the advertisement is different online. The old broadcast model was, in essence, this: Annoy the 90 percent of your audience that’s not interested in your product to reach the 10 percent who might be (think denture ads during football games).

The Google model is just the opposite: Use software to show the ad only to the people for whom it’s most relevant. Annoy just the 10 percent of the audience who isn’t interested to reach the 90 percent who might be.”

Watching or listening to stupid ads that had no relevance for me never bothered me when there were no alternatives. I just tuned them out. Now I find myself thinking “why am I watching Billy Mays scream at me about gluing my pants back together?

Google lets me target ads at myself. No more old people ads?

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“Not only will Google now target ads at you based on your interest, but it will also let you target yourself. Anyone can go to Google’s Ad Preferences Manager and see exactly how Google is categorizing their interests. Now, here’s the really smart part: Google lets you add or remove any interest. In effect, it is inviting you to declare what kind of ads you want to see. You can also opt out of the program completely.”– TechCrunch

It took me less than 3 minutes to update my interests for Google. And I’m sure I’ll go back from time to time to tweak them.

 

Google me business cards

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Guess this doesn’t work if you’re Bill Smith or don’t show up at all in a Google search. But I like the idea. You will learn a great deal more about me from Google than I could ever cram on a business card. Sort of a moot point since I don’t hand out many cards these days. If there’s a point to be made here, perhaps it is be in control –to the extent you can– of your Google footprint.

PS: I see that –for the moment– smays.com tops the results for “steve mays” (minus quotes) and number two with quotes.

Google Juice: Example #32

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I do these from time to time, in spite of how self-serving they seem. That’s never my intention, given the modest traffic through this little alley of the Internet. I’m talking about Google ranking and how well blogs do in this most important metric.

In July of 2006, I posted passage from John Burdett’s second novel, Bangkok Tattoo. The subject –and title of the post– was “Western Concept of Self.”

Today, I happened across the post and decided to Google “western concept of self” (minus the quotation marks). Those are pretty common terms and Goggle returned almost 13 million pages with one or more of them. My little post was number two on that list.

 

So when clients ask me, how can they get their website to show up on the first page of Google search results, I always tell them the same thing: Start by making your site a blog and update it every day.

“Isn’t there some meta-thingy you can hide on the page that will force my site to the top of the rankings?”

Yeah, maybe. But I’m not your guy for that. I love that Google almost always helps me find what I’m looking for and I’m not keen on helping someone game the system. Even for money. (God, I hope I don’t get hammered by all the SEO experts. Can I just stipulate that you guys are right and I’m wrong?)

One final point and it has to do with blogs vs. newsletters. I’ve posted on this in the past. It came up again recently. The “village elders” of a local organization were unhappy with the blog one of their members maintains for them. They didn’t like having frequent, short items and wanted to go back to their “newsletter” format. Save up any news and post it all, once a month, at the same time.

Nothing wrong with that approach if you’re only interested in reaching the people who are already in the organization and know to go check the website once a month. But if you’re trying to reach more and new people, you want that Google juice. Blogs deliver. Newsletters… not so much.

What Would Google Do

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Jeff Jarvis’ new book, What Would Google Do looks like it might be a two highlighter read. I’ll be posting some of my favorite passages here but encourage you to buy and read the book.

“In retail, media, education, government, and health –everything– the link drives specialization, quality, and collaboration, and it changes old roles and creates new ones. The link changes the fundamental architecture of societies and industries the way steel girders and rails changed how cities and nations were built and how they operated. Google makes links work. Google is the U.S. Steel of our age.” – pg 27, What Would Google Do (Jeff Jarvis)

Google bails on radio

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Google ended its three-year affair with trying to break into radio Thursday, with the company saying it is selling its Radio Automation business. Google in 2006, launched Google Audio Ads and Google Radio Automation after buying dMarc Broadcasting, Inc for $102.0 million. Google made the move in the hope of transforming how radio ads are bought, aiming to streamline the entire process. The company said these plans, however, “haven’t had the impact we hoped for.”

Google said it will turn its focus from radio to online streaming audio. It will phase out the existing Google Audio Ads and AdSense for Audio products and plans to sell Google Radio Automation – the software that automates broadcast radio programming. [Forbes.com]

Hmm. A couple of ways to interpret this.

Why two Google Shared Stuff pages?

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I’m a regular user of the Shared Stuff feature in Google Reader. That’s the little widget in the sidebar, which feeds to a larger page. I love it.

I recently discovered another Google tool that also seems to be called Google Shared Stuff. This one works from a little icon in your menu bar. As you surf around the web you can add links and notes to a “shared stuff” page. But not the same shared page. It has to be a DIFFERENT shared page.

Why can’t the shared pages be shared? One page for stuff from my Google Reader and the “shared” button. If any of you kids in the Accelerated Class can help me out with this, I’ll be grateful.

Google CEO would save newspapers if he could

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Google CEO Eric Schmidt on the plight of newspapers:

“They don’t have a problem of demand for their product, the news. People love the news. They love reading, discussing it, adding to it, annotating it. The Internet has made the news more accessible. There’s a problem with advertising, classifieds and the cost itself of a newspaper: physical printing, delivery and so on. And so the business model gets squeezed.”

And what if the newspaper industry does go down?

“To me this presents a real tragedy in the sense that journalism is a central part of democracy. And if it can’t be funded because of these business problems, then that’s a real loss in terms of voices and diversity. And I don’t think bloggers make up the difference. The historic model of investigative journalists in any industry is something that is very fundamental. So the question is, what can you do about this? And a fair statement is, we’re still looking for the right answer.”

We’d be in deep doo doo if we had to rely on bloggers from the news. I wish we could get a tax credit for contributions to news organizations. A much better use of my money than funding campaigns.

Gmail users can view PDF files w/o downloading

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I hate clicking a link and discover it’s to a PDF file and Acrobat Reader begins its torturous load. Or a PDF comes as an attachment to an email and I just want to quickly peek at the document. That hasn’t been a problem since moving to Mac.

And now Gmail users can view a PDF file without downloading it, thanks to a new “View” link. Clicking “View” quickly opens the PDF inside your browser, complete with the graphics and formatting you expect to see in a PDF.

When I’m asked, “Why do you like Gmail better than Outlook?” I struggle to give them a useful answer. It’s really a hundred little things like the feature above.

Video chatting from Gmail

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I love Gmail (Google’s free mail service). I use lots of Google tools: Calendar, Google (RSS) Reader; and Google Chat, to which they’ve recently added video. Just tried it out with David and it works great.

While waiting for David to install the little app, Scott pinged me from his hotel room in Cancun. He was doing the same thing, looking for someone online with the new app installed. A little latency on his video, probably due to hotel wifi.

But this is a nice addition to Google chat. If you don’t have a webcam on/with your computer, get one. And the next time you buy a computer, please consider a Mac.