Tag Archives: David Weinberger

Corporate blogs

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From an article by Hiawatha Bray in the Business Section (The Boston Globe) on the Weblogs Business Strategy conference last week:

“Consider: Every business needs to know what its employees know. Companies are crammed with experts on various topics whose knowledge goes to waste — because nobody knows what they know. Now give these workers an internal corporate blog, and encourage them to use it. Let them natter away on every topic that intrigues them. Harvest and index the results. You’ve mapped your workers’ brains. The company’s hidden experts will cheerfully reveal themselves, and the firm’s institutional memory gets an upgrade.” [By way of JOHO]

Doc Searls, David Weinberger: Net fundamentals.

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“When we look at utility poles, we see networks as wires. And we see those wires as parts of systems: The phone system, the electric power system, the cable TV system. When we listen to radio or watch TV, we’re told during every break that networks are sources of programming being beamed through the air or through cables. But the Internet is different. It isn’t wiring. It isn’t a system. And it isn’t a source of programming.”

1. The Internet isn’t complicated
2. The Internet isn’t a thing. It’s an agreement.
3. The Internet is stupid.
4. Adding value to the Internet lowers its value.
5. All the Internet’s value grows on its edges.
6. Money moves to the suburbs.
7. The end of the world? Nah, the world of ends.
8. The Internets three virtues:
– a. No one owns it
– b. Everyone can use it
– c. Anyone can improve it
9. If the Internet is so simple, why have so many been so boneheaded about it?
10. Some mistakes we can stop making already

Everybody on the Web is famous to 15 people

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In an interview on Tom Peters’ website, David Weinberger, author of Small Pieces Loosely Joined: A Unified Theory of the Web and coauthor of The Cluetrain Manifesto, offers the following on Weblogs:

“If you browse randomly through these 500,000 to a million Weblogs, most of them that you come across will be uninteresting to you. But, so what? It’s not that everybody on the Web is famous for 15 minutes. It’s that everybody on the Web is famous to 15 people.”