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Tag Archives: blogging
More ads flowing to blogs?
The Society for New Communications Research is a think tank on new media. They recently asked a couple of hundred advertising agencies about their plans to advertise and market in “conversational media” (blogs and podcasts and such). Among the findings:
“In the next five years, a majority of advertising and marketing professionals expect to spend more money on so-called conversational media–or online media that encompasses things like blogs and podcasts–than on advertising through traditional media such as newspapers or magazines.
Today, a majority of these agencies said that they spend about 2.5 percent of their total budgets on conversational media, but by 2012, they plan to tip that percentage to more than they spend on traditional media.”
From a post by Stefanie Olsen over at the C|Net Blog (Thanks to Kevin O’Keefe at LexBlog for the pointer.)
As one who has made his living from “radio spots” for 30+ years, this is hard to imagine. But five years isn’t that long. I guess we’ll see.
Band of Bloggers: War Through A Soldiers Eyes
Watched a really interesting program on the History Channel last night about military bloggers (milbloggers) in Irag:
“For the first time in history, modern technology is enabling viewers to experience war as it really is… directly from the battlefield. An ever growing band of military bloggers are using the internet, video cameras and cell phones to deliver honest, powerful and uncensored content. Band of Bloggers will be the site that will collect this raw and riveting “soldier generated content.”
Remember the early day of the war when network reporters (and anchors) were “embedded” with our troops, reporting from “the front lines?” Well, a lot of those reporters have got the fuck out of Dodge or been forced to do their reports from the basement of the Baghdad Hilton.
Questions of objectivity aside, you can’t get much more “front line” than these men and women. Some of them have even rigged cameras to their helmets to record video.
If Vietnam was our first televised war, Iraq is our first blogged war. If you’re a blogger or read blogs, you’ll want to watch Band of Bloggers.
Focus, Passion and Originality
Karl Long, a Web/Social Media Integration Manager at Nokia, identifys three traits of a successful blog – focus, passion, & originality:
“Focus – I think one of the most important choices a blogger makes when they start their blog is what their focus is. Think about a first time visitor getting dropped on your blog from a search engine or stumbleupon, are they going to understand in 2 seconds exactly what your blog is about? If the answer is yes you will have a much better chance of building a readership quickly and you will have a successful blog. If not, you may well build a successful blog but it will take years as opposed to months.
Passion – This is the only possible way that you will be able to sustain regular posting of a high enough quality over the course of years. If you don’t have the passion your blog will become a ghost town very quickly. People talk about the passion in the writing, and how important it is for readers, but IMHO the passion is all about the ability to sustain you through the emotional roller coaster ride of writing a blog. Sure your passion will come through in your writing, but it is your passion that will keep you plugging away when no one is coming back, no one is commenting, and no one is linking to you. Passion may not be the only thing that will drag you along, but it is the most enjoyable so unless you are a masochist you better love what your talking about.
Originality – In branding terms, what differentiates you from the crowded playing field of blogs all talking about the same thing. They don’t call the blogosphere an echo chamber for nothing, because most of the time everyone is reflecting and amplifying what else is happening around the blogosphere. Original content and original ideas in the blogosphere stand out like beacons in the night, and not to labor the metaphor but they also attract other bloggers like moths to a flame.”
[via LexBlog]
Profitable blogs
This is a really good article by Sam Zuckerman at SFGate.com (San Francisco Chronicle):
“More quickly than most anyone imagined, blogging is growing up. From the blogosphere’s anarchistic roots, a professional cadre is emerging that is creating an industry whose top-performing businesses now earn serious money. The industry is expanding at warp speed. Blog-based media could just be poised to elbow aside traditional print and broadcast outlets to become one of the dominant sources of news, information and opinion, many observers believe.”
This is a must read for anyone in the media business. Management or foot soldier.
Dave Winer: “The Small Picture”
Dave Winer weighs in on the relationship between subscriber numbers (to your blog or website) and actual readership, and why he’s more interested in “the small picture”:
“Ultimately what matters to me is not how many people subscribe to my feed, rather how much of a connection I can make with the people I want to connect with. I’m satisfied that the people I care about read my site.
I’m a blogger not a broadcaster. Blogging isn’t about mass markets, it’s about the small picture. My small picture (and for you, yours). I’m trying to draw a picture, create a frame of reference that’s personal, not corporate. I’m a zig to corporate media’s zag. I am a blogger. I am personal.”
I was a broadcaster for a dozen years. My father for 30+. The company I work for was once all about broadcasting (now less so). It’s a little… unsettling, to realize that I’m no longer a broadcaster.
Blogs most trusted form of web advertising
“Consumer-generated content is by far a more trusted form of advertising worldwide than search engine ads, banner ads, or text ads, according to Nielsen, and is trusted almost as much as physical word-of-mouth. 66 percent of North Americans trust consumer-generated media, such as blogs. Only higher trust ranking was ‘other consumer recommendations,’ which earned 78 percent of respondents’ trust.” [WebProNews via LexBlog]
Recent example: George’s review of the new Sony HRD-CX7 digital video camera. I happen to know that George knows a LOT about cameras, hardware and software. If he likes this camera enough to buy and recommend it, that’s all I need to know.
Online Block Party
Just had a nice chat with Brad Olsen and Amy Laughlin. They’re involved with Revolworks.com. They’ve got a really nice looking site, packed with ideas, mostly of a “spiritual” nature. They’re ready to move on to “phase two,” in terms of what they’re doing online and wanted my thoughts on blogging. I talked until their eyes glazed (Amy was on speaker phone, so her head was probably on her desk) over.
The point of this post is to illustrate how well blogs do in terms of Google search results ranking. I predicted this post would –within a week– show up on the first page of results of a Google search on “RevolWorks.”
This is happening hundreds (thousands?) of times a day. Companies and organizations jumping into the online conversational pool. RevelWorks.com looks great and the information found there is rich and deep. It’s like walking into a beautiful, well-furnished home… but you can’t find the people who live there. You can tell they’ve been there… but they don’t seem to be home a the moment.
A good blog would be like throwing a party on the front lawn.
Learfield’s original business plan
In his latest “History of Learfield” blog post, founder and CEO Clyde Lear shares the business plan (below) he put together 35 years ago, when he was starting the company. If you’ve ever started your own business, or think you might someday like to start your own business, you should download the PDF file and read Clyde’s plan (just 27 pages).
This a fascinating look at the very earliest beginnings of what has turned into a multi-million dollar company (Disclosure: the company I work for).
As a blogger, I love that Clyde chose to share this bit of history on his blog. It’s been sitting in his desk for 35 years and now he’s put it out there for employees, friends, family and the world.
J-Walk Blog
“The Web has thousands of halfway-decent blogs. This is one of them.” That’s how John Walkenbach describes his blog. No idea how I missed this wonderful blog all these years, but it’s in the reader now. The few minutes you waste here can be better spent on the J-Walk Blog.
Update (Sept 30, 2007): Yesterday morning I happened across the J-Walk Blog and posted the link above at 11:22 a.m. CDT. At 10:22 a.m. Mountain, J-Walk gave smays.com a nice little mention. (Not sure how this could happen so quickly because I can’t figure out the time zone thing.)
Not long after the mention on J-Walk, I heard from Keith Povall, a delightful chap (bloke?) who blogs from the UK. Keith is also the genius behind the Sandals and Socks website.
UPDATE: John abandoned his blog somewhere along the way in favor of Google+ and Facebook. Alas.