The Facebook Effect

The sub-title of David Kirkpatrick’s book is, “The Inside Story of the Company That Is Connecting the World.” I like the idea of connecting the world and I’m finding Kirkpatrick’s book a real page-turner. While I can’t seem to fit Facebook into my online life, I want to understand it’s brief history while watching it being made.

UPDATE: I’ve finished the book and rank it among the most interesting I have read this year. Or, in a long time. David Kirkpatrick had me on the edge of my seat from cover to cover. After the jump are some excerpts that got some highlighter.


The Facebook Effect happens when the service puts people in touch with each other, often unexpectedly, about a common experience, interest, problem or cause.” pg 7

As Facebook grows and grows past 500 million members,one has to ask if there may not be a macro version of the Facebook Effect.Could it become a factor in helping bring together a world filled with political and religious strife and in the middle of environmental and economic breakdown? A communications system that includes people of all countries, all races, all religions, could not be a bad thing, could it? pg 9

“The most important investment theme for the first half of the twenty-first center will be the question of how globalization happens. If globalization doesn’t happen, then there is no future for the world. The way it doesn’t happen is that you have escalating conflicts and wars, and given where technology is today, it blows up the world. There’s no way to invest in a world where globalization fails.” — Peter Thiel pg 9

Were the growth rates of both Facebook and the Internet to remain steady, by 2013 every single person online worldwide would be on Facebook.  pg16

“I think what we’re doing is more interesting than what anyone else is doing, and that this is just a cool thing to be doing. I don’t spend my time thinking about (how to exit).” — Mark Zuckerberg  pg 139

“The days of you having a different image for your work friends or co-workers and for the other people you know are probably coming to an end and pretty quickly.” — MZ  pg 199

Facebook is founded on a radical social premise — that an inevitable enveloping transparency will overtake modern life.  For better or worse, Facebook is causing a mass resetting of the boundaries of personal intimacy.  pg 200

Facebook now sits squarely at the center of a fundamental realignment of capitalism. Marketing cannot be about companies shoving advertising in people’s faces, not because it’s wrong but because it doesn’t work anymore.”  pg 263

In seventeen countries around the world, more than 30 percent of all citizens — not Internet users but citizens  — are on Facebook. — Facebook Global Monitor  pg 275

Imagine you’re at a football game and your mobile device shows you which of your friends are also in the stadium — perhaps even where they’re sitting. Maybe it could tell you who in your section of the stands has attended exactly the same games as you in the past. Or who is a fan of the same teams as you. This may seem cool to many users. To others it may feel Orwellian.  pg 316

Facebook might even begin to function as a sort of auxiliary memory. As you walk down a street you could query your profile to learn when you were last there, and with whom. Or a location-aware mobile device could alert you to the proximity of people you’ve interacted with on Facebook, and remind you how.  pg 317

(Mark Zuckerberg) wants to rule not only Facebook, but in some sense the evolving communications infrastructure of the planet. pg 31

The closer Facebook gets to achieving its vision of providing a universal identity system for everyone on the Internet, the more likely it is to attract government attention. Facebook could have more data about you that governments do. pg 328

“Facebook Connect is basically your passport — your online passport. The government issues passports. Now you have somebody else worldwide who is issuing passports for people. That is competitive, there’s no doubt about it. But who says issuing passports is government’s job? This will be global citizenship.” — Yuri Milner, Russian FB investor pg 328

The average age of (Facebook’s) 1,400 employees is thirty-one. pg 331

Facebook is changing our notion of community, both at the neighborhood level and the planetary one. It may help us to move back toward a kind of intimacy that the ever-quickening pace of modern life has drawn away from. pg 332

“Rapidly, we approach the final phase of the extensions of man — the technological simulation of consciousness, when the creative process of knowing will be collectively and corporately extended to the whole of society.” — Marshall McLuhan, Understanding Media: The Extensions of Man (1964) pg 332

Facebook aims to assemble a directory of the entire human race, or at least those parts of it that are connected to the Internet. pg 333

The Good Man Jesus and the Scoundrel Christ

Last week I read The Good Man Jesus and the Scoundrel Christ by Philip Pullman. I’ve been sorting out my thoughts about the book but I’m not there yet. I think it’s going to take a while. But I want to get something down here while the story (and my impressions) are still fresh in my mind. So, this will be one of those stream-of-consciousness posts (not a real review of the book).

GMJ&TSC is fiction. It is the story (a story) about the life and death of Jesus and his twin brother Christ (hardly a spoiler since it’s the title).

I found the style of the book very different from Pullman’s His Dark Materials trilogy. The book read very quickly. The chapters are very short with little or no character development.

To me it felt as though Pullman was trying to condense the stories most Christians grew up with to the bare “facts” (The Childhood of Jesus, Jesus Scandalises the Scribes, The Death of John, etc). Now that I think about it, each chapter read like a Cliffs Note.

Here’s how Pullman describes the book on the back of the dust cover:

“The story I tell comes out of the tension within the dual nature of Jesus Christ, but what I do with it is my responsibility alone. Parts of it read like a novel, parts like a history, and parts like a fairy tale; I wanted it to be like that because it is, among other things, a story about how stories become stories.”

TRUTH and HISTORY –and the relationship between the two– is a common theme throughout GMJ&TSC:

“If the way to the Kingdom of God is to be opened, we who know must be prepared to make history the handmaid of posterity and not its governor. What should have been is a better servant of the Kingdom than what was.” (pg 99)

Deeply “religious” people are often offended when someone takes liberties with their story. (Jesus Christ Superstar, the Dutch cartoonist’s depiction of Mohammed, etc) And if you happen to believe that every word of the King James Bible is literally true and an exact account of the life and death of Jesus, you probably won’t find this book a good read.

If on the other hand, you aren’t ready to stop thinking about such things, you might. I know that I did. Here are some questions it raised for me:

  • If you wanted to start a religion that would last thousands of years, how would you go about it?
  • How would Jesus feel about the religion that is based on his life and death?
  • Could Christianity have taken hold if Jesus had lived at any other time or place?
  • If the story of Jesus’ life/death –as we have known it for 2,000 years– was shown to be inaccurate, would it be better to know the truth, or to allow Christianity to continue to be based on events that never happened?

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Buddha’s Brain

Amazon: “Rick Hanson and Richard Mendius, a neuropsychologist and a neurologist and both practicing Buddhists, show us just how the brain programs us to experience the world a certain way by combining information from the external world with information held in neural pathways within the brain. These pathways operate in the background of our awareness, influencing our conscious mental activity.”

This book was a bit of a struggle for me so the following notes are intended for my own reference and make little sense outside the context of the book.

The self is like someone running behind a parade that is already well under way, continually calling out: “See what I created!” (pg 212)

In the brain, every manifestation of self is impermanent. The self is continually constructed, deconstructed, and constructed again. (pg 212)

We experience “now” not as a thin sliver of time in which each snapshot of experience appears sharply and ends abruptly, but as a moving interval roughly 1-3 seconds long that blurs and fades at each end. (pg 213)

At any moment, the parts of the self that are present depend on many factors, including genetic heritage, personal history, temperament, and situations. In particular, self depends on a lot of feeling tone of experience. When the feeling tone is neutral, the self tends to fade into the background. But as soon as something distinctly pleasant or unpleasant appears, the self quickly mobilizes. The self organizes around strong desires. Which comes first: Do “I” form a desire? Or does desire from and “I?” (pg 213)

The self has no inherent, unconditional, absolute existence apart from the network of causes it arises from, in, and as. (pg 213)

The self is truly a fictional character. (pg 214)

His Dark Materials

Just finished Northern Lights, the first book in the His Dark Materials trilogy by Phillip Pullman. As we used to say back in the sixties, “Heavy.”

I’ve caught parts of The Golden Compass (the book’s North American title) on cable and wanted to see how the movie compared to the novel. Very well, it turns out. I’m eager to get on to Books 2 and 3.

I enjoyed most of the Harry Potter books –and it’s probably unfair to compare the two– but Pullman challenges readers in a way that Ms. Rowling never did.

Definitely on the short list for the next church bonfire.

UPDATE: Finished the third book today and I’m a little numb. I read somewhere that Pullman wrote the book for “young adults.” I’m not sure what that means… teenagers? Younger? Whatever, I wish I had read the book in my teens, although I’m not sure how much I would have understood. Maybe that’s the point.

I thought it was a terrific story. Life and Death; Sin and Redemption; Good and Evil; Witches and Angles. And a less-than-attractive view of religion in general and the Catholic Church in particular. Easy to see why they weren’t keen on a sequel to The Golden Compass.

If you learned everything you needed to know in Sunday School, you can skip this book but I found the book to be very spiritual and mostly uplifting. A couple of quotes:

“I felt as if something they all passionately believed in depended on me carrying on with something I didn’t.” pg 954

“We’ll be alive again in a thousand blades of grass, and a million leaves, we’ll be falling in the raindrops and blowing in the fresh breeze, we’ll be glittering in the dew under the stars and moon out there in the physical world which is our true home and always was.” pg 854

“If you wanted to divert a mighty river into a different course, and all you had was a single pebble, you could do it as long as you put the pebble in the right place to send the first trickle of water that way instead of this.”

Cryptonomicon: Wisdom teeth

I don’t know when I read Neal Stephenson’s Cryptonomicon for the first time. My first post here was back in 2003. I linked to a horrifying (to me) passage that deserves an encore.

Wisdom. A few years ago, when Randy became tired of the ceaseless pressure in his lower jaw, he went out onto the north-central Californian oral-surgery market looking for someone to extract wisdom teeth. His health plan covered this, so price was not an obstacle. His dentist took one of those big cinemascopic wraparound X-rays of his entire lower head, the kind where they pack your mouth with half a roll of high-speed film and then clamp your head in a jig and the X-ray machine revolves around you spraying radiation through a slit, as the entire staff of the dentist’s office hits the deck behind a lead wall, resulting in a printed image that is a none-too-appetizing distortion of his jaw into a single flat plane. Looking at it, Randy eschewed cruder analogies like “head of a man run over several times by steamroller while lying flat on his back” and tried to think of it as a mapping transformation—just one more in mankind’s long history of ill-advisedly trying to represent three-D stuff on a flat plane. The corners of this coordinate plane were anchored by the wisdom teeth themselves, which even to the dentally unsophisticated Randy looked just a little disturbing in that each one was about the size of his thumb (though maybe this was just a distortion in the coordinate transform—like the famously swollen Greenland of Mercator) and they were pretty far away from any other teeth, which (logically) would seem to put them in parts of his body not normally considered to be within a dentist’s purview, and they were at the wrong angle—not just a little crooked, but verging on upside down and backwards. At first he just chalked all of this up to the Greenland phenomenon. With his Jaw-map in hand, he hit the streets of Three Siblings-land looking for an oral surgeon. It was already beginning to work on him psychologically. Those were some big-ass teeth! Brought into being by the workings of relict DNA strands from the hunter- gatherer epoch. Designed for reducing tree bark and mammoth gristle to easily digestible paste. Now these boulders of living enamel were horrifyingly adrift in a gracile cro-magnon head that simply did not have room for them. Think of the sheer extra weight he had been carrying around. Think of the use that priceless head-real-estate could have been put to. When they were gone, what would fill up the four giant molar—shaped voids in his melon? It was moot until he could find someone to get rid of them. But one oral surgeon after another turned him down. They would put the X-ray up on their light boxes, stare into it and blanch. Maybe it was just the pale light coining out of the light-boxes but Randy could have sworn they were blanching. Disingenuously—as if wisdom teeth normally grew someplace completely different—they all pointed out that the wisdom teeth were buried deep, deep, deep in Randy’s head. The lowers were so fir back in his jaw that removing them would practically break the jawbone in twain structurally; from there, one fuse move would send a surgical-steel demolition pick into his middle ear. The uppers were so deep in his skull that the roots were twined around the parts of his brain responsible for perceiving the color blue (on one side) and being able to suspend one’s disbelief in bad movies (on the other) and between these teeth and actual air, light and saliva lay many strata of skin, meat, cartilage, major nerve-cables, brain-feeding arteries, bulging caches of lymph nodes, girders and trusses of bone, rich marrow that was working just fine thank you, a few glands whose functions were unsettlingly poorly understood, and many of the other things that made Randy Randy, all of them definitely filing into the category of sleeping dogs.

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Rock band names

I think we can all agree that the hardest part of having a successful rock band is coming up with a good name. You can always find a drummer or a lead singer but a good band name… very difficult. Fortunately, there are no shortages of websites to help with this critical task. At BandMaker.com you plug in some words and get some recommendations. I think you can do the same thing at WORDLAB but I got distracted browsing their list of 4,000+ names for rock bands. A few of my favorites:

  • Adjustable Waistbands
  • Viral Bunny
  • Twinkie Spore
  • Turd Cribbage
  • Tim Tation and the Quagmire
  • Stool Patrol
  • Sandy Muff
  • Rock Paper Sisters
  • Nuclear Winter Squash

I wanted to try my hand at some names but came up dry. So I pulled a few from my tag cloud (sidebar)

  • Anonymous Audio
  • Blackberry Brush with Near Greatness
  • Coffee Zone Consciousness
  • PowerPoint Prison Santa
  • Smoking Spam Tattoos

Let me know if you decide to use one of these.

Don’t interfere with the flow

“There is a profound Buddhist doctrine that speaks of a great river that flows through all of reality. Once you have found yourself, there is no more cause for action. The river picks you up and carries you along forever after. In other words, effort from the personal level, the kind of effort all of us are used to in daily life, becomes pointless after a certain point. This includes mental effort. Once you become self-aware, you realize that the flow of life needs no analysis or control, because it’s all you. The great river only seems to pick you up. Actually, you have picked yourself up — not as an isolated person, but as a phenomenon of the cosmos. No one gave you the job of steering the river. You can enjoy the ride and observe the scenery.”

I like that. I found it in a book by Deepak Chopra (“Reinventing the Body, Resurrecting the Soul”). I’m not recommending the book (you’ll read it if you’re supposed to). But this is where I jot done some of the lines and passages that I want to remember or find again.

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The God Theory

My interest in quantum theory, time and the relationship between consciousness and reality lead me to a book by Bernard Haisch titled The God Theory. (I’ve included a chunk of Dr. Haisch’s bio below). I include this post for my own reference.

“If you look up at the faint smudge in the night sky that is really the distant, huge Andromeda galaxy, you might see light that, from your point of  view, took two million years to traverse hat vast intergalactic distance before it was absorbed in your retina and registered as an image. For a beam of light itself, however, things look different. Instead of radiating from some star in the Andromeda galaxy and racing through space for two million years, every single photon sees itself, metaphorically speaking, as born and instantaneously absorbed in your eye. It is one simple jump that takes no time at all, according to the theory of special relativity. That’s because, in the reference frame of a particle traveling at the speed of light, all distances shrink to zero and all time collapses to nothing. From its own perspective, the photon of light leaps instantaneously from there to here because distance has no place in its existence. We can almost say that the photon was created because it had someplace to land and, in an instant, it jumped from there to here, even across two million light years of space from our perspective.”

“Bernard Haisch, Ph.D., is an astrophysicist and author of over 130 scientific publications. He served as a scientific editor of the Astrophysical Journal for ten years, and was Principal Investigator on several NASA research projects. After earning his Ph.D. from the University of Wisconsin in Madison, Haisch did postdoctoral research at the Joint Institute for Laboratory Astrophysics, University of Colorado at Boulder and the University of Utrecht, the Netherlands. His professional positions include Staff Scientist at the Lockheed Martin Solar and Astrophysics Laboratory; Deputy Director of the Center for Extreme Ultraviolet Astrophysics at the University of California, Berkeley; and Visiting Scientist at the Max-Planck-Institut fuer Extraterrestrische Physik in Garching, Germany. He was also Editor-in-Chief of the Journal of Scientific Exploration.”

Quantum Enigma

For some years I’ve been fascinated by, and reading about, time. Which pretty quickly gets you into the realm of quantum theory. Recently I’ve come across some wonderful books suitable for folks like me that needed “assistance” getting through college algebra.

Quantum Enigma is co-authored by Bruce Rosenblum and Fred Kuttner, who teach physics at the University of California at Santa Cruz. If you suspect that things are not as they seem, I highly recommend this book.

I bring this up in an effort to understand —and explain— how my last post here was on Christmas Eve, almost 3 days ago, and yet no perceived time has “passed” for me.

UPDATE: The above was first posted on 12/27/09.  I have since finished this book. It was a challenging read and much more about physics than consciousness. Unless otherwise indicated, the quotes below can be attributed to the authors, Bruce Rosenblum and Fred Kuttner.

“In the beginning there were only probabilities. The universe could only come into existence if someone observed it. It does not matter that the observers turned up several billion years later. The universe exists because we are aware of it. – Martin Rees

“Space almost instantly expanded, or “inflated,” at a rate much faster than the speed of light. Starting from something vastly smaller than an atom, the entire universe we observe today presumably inflated almost instantaneously to the size of a large grapefruit.”

“The chance  that a livable universe like ours would be created is far less than the chance of randomly picking a particular single atom out of all the atoms in the universe.”

“Consider how improbably you are — the improbability of someone with just your unique DNA being conceived. (Millions of your possible siblings were not conceived. And now go back a few generation.) With those odds, you’re essentially impossible.”

“It is hard to imagine something truly astonishing that we don’t initially rule out as preposterous.”

Books: 2009

Yes, the list is a little skimpy but this blog will not write itself. I plan to read more fiction in twenty-ten.

  • Biocentrism: How Life and Consciousness Are the Keys to Understanding the True Nature of the Universe
  • The Chaos Scenario, Bob Garfield
  • The Ultimate Happiness Prescription: 7 Keeys to Joy and Enlightenment, Deepak Chopra
  • The Lost Symbol, Dan Brown
  • The Girl with the Dragon Tattoo, Stieg Larsson
  • Free: The Future of a Radical Price, Chris Anderson
  • Life Inc: How the World Became a Corporation and How to Take It Back, Douglas Rushkoff
  • Road Dogs, Elmore Leonard
  • The Increment, David Ignatius
  • Wicked Prey, John Sanford
  • What Would Google Do?, Jeff Jarvis
  • Jesus, Interrupted: Revealing the Hidden Contradictions in the Bible, Bart D. Ehrman
  • Grown Up Digital: How the Net Generation is Changing Your World, DonTapscott
  • God’s Debris: A Thought Experiment, Scott Adams