Worst jobs for 21st century

From a Forbes story on job prospects over the next few decades:

“Another endangered species: journalists. Despite the proliferation of media outlets, newspapers, where the bulk of U.S. reporters work, will cut costs and jobs as the Internet replaces print. While current events will always need to be covered (we hope), the number of reporting positions is expected to grow by just 5% in the coming decade, the Labor Department says. Most jobs will be in small (read: low-paying) markets.

Radio announcers will have a tough time, too. Station consolidation, advances in technology and a barren landscape for new radio stations will contribute to a 5% reduction in employment for announcers by the middle of the next decade. Even satellite radio doesn’t seem immune from the changes. The two major companies, XM and Sirius–which now have plans to merge–have regularly operated in the red.”

The U. S. Department of Labor stats identified a few growth areas: Health care, education and financial services.

MO Dept Conservation blogging

Lorna Domke is in charge of “Outreach and Education” for the Missouri Department of Conservation and she has added a blog to her communication tool kit.

Lorna Domke“I get to learn a lot about what’s going on all over the state in forestry, fisheries, wildlife, resource science, protection and private lands services. We have lots of ways to get the word out including our regular website, the Missouri Conservationist magazine, and news releases. But on this blog, I’m going to share odds and ends of what I’m hearing from other divisions and what’s of seasonal interest.”

Lorna is the wife of my pal Henry, who blogs at HealthCareFineArt.com. Another TBF (Two Blog Family). If you know of others, leave a link in the comments.

Our short-list of state departments or agencies with blogs is growing: Attorney General (Consumer Protection); Missouri Gaming Commission; Children’s Trust Fund; KidsFirst; Dept. of Agriculture (Farmers’ Markets) Department of Mental Health; Lottery. I’m sure there are more that I haven’t discovered yet (Three of these are the work of former Learfielders).

It’s just a trickle now but as people discover how much more effective a blog is than the traditional website, this will become a flood.

Podcast monetization

From Podcasting News:

“About.com, a New York Times property, has launched a sponsored medical podcast about heartburn and acid reflux. Each podcast will be approximately three to five minutes long and will be introduced monthly. The series –the first of its kind on About.com– is sponsored by AstraZeneca, a pharmaceutical company that makes Prilosec and Nexium heartburn and acid reflux medications.”The podcasts allow us to provide educational information to patients in a unique and creative way,” said Dana Settembrino, brand communications manager, AstraZeneca.

Topics to be covered include: What Causes Heartburn; Acid Reflux and Your Diet; How to Talk to Your Doctor about Acid Reflux; Exercising with Acid Reflux; and How Stress Affects Your Acid Reflux.

According to Marjorie Martin, general manager, ABOUT Health, “Podcasts provide an exciting new format for delivering trusted health information. Users can now choose to listen online or take the information with them. This series on heartburn and acid reflux disease should provide the millions of sufferers with the tools to better manage their condition.”

Dr. Mona Khanna, M.D., M.P.H. is the program’s host. “Dr. Mona” is a quadruple board-certified practicing physician and Emmy award-winning medical correspondent.”

We covered heartburn on the Living Healthy Podcast back in February.

I find Henry’s conversational style more to my taste than Dr. Mona’s scripted read, but I’m hardly objective. Would love to know what AsstraZeneca is paying for this and their expectations. But one can assume they think this makes more sense than 30’s and 60’s. About.com seems like a good fit. You go looking for info on heartburn…and find a podcast on the subject.

But how sustainable is this? I think sponsoring something with broader topic scope might make more sense.

73% of U. S. now online

Latest Pew Internet Survey (PDF): 73% of respondents (about 147 million adults) are internet users, up from 66% (about 133 million adults) in January 2005 survey. And the share of Americans who have broadband connections at home has now reached 42% (about 84 million), up from 29% (about 59 million) in January 2005.

Percentages vary by education and income, but no more than you might expect. No idea how accurate the survey results but I continue to be amazed at how many people refuse to believe this is happening. Or, perhaps, don’t want it to be happening. No idea why.
 

George Carlin: Why American education sucks

George Carlin’s latest comedy special on HBO (Life Is Worth Losing) had some really strong moments and others where I thought he was reaching. The open was Carlin at his best. A pissed-off poet for the 21st century. The all-suicide cable channel didn’t work for me, but he was at his rage-fueled best explaining why our education system will never get any better (3 min video). Recorded live at the Beacon Theater in New York City, this is why you want to have HBO.

“Blind hatred instilled by militant Islam”

“The killers always allege particular gripes — Australian troops in Iraq, Christian proselytizing, Hindu intolerance, occupation of the West Bank, theft of Arab petroleum, the Jews, attacks on the Taliban, the 15th-century reconquest of Spain, and, of course, the Crusades. But in most cases — from Mohamed Atta, who crashed into the World Trade Center, to Ahmed Sheik, the former London School of Economics student who planned the beheading of Daniel Pearl, to Magdy Mahmoud Mustafa el-Nashar, the suspected American-educated bomb-maker in London — the common bond is not poverty, a lack of education or legitimate grievance. Instead it is blind hatred instilled by militant Islam.”

— Historian Victor Davis Hanson, writing in the Washington Times

Bill Gates on education

Bill Gates to the nation’s governors at the National Education Summit on High Schools: “America’s high schools are obsolete.” Some data points from Gates’ keynote: The US has one of the highest high school dropout rates in the industrialized world. Only 68 out of every 100 ninth-graders graduate from high school on time, and most need extensive remediation after that. Only 28 of the original ninth-graders make it to their sophomore year in college. “When I compare our high schools to what I see when I’m traveling abroad, I am terrified for our workforce of tomorrow,” said the Microsoft chairman, who is hiring about half of his new talent overseas.