“I think in their hearts Americans know that electing a President who was like the rest of us was a mistake. We need someone who is an over-achiever, not just curious, but a sponge for ideas, information, perspectives. Someone who can’t stop reading and asking other people what they think.”
Dave offers an interesting list of things one should know and have done if they want to lead the country. I’m not qualified and I know it.
You know that scene in the old horror movies where one of the female characters is hysterical and the female lead slaps her to snap her out of it? That’s what came to mind reading this post by Dave Winer, explaining why Barack Obama does, in fact, represent change. The entire post is must-read for Obama supporters, but here’s my favorite idea:
“Think of it like this. One day you’re using Windows and wake up the next day and all your computers are running Mac OS X. It’s still a computer. It’s still fundamentally the same experience. But it works a bit more logically, and you don’t get in trouble as often. It’s not foolproof, but it’s a bit better.”
I’ve been put off by some of Obama’s recent moves, and people are lining up to tell me, “See!? See!? He’s no different! He’s just another politician! Don’t you feel like a chump now?”
Actually, I feel more like the father who’s son keeps getting the shit kicked out of him on the playground and finally gets up and kicks the bigger kid in the balls. Playing nice only works when everyone is doing it.
If the only change we get from Obama is he’s not Bush… that will be enough.
Dave Winer wants to listen to those daily conference calls the candidates have with reporters;
“It seems much of the real action in the campaign happens here, but we (voters, taxpayers, citizens) have no access. I listened to an MP3 of one of the calls, with the chief strategist and communications director of the Clinton campaign. It was fascinating, gave me a picture of how the press and the candidates relate that I had never seen before.”
A few years ago I asked one of our reporters to post the audio of one of these conference calls where a bunch of reporters are on with the news-maker. She was shocked that I asked and explained that the call was “just for reporters” and they decided which portions were news-worthy. And the reporters would not want “just anyone” to hear their questions.
I’m with Mr. Winer. I’d love to hear these calls, raw and unedited. I’ll decide what’s news and what’s spin. No filtering, please. I have to wonder if some reporters might be concerned this could raise questions about their editorial judgment. What they decided to include in the story and what they left out. I fail to see how that could be a problem if their story ended with, “…you can listen to the entire conference call on our website.”
“There’s a mini-debate going on about whether podcasting is a success or worth it, or whatever, I’m not sure exactly what the issue is, but it’s framed this way –> if you can’t get advertisers to hitch a ride on your podcast then podcasting is not worth much if anything.
My phone doesn’t have a business model. Neither does my porch. I still like having a phone and a porch because they help me meet new people and communicate with people I know. Same with my blog and podcast.
I do a podcast from time to time because I want to say something. Whether I can run an ad on my podcast means nothing to me because I would never do it. … I would never burden my podcasting with the task of supporting me. It’s not why I podcast. … Blogging and podcasting exist independent of a professional’s ability to eek out a living using the tools of blogging and podcasting.”
You can read Mr. Winer’s full post here.
My colleague David is helping a number of clients with blogs and podcasts and none are ad supported. They exist solely to help tell the client’s story. Blogs and podcasts are inexpensive, effective, easy and fun.
For my part, nothing ruins a good hobby like trying to make money with it.
Dave Winer weighs in on the relationship between subscriber numbers (to your blog or website) and actual readership, and why he’s more interested in “the small picture”:
“Ultimately what matters to me is not how many people subscribe to my feed, rather how much of a connection I can make with the people I want to connect with. I’m satisfied that the people I care about read my site.
I’m a blogger not a broadcaster. Blogging isn’t about mass markets, it’s about the small picture. My small picture (and for you, yours). I’m trying to draw a picture, create a frame of reference that’s personal, not corporate. I’m a zig to corporate media’s zag. I am a blogger. I am personal.”
I was a broadcaster for a dozen years. My father for 30+. The company I work for was once all about broadcasting (now less so). It’s a little… unsettling, to realize that I’m no longer a broadcaster.
“It’s too late to be training new journalists in the classic mode. Instead, journalism should become a required course, one or two semesters for every graduate. Why? Because journalism like everything else that used to be centralized is in the process of being distributed. In the future, every educated person will be a journalist, as today we are all travel agents and stock brokers. The reporters have been acting as middlemen, connecting sources with readers, who in many cases are sources themselves. As with all middlemen, something is lost in translation, an inefficiency is added. So what we’re doing now, in journalism, as with all other intermediated professions, is decentralizing. So it pays to make an investment now and teach the educated people of the future the basic principles of journalism.”
Does it do me (as an advertiser) any good to force someone to watch or listen to a commercial for my product or service, if they don’t want to? I can argue that my commercial is what paid for the free TV show they’re watching so it’s only fair that they watch it. Doesn’t matter. If the ad is about something I don’t care about (most of them)…Tivo fast-forward.
If you can find a way to show me ONLY the ads I care about, I’ll probably watch them. But Dave Winer says the end of advertising (as we know it) lies at the end of that road:
“When they finish the process of better and better targeted advertising, that’s when the whole idea of advertising will go poof, will disappear. If it’s perfectly targeted, it isn’t advertising, it’s information. Information is welcome, advertising is offensive. Who wants to pay to create information that’s discarded? Who wants to pay to be a nuisance? Wouldn’t it be better to pay to get the information to the people who want it? Are you afraid no one wants your information? Then maybe you’d better do some research and make a product that people actually want to know about.”
I think what Winer is saying is that once you get the right information…about the right product (specifically for me)… you won’t HAVE to pay someone to put it in front of me. I will already have made that happen or have facilitated it. I WANT to know more about your product/service. At that point, it’s no longer advertising.
The point he’s trying to make is a subtle one and hard to grasp if you’ve grown up bombarded by radio and TV ads. For better or worse, we won’t have to wait long to find out if he’s right.
How many conferences have you been to where one (or all) of the sessions went something like this:
The moderator gets up and welcomes everyone to the session…provides a brief overview of the session topic…and introduces the panelists. Each of the panelists gets up and does a little presentation which may or may not have anything to do with the stated subject of the session. And, as a bonus, these are often self-serving pitches for the panelists’ company, product or service. Each of the panelists runs over their alloted time so the last guy gets screwed. If there is any time left, the panel fields questions from the audience. Most of these are usually off-topic and self-serving as well.
In recent years, something called an “unconference” has gained some popularity. Dave Winer is a big proponent of this format and they’re employing it at Gnomedex later this month. Dave does a nice job of explaining the concept:
We don’t have speakers, panels or an audience. We do have discussions and sessions, and each session has a discussion leader. Think of the discussion leader as a reporter who is creating a story with quotes from the people in the room. So, instead of having a panel with an audience we just have people. We feel this more accurately reflects what’s going on. It’s not uncommon for the audience at a conference to have more expertise than the people who are speaking. The discussion leader is also the editor, so if he or she feels that a point has been made they must move on to the next point quickly. No droning, no filibusters, no repeating an idea over and over.
Gnomedex 6.0 will be my first “unconference” and I’m looking forward to it.
In a recent interview by Rocketboom, Dave Winer talked about making an introductory course in journalism a requirement for college students.
“Journalism is the new practice for Everyman, it’s what we all will be doing all the time in this new century. As the professional media pulls back, the citizens, you and me, need to fill in and replace every pro with 100 of us, to cover every school board meeting, every planning commission, defense contractor, civic organization. It’s like the Second Amendment for information and ideas. We need a well-informed electorate to make the tough decisions n our future.”
I’m not sure why professional meda would “pull back,” but I like this idea and see no reason why those of us that didn’t go to J-School can’t help cover some events that would otherwise go unreported. During my dozen years at KBOA, I covered every kind of event. Took my little cassette recorder, interviewed folks. Edited the audio. Wrote a little story. Put it on the radio. Could my reports have been more “professional.” Sure. But the listeners to our little station were just happy someone covered the event and reported it.
For my money, we could drop the Algebra requirement and replace it with Journalism 101.
Earlier this year I was on a panel at the annual meeting of a bunch of PR associations in St. Louis. The hotel ball room was packed so when I got up to do my little bit, I snapped a photo. It’s been my masthead image for the last week or so. Imagine my delight to find a link and a reference on Dave Winer’s Scripting News (the blog I check first every day). The first place I ever saw this use of a masthead image was on Scripting News and I proudly appropriated the idea for smays.com. The notion that Dave Winer visited my little corner of cyberspace is just too cool for school.