“Information is not a scarcity”

A few ideas from today’s post Jeff Jarvis’ BuzzMachine blog:

“If you are selling a scarcity — an inventory — of any nonphysical goods today, stop, turn around, and start selling value — outcomes — instead. Or you’re screwed. Apply this rule to many enterprises: advertising, media, content, information, education, consultation, and to some extent, performance.”

“Relationships. That’s what the business of media must become. In our New Business Models for News, we began — just began — to project the value of the relationship a new media service can have in its community: creating events; educating; gathering and selling data; selling goods directly (as the Telegraph does, quite successfully); running networks to help others succeed; saving money by collaborating.”

“Information is not a scarcity, or at least it isn’t scarce for long. Yes, when I don’t know something, then the answer is scarce. But now it’s much easier to get that answer; Google will have it in .3 seconds and if it doesn’t and if enough of us ask it, then someone at Demand Media will write it for me and the rest of the world for $20. When news is new, its value is scarce (as Thomson Reuters Tom Glocer says, his information has its highest value in its first 3 milliseconds); but then that value deflates.”

Alrighty then.

“The Bad Managment Stimulus”

The always brilliant Scott Adams on entrepreneurship:

“The Dilbert Principle observes that in the modern economy, the least capable people are promoted to management because companies need their smartest people to do the useful work. It’s hard to design software, but relatively easy to run staff meetings. This creates a situation where you have more geniuses reporting to morons than at any time in history. In that sort of environment you’d expect the geniuses to be looking for a way out, even if Plan B has a low chance of success.

Big companies with bad managers are the ideal breeding ground for entrepreneurs. Employees are exposed to a wide variety of business disciplines, and can avail themselves of excellent company-paid training and outside education. When you add broad skill development to the inevitability of eventually getting a moron for a boss, thanks to frequent internal reorganizations, it’s no wonder that big companies spray entrepreneurs into the environment like the fountains at Bellagio.”

Mr. Adams’ book, The Dilbert Principle is the last management book I read and gave me the courage to begin planning my escape from management.

Why there is no draft

From a new report called Mission: Readiness, an organization of education and military leaders:

Lean, mean, fighting maching“An alarming 75 percent of Americans ages 17 to 24 would not qualify for military service today because they are physically unfit, failed to finish high school or have criminal records. So says a new report from an organization of education and military leaders calling for immediate action on the early-education front.”

“Military recruiters in Kansas City report turning away prospective recruits “in every office, every hour, every day” for reasons including girths too large and credit ratings too low.”

“Even after signing up, 7 to 15 percent of enlistees return home for not meeting all that basic training demands.”

Scariest quote is from retired Rear Adm. James Barnett:  “Our national security in the year 2030 is absolutely dependent on what’s going on in kindergarten today.”

J. Michael Spooner – Visual Development Design Consultant

Michael Spooner has worked in the animation industry for twenty-five years with such notable studios as Walt Disney, Warner Brothers and DreamWorks.

Michael’s professional career in art began in 1976, when he was invited to join the faculty at Art Center College of Design in Los Angeles, after graduating with distinction. He taught for twelve years, simultaneously working as a freelance illustrator for clients that included the Public Broadcasting System, Zondervan Publishing House, Masda Motors, the National Football League, NBC Television, Paramount Pictures and Twentieth Century Fox.

Michael ventured into animation as a Layout Artist with Ralph Bakshi’s feature production of Tolkien’s, Lord of the Rings. Shortly after he worked with Filmation Studios on He-Man, Bravestar and Fat Albert and on the Bagdasarian feature, The Chipmunk Adventure.

Joining the Walt Disney Television Animation team in 1988 as a Visual Development Artist and Production Designer, Michael set the style for such episodic shows as, Chip ‘n’ Dale’s Rescue Rangers, Talespin, Goof Troop, The Little Mermaid, New Bonkers and Aladdin. He also worked on the direct-to-video production of Aladdin and the King of Thieves.

In 1994, Michael and his family moved to Paris, France, where he headed up the Production Layout team for Disney’s feature film, A Goofy Movie.

Returning to Los Angeles in 1995, Michael Co-Art Directed Warner Brothers first full-length animated feature, Quest for Camelot. Following that he worked independently as a Visual Development Designer Consultant on Disney’s Dinosaurs, The Emperor’s New Groove, Treasure Planet and Lilo and Stitch. Michael also assisted on early development design of Dreamworks,’ Shrek.

Michael moved to the Chicago area in 1999 to become Vice President of Visual Development and Artist Education with Big Idea Productions, home of the popular 3D animated video series, Veggie Tales. There he developed and headed up the Visual Development process in Story, Concept Design, Modeling and Layout. He also served as Art Director on various productions and as an Art Direction Consultant on Big Idea’s first feature animated film, Jonah.

Today, Michael owns Spoonerville Animation Design, an independent visual development studio, providing both traditional and CGI design concepts for clients such as Big Idea, Inc., Star Farm Productions, ReelFX Creative Studios and Walt Disney Animation Studios.

He lives in the western suburbs of Chicago with his writer-wife Beverly, and son Philip.

Michael is a visiting artist and lecturer, presenting in universities, art schools and animation studios throughout the United States.

You may reach him at: spoonerville1@sbcglobal.net or 630 301-0895

The War in 2020 by Ralph Peters

I’m reading (for the 4th or 5th time) The War in 2020 by Ralph Peters. One of the minor characters in the novel, written in 1991, is Johathan Water, the black president of the United States. Here are a couple of paragraphs from page 120:

“President Waters had been elected in 2016, on a platform that focused on domestic renewal and on bridging the gap between the increasingly polarized elements in American society.

The candidacy of Jonathan Water succeeded on the premise that all Americans could live together. He promised education, urban renewal, and opportunity, and he was a handsome, magnetic man, who spoke in the rhetoric of Yale rather than the Baptist Church. A campaign-season joke called him the white-man’s black and the black-man’s white… and he felt like the right man for the times to a bare majority of the citizens of his country. He defeated an opponent who was a foreign policy expert, but who had few domestic solutions with which to inspire a troubled nation.”

The Good Stuff

From the fees page on the Emperors Club website:

“Each model’s respective introduction fee has been placed on her page and is symbolized by the number of diamonds on her page. Beginning with three diamonds at $1,000 and escalating beyond $2,100 at six diamonds, fees vary according to individual education, sophistication and ambiances created by each of our models.”

Sounds like Governor Spitzer went top-of-the-line at $4,300. I tremble at the thought of what you get for four grand, since there’s no mention of double-jointed’ness. And props to the web designer who revealed the hos’ beauty but not their identity.

PS: I didn’t link to the website because it went down from all the traffic.

Podcast monetization

From Podcasting News:

“About.com, a New York Times property, has launched a sponsored medical podcast about heartburn and acid reflux. Each podcast will be approximately three to five minutes long and will be introduced monthly. The series –the first of its kind on About.com– is sponsored by AstraZeneca, a pharmaceutical company that makes Prilosec and Nexium heartburn and acid reflux medications.”The podcasts allow us to provide educational information to patients in a unique and creative way,” said Dana Settembrino, brand communications manager, AstraZeneca.

Topics to be covered include: What Causes Heartburn; Acid Reflux and Your Diet; How to Talk to Your Doctor about Acid Reflux; Exercising with Acid Reflux; and How Stress Affects Your Acid Reflux.

According to Marjorie Martin, general manager, ABOUT Health, “Podcasts provide an exciting new format for delivering trusted health information. Users can now choose to listen online or take the information with them. This series on heartburn and acid reflux disease should provide the millions of sufferers with the tools to better manage their condition.”

Dr. Mona Khanna, M.D., M.P.H. is the program’s host. “Dr. Mona” is a quadruple board-certified practicing physician and Emmy award-winning medical correspondent.”

We covered heartburn on the Living Healthy Podcast back in February.

I find Henry’s conversational style more to my taste than Dr. Mona’s scripted read, but I’m hardly objective. Would love to know what AsstraZeneca is paying for this and their expectations. But one can assume they think this makes more sense than 30’s and 60’s. About.com seems like a good fit. You go looking for info on heartburn…and find a podcast on the subject.

But how sustainable is this? I think sponsoring something with broader topic scope might make more sense.

George Carlin: Why American education sucks

George Carlin’s latest comedy special on HBO (Life Is Worth Losing) had some really strong moments and others where I thought he was reaching. The open was Carlin at his best. A pissed-off poet for the 21st century. The all-suicide cable channel didn’t work for me, but he was at his rage-fueled best explaining why our education system will never get any better (3 min video). Recorded live at the Beacon Theater in New York City, this is why you want to have HBO.