Tag Archives: blogging

By the time you need a blog, it’s too late

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One of my blogging sermonettes is the importance of having an established blog (and readership) before you need it. Once the shit has hit the fan, you can’t run down the hall to the IT department and shout, “Quick! We need a blog!”

If you have a credible blog in place, you can respond to and comment on topics as they arise. A good example of this is “Your Pet’s Best Friend,” a blog written by my old Kennett buddy Dr. T. Everett Mobley.

Like vets all across the country, his clients are concerned about contaminated pet food. He’s been posting short updates with links to other websites and just generally letting his readers know what’s happening.

Everett is not our vet but I know him and trust him and I’ll be checking his blog to get his take on this situation. As far as I know, none of the Jeff City vets have blogs. Missed opportunity.

Blog lemonade

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VirginaThe “West Virginia” printed on the shirts players wore after winning the NIT title with a 78-73 victory over Clemson on Thursday night is missing the last “i” in “Virginia.” WVU sports information director Shelly Poe said the NIT printed the shirts.

Embarrassing? Maybe a little for the NIT. But certainly not for West Virginia. Their accomplishment is in no way diminished. But it will get a little ink for a day or two.

If I were the Resident Blogger for West Virginia Athletics, I would be having some fun with this.

  • Invite fans to send in videos of themselves wearing the T-shirt and explaining the misspelling.
  • Post an explanation loaded with typos.
  • Have a fake professor (with British accent) explain how the spelling on the shirt is –in fact– the original, “correct” spelling of “Virgina”

Blogging lemonade.

Disclosure: The company I work for handles multi-media marketing for Clemson.

HealthCareFineArt.com

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Henry says I first mentioned blogging to him in 2003. He let the idea percolate for a while and emailed me last weekend to say he was ready to start blogging (he’s a thoughtful guy). I stopped by his office a couple of days later for my Are You Ready to Blog lecture. By the time I left, Henry had lost his blog virginity and had a couple of posts up at HealthCareFineArt.com.

Along with his medical practice, Henry has built a very successful business creating digital images for the health care industry.

Where was I? I remember. While Henry has a beautiful website, he had concluded a blog would be a valuable addition. People he knows and trusts warned him “this blog thing” might be a distraction. And he came to Dr. Steve for a second opinion.

Aside: Have I mentioned smays’ theory that the first 48 hours are critical in the life of a new blog? At the end of two days you’ll wind up with one, sad little “toe in the water” post… or a dozen or so posts.

I’m proud to report Dr. D. comes down solidly in Column B. He is off…and..running. And, like all good blogs, he has focus. He’s writing for and about the health care fine art space (the oxygen is thin up there).

Like all natural bloggers, he didn’t need much help. He came armed with passion, creativity and something to say. And he hasn’t stopped saying it. He is… empowered!

(Throw up the Prediction graphic)

A year from now, a Google search for “health care fine art” will take you to Henry’s blog. Comments are open, so if I’m wrong… I want to hear about it.

If any smays.com readers with blog want to give Henry a little link love, he’ll appreciate it and so will I.

How to improve Google rank? Blog

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Last night I posted about one of the speakers at a statewide child abuse conference that got underway here in Jefferson City on Wednesday.

Jan Hindman has served on the advisory board of the National Resource Center on Child Sexual Abuse, the National Network for Juvenile Sex Offenders, and she is currently a member of the Oregon Attorney General’s Sexual Assault Task Force. She is also the past president of the Association for the Treatment of Sexual Abusers, as well as being an author of numerous publications and a national trainer, lecturer, and consultant.

Today I had occasion to google “Jan Hindman” and came up with 551 results. As I scanned down the list, I discovered that my post here on smays.com was #48.

I am not all that knowledgable about Google ranking, but that a blog post (on a site with modest traffic) could could show up in the top 10% of the rankings in less than 24 hours says something about the power of blogs.

Update (3/17/07): For some reason my post is no longer showing up in that Google search. As Roseanne Roseannadana used to say, “Never mind.”

Correction courtesy of Bass (3/19/07): Emily Litella said, “Never Mind.” Roseanne Rosannadanna said, “What are you trying to do, make me sick?” Both played by Gilda Radner.

Are blogs the new resumes?

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The folks at Innovation Zen make a good case for this:

“Imagine you are a prospective employer, and you can compare two identical candidates. The first candidate has simply handed you a 2 page resume + 1 page cover letter. The second candidate has done the same, but they have also included a link to their blog. Now, further imagine that although the blog gives a more detailed picture, it does not change your opinion of the second candidate. Which candidate would you choose? My guess is that you would choose the blogger simply because they are a known quantity.”

I like the idea that we are our own “brand” and a blog is THE best tool for promoting same.

Twitter: “microblogging”

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Have you been following the Twitter thing? Ian Curry at frog design describes it better than I can:

Twitter“Twitter is perhaps the best example of a new kind of blog that some are calling a “tumblelog.” The tumblelog is a bit like the old link lists: quick one or two-line entries – sometimes just a picture. Twitter in specific allows you to post, through a variety of means (IM, phone, web), short messages meant to describe what you are doing at any given moment. By establishing contacts on the site, you can also get a collected list of what all of your friends are posting.”

I set up a Twitter page, just to get a feel for the tool and I almost get it. There are times when I’d like to just post something that doesn’t quite fit on smays.com. I can see how this could be even more useful for texting.

And handy for live-blogging something like a basketball game or debate in the state legislature. Some have used the term “microblogging” to describe this. Looks like something to watch.

Running after the Cluetrain

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I spent a lot of energy in the late 90’s trying to convince people I worked with (and anyone I could get to listen) the Internet was a force to be reckoned with. Something that would touch and change every part of our lives and our business. There was plenty of eye-rolling and rib-nudging. Then, one day, I didn’t have to say another word. Anyone with a functioning cortex understood the Internet wasn’t just happening… it had happened.

Five years ago I started blogging and, a couple of years later, listening to podcasts. Again, I tugged at a few sleeves and suggested these tools would be/could be/should be part of what we do. The reactions were very similar.

As I swill Rocket Fuel and surf away another Saturday morning, I come across story after story about how people, company organizations are blogging and podcasting. Out of habit, I started to forward these to those who would (or should) want to know…and I stopped.

No need. If you don’t get it by now, you won’t. I’ll continue to post on these topics (until even that seems pointless), but I won’t spend every evening tip-toeing up and down the hall, sliding these links under co-worker’s doors.

Whew. Glad that’s over.

Blogging makes you respectful and clear

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Seth Godin explains two of the biggest benefits of blogging:

“The act of writing a blog changes people, especially business people. The first thing it does is change posture. Once you realize that no one HAS to read your blog, that you can’t MAKE them read your blog, you approach writing with humility and view readers with gratitude. The second thing it does is force you to be clear. If you write something that’s confusing or in shorthand, you fail.

Respectful and clear. That’s a lot to get out of something that doesn’t take much time.”

I’ve been dealing with clients and customers for 35 years and there’s no question that the past five years of blogging has made me better at it.

Student Blogger Wanted

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How can you make money blogging? Learfielder Len found this job posting on the Journal of Sports Media blog:

“Career Sports & Entertainment, a sports marketing and PR agency in Atlanta, is looking for qualified journalism students for a program called “AT&T SEC Snapshot.” It will provide weekly coverage for SECsports.com, devoted to Olympic spring sports across the SEC. The student blogger/reporter would provide weekly articles/blogs on SECSports.com. The program is scheduled to launch in early March, so they would like to find a good candidate as soon as possible. If interested, please contact Melanie Jarrett, Career Sports & Entertainment, or 770-995-1300.”

We’ll see more of this. Good, experienced bloggers will be in demand. Can every MSM reporter blog? Some can. But years of traditional writing and reporting seems to rob some of the human voice that the best blogs have.

Why blogs matter: Reason #236

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Let me preface this by saying –again– how much I like Hy-Vee. Our local store is working hard and making a big investment to give us an even better shopping experience.

Over the noon hour, I posted about trying to take a photo in our newly remodeled store. No biggie.

Fast-forward less than 10 hours: I search Technorati (a blog search engine) for “Hy-Vee” and get 5,000+ results. My post was #3 on the list.

Technorati

How many will see my post? Who knows. The point is…in 2007…every customer can be heard. When they walk out of your store, they can sit down at a computer and talk to the world about their experience with your company. Do you know what they’re saying?