Tag Archives: blogging

Morris James

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After 38 years (!), Morris James has hung up his headphones and started blogging (“Purging Radio from My System”). He started in radio when he was 14 and his most recent gig was KRZK in Branson, MO. I met Morris when he was news director at WOW in Omaha (a Great Empire station at the time) and I was doing affiliate relations for Radio Iowa. Morris was instrumental in getting us on that great station.

He lurks regularly here at smays.com and calls his new blog Ozarks First Word (“News, Views and Tidbits”). Sounds like he’s working for the local newspaper and is exploring ways to make blogging pay.

Not sure how much time he’ll have for blogging and podcasting but here’s a guy with a boat-load of experience and a love for reporting. Give him six months or a year and he might just become “Ozarks First Word.”

Your online presence

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A thoughtful and well-linked post by Jim Mathies, wondering how a potential employer might reflect on his (Jim’s) online persona. I’ve posted on this topic a few times and thought about it again last week following an interview with a young man who was interested in a job with our company.

The job in question is web-related so I asked if he had anything online that I could look at. “Not really,” he responded. He read a little surprise on my face and added, “I have a My Space page.”

When I pressed him for a look, he reluctantly pulled up his page, which launched to the sound of music that could best be described as “urban.” And there was a nice photo of the young man striking a bit of a “gangsta” pose. (Like I’d know)

He seemed a little uncomfortable so I attempted to reassure him that I’d rather see his My Space page than some dry, lifeless resume.

But, as Jim’s post (and the NYT article that prompted it) reminds us, a lot of who we are it “out there,” just a Google or Technorati search away. I have no doubt I have written something that would keep a prospective employer from hiring me. But I wouldn’t want to work for a company that would not hire me based on something they read here. Younger bloggers might not have that luxury.

So, do you let the world know who you really are by letting it all hang out on your blog? Or, do you craft a sanitized, lifeless, carefully worded resume? Most pros would argue for the resume and they’d probably be right. Unless I was doing the interview.

Blogs really just next-generation Web sites

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“…blogs are really just next-generation Web sites. Every company will have a blog-like (interactive, two-way) component on their home page a couple of years from now. And the word blog may not be used.”

— Debbie Weil at BlogWrite for CEO’s. Ms. Weil references a survey of marketers (49% won’t use blogs in the next year) that reflects what we’re seeing with many of our customers. I agree that someday (soon) all websites will be blog-like but we won’t notice or care.

Political bloggers meet in Las Vegas

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Potential presidential candidates, campaign representatives and Washington reporters were in abundance Friday at the Yearly Kos 2006 Convention, a three-day gathering of bloggers in Las Vegas. Markos Moulitsas, the founder of the Daily Kos and the blogger for whom the meeting is named:

“Both parties have failed us. Republicans have failed us because they can’t govern. Democrats have failed because they can’t get elected. So now it’s our turn.”

Uh, our turn to do what? Never mind. As someone who jots about radio and blogging frequently, I found this observation interesting:

“The blogosphere has become for the left what talk radio has been for the right: a way of organizing and communicating to supporters. Blogging is nowhere near the force among Republicans as it is among Democrats, and talk radio is a much more effective tool for Republicans.”

You can read the full story here (Thanks to Henry for the pointer).

Idea for documentary film: Send Kay, Darin and John to YearlyKos 2007. Crew follows each around the convention. Kind of a living Left, Right and Center. Assuming, of course, Darin gets released from blogger rehab by then.

Tipping point for blogging at Learfield

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The head of our company made a pretty big announcement this morning, about some high-level promotions. But the exciting thing for me is how the announcement was made. Our CEO posted it to the corporate blog. And I think he did it from Ireland or Paris or somewhere. Now, I’m sure someone sent around the requisite Word document but the blog was the medium of choice for getting the word out to our employees (and the world). The Big Guy could have called a big company-wide meeting or circulated some kind of “eyes only” memo but he didn’t. Someone probably did a news release but even that was something of an afterthought. Clyde’s post is better. It’s a real, live person…speaking in a human voice…telling one and all what’s going on at our company. How hard is that? Damned hard.

“older gentleman”

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Say howdy to the newest Learfield blogger (the Ramblings of Rick), Rick Kennedy. I normally give newbies a few days to get their feet under them, as it were. But I have a feeling Rick will stick. His first post is a gracious nod to a few of the the other Learfield bloggers, including smays:

Perhaps the most diligent blogger I’ve ever known is Steve Mays. He’s not an “old guy”, but is an older gentleman. He’s of an age from which one wouldn’t expect much computer savvy, let alone tight, quality blogging. He blogs every day, lets loose his conviction, political views and general moral fibre (or lack thereof) and packages it all in very entertaining and informative prose.

Older gentleman? Let’s face it…from 58 you can throw your walker and hit 60. But it’s tough to see in print, even in the middle of some very kind words. Colonel Sanders is an “older gentleman.” Mark Twain is an “older gentleman.” (Okay, they’re dead, but you get my drift) I want to be your Funky Web Monkey. Or, your Pile Drivin’ Digital Daddy. Almost anything but an “older gentleman.” (Sigh)

But let’s not make this about me. Let’s keep an eye on The Ramblings of Rick and encourage our new Brother in Blogging.

Update: I couldn’t sleep, worrying about “Ramblings of Rick” as a blog title. I humbly offer the following as alternatives:

 

Ricky, Ricky bo Bicky Bonana fanna fo Ficky Fee fy mo Mickey, Ricky! Dot Com
Brother Rick’s Traveling Blogathon
Rick Shaw, Kung Fu Blogger
Rick’s Place
Rickaford Nation

Ten Tips for New Bloggers

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There is no shortage of tips, guidelines and suggestions for how to blog and I am under no illusion that I can add anything fresh or original… but I am advising clients and co-workers on this subject so I thought I should take a stab at coming up with a few tips for new bloggers. Certainly not comprehensive, just the ones that popped into my head 15 minutes ago.

1. Headlines: Descriptive vs. clever – When I try to write a clever headline it just comes across as cryptic. A reader is much more likely to read your post if they have some idea what it’s about. Don’t delude yourself that they’ll be so intrigued by our clever headline that they’ll read what you’ve written. An example from smays.com: “More news after this.” vs. “30 years of broadcasting.”

2. Do not delete posts – There will come a time when you post something to your blog and later wish you hadn’t. It’s tempting to just delete the post. Don’t. The fact is you did write it and you did post it. Deleting it doesn’t change that and it’s almost surely cached somewhere. Pulling it is dishonest or unethical. A better approach is to do a follow-up post and say that you were wrong…or hasty…or misinformed. Or you just changed your mind about what you wrote. All okay. Deleting posts is considered very bad form and you’ll catch a lot of grief for doing it.

3. Editing posts – Sometimes you get something so wrong that you don’t want to leave it “out there,” uncorrected. The generally accepted way to handle this is to use a strike-through.

Example: “The senator owed $500,000 $200,000 in back taxes.”

You’ve corrected something that was inaccurate but you did so openly, letting readers see what you changed in your post.

4. Attribution – It’s common practice among bloggers to grab text from another blog or website and include it a post on their blog. Better bloggers take the time to rewrite. And there’s no reason not to put the original material in quotation marks or italics. At the very least, you should link back to the original story or blog post and attribute your source. And if you see an interesting post on someone’s blog and write about it on your blog… it’s considered good form to acknowledge this in your post…frequently at the end [via smays.com]

5. Use category tags – Tagging your posts with one or more categories makes it easy for a reader to see all of your posts on a particular subject. But don’t get carried away.

6. Link freely – Unless you’re a brilliant and original writer, much of the value in your blog posts will be links to other blogs and websites. Most blogging applications feature “permalinks,” which make it easy to permanently link to a specific blog post (as opposed to linking to the “home page” of the blog).

7. Photos – Given that a blog is just another type of web page, the same guidelines for photos apply. Only use an image when it adds something to the post. Keep it relevant. And, whenever possisble, be consistent with the size and placement of your images.

8. Comments – Most serious bloggers will argue that a blog without comments is not really the “conversation” that bloggers are always writing and talking about. But you’ll find many blogs where comments have been turned off. You can also set your comments so that you’re emailed when a reader has posted a comment so you can approve (or delete). “Comment spam” has become a real headache for many bloggers but the software is getting better at dealing with this issue. The best blogs get lots of comments and they add much to the overall experience.

9. Stay focused – Decide what your blog is about (if it’s about anything) and try to focus your posts in that direction. If you really don’t care who reads your blog or what they think about what you’ve written, then post about anything. But a blog that’s about everything is really about nothing. Try to find a subject that you know and/or care about and write about that. It can be anything (technology, your cat, recipes, politics) but find your niche.

10. Post frequently – The best, most dedicated bloggers post several times a day. Having something fresh every day goes a long way toward bringing people back to your blog. At the very least, try to post a few times a week. If you can’t find the time or the will to do that…ask yourself if you really want to mess with blogging at all.

“It isn’t broadcasting anymore.”

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In the early 70’s, Clyde Lear and Derry Brownfield founded the company I work for. It’s really a pretty cool story. In a recent blog post, Clyde demonstrates that he understands the seismic changes going on in the media world, and how they apply to our company.

“Affiliate radio stations are an important part of the mix. But farmers and other ag interests have so many ways to receive the message: print, podcasts, computers, etc. What remains is the message. It is the reporting and story-telling of … smart, discerning reporters who can effectively communicate. That is the message–not the media!”

I’m of the opinion that all established media companies must reinvent themselves to a greater or lesser degree. Some won’t make it. I’d like to think we will. And it’s a good sign that the top guy is clued.

Down the food chain a link or two, a couple of our reporters asked me to set up blogs for them this past week. They’re both veteran radio reporters (and writers). Bill Scott has been covering Wisconsin sports for a loooonnng time. Kay Henderson is one of the most respected political reporters in Iowa and has been at since the late 80’s.

Here’s the exciting part: read a couple of Bill’s stories here and Kay’s stories here. Now, read the first couple of posts on Bill’s blog…and Kay’s blog. I’m not suggesting that one is better than the other, just different. And, for me, one is much more interesting to read. I’ll let others argue about what is –and isn’t– journalism.

If Bill and Kay stick with the blogging thing, I predict that in a year, they will have far more readers of their blogs than of their “real” news and sports stories. And, for what it’s worth, they’ll be having more fun doing it.

Mark Cuban: “Blogging is personal, traditional media is corporate.”

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“Traditional media has become almost exclusively corporate while blogging remains almost exclusively personal. (People in traditional media) get hired for a specific job and they have to do that job. They get hired by a corporation that is most likely public, which means their senior management , the people they ultimately report to, have to put getting the stock price up above all else. That is really what blogging vs traditional media in 2006 has come down to. Bloggers drive blogs, share price drives traditional media. Blogging is personal, traditional media is corporate. Which is exactly why blog readership is going up, while traditional media is consolidating, if not contracting. Traditional media goes to work, bloggers live their work.”

I encourage you to read Mr. Cuban’s full post. Say what you will, Mark Cuban has always been about five minutes ahead on the old “Information Highway.” And he understands blogging as only a blogger can. [via Scripting.com]

I can send you one of our brochures

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If you’ve visited smays.com more than once, it was because of something you read here. Some idea that I expressed or someone else expressed and to which I linked. Frankly, there’s nothing else to do on this blog but read what I have written or pointed to.

Our company just spent a few sheckels (I have no idea how many) on some new brochures for one of our new business units. They look terrific. And the copy is pretty well written. But —if we believe Seth Godin— nobody is going to read them:

The thing you must remember about just about every corporate or organizational brochure is this: People won’t read it. I didn’t say it wasn’t important. I just said it wasn’t going to get read. People will consider its heft. They might glance at the photos. They will certainly notice the layout. And, if you’re lucky, they’ll read a few captions or testimonials.

He’s right of course. And we all know this because we don’t read the brochures that others hand or send to us. We put them in drawer or file until the next “clean up” day and then we haul them down to the dumpster. So why do we spend the time and money? Because we need something that tells people about our company/product/service and a nice brochure can be farmed out and done once and everyone stays “on message” by reading or handing out The Brochure.

The best brochure is stillborn. Dead at birth. A good business (or personal) blog, on the other hand, is a living thing. It grows and changes and reacts and responds to the world around you. I happen to believe this is equally true of “brochure websites.” That’s why good blogs get so much more traffic than static, change-once-a-month websites.

Anybody with a copy of PageMaker and a color printer can make a brochure. Some nice photos…a cool font…a clever logo…we’re done. Blogs are never done.

But I’m betting your customers –current and prospective– are more interested in the idea you have today than the ones you had six months ago that made it into The Brochure.

Update: It took just a few hours for Andrew to demonstrate that there are times when a nice brochure or flyer is the way to go. In this instance, he’s developing a piece of property and he needs a way to show people where it’s located and what the site will look like once it’s complete. Today’s Lesson: Not everything is a blog (and I must not be so quick to generalize).