I thought I had heard about all there was to hear on the subject of smoking but I learned some new things from this week’s Living Healthy Podcast (show #7, by the way). If you smoke or have a friend or family member that smokes, this episode is worth a listen. Dr. Domke told a chilling story about an acquaintence (a doctor!) who had not smoked for 12 years…smoked one cigarette at a party or bar or something…and still smokes today, years later. The addictive quality of nicotine is staggering. Of those who stop, only 10% are still smoke-free one year later. But Henry is convinced that smokers can quit. No question, this is our best show to date.
Henry and I are having a hell of a good time doing these. And they remind me of all the interviews and radio shows I produced back in the day. But podcasting is sort of the distilled essence of that “radio” experience. It peels away everything but the fun. To all my old radio buddies who saw corporate PD’s and greedy owners suck the joy and life from “radio as we knew it,” I highly recommend podcasting.
Marketing genius is getting Napoleon Dynamite (and Pedro) to be spokesmen for the Utah State Fair. You can check out Napoleon’s Sweet Ads here and I’ve saved one here (AUDIO) for posterity. Don’t you just know the out-takes on these were sweet!
Okay, one more item on blogging. Patrick Hirsch did a really good piece on how blogs are becoming a marketing tool for small companies on Tuesday’s Marketplace segment on NPR’s All Things Considered. AUDIO: 3 min MP3
Seeing Wayne Newton perform at the MGM Grand in Las Vegas at the height of his career…depressing. Seeing Wayne Newton perform at his theater in Branson, Missouri in the twilight of his career…real depressing. Going backstage with your grandmother to stand in line to meet Wayne Newton after the show…a Brush with Near Greatness for little 12-year-old Lane.
Long-time farm broadcaster Jerry Passer was working at WMT-TV in Cedar Rapids, Iowa, in the mid-70’s, when a young Mary Hart came over from South Dakota to do feature segments for the midday news-farm show. Jerry recalls those million dollar gams looked great in the mini-skirts that were popular at the time.
This week’s BWNG is a…melange of brushes with near greatness. As a long-time radio guy, Jeff has met, interviewed or passed on the street…a lot of famous (or once-famous) people. He sat down in the BWNG studios armed with a long list of brushes and we didn’t get to them all.
We’ve all experienced brushes with near greatness. These pulse-pounding moments can range from a drunken limo ride with Courtney Love to an elevator ride with someone you’re pretty sure plays for the Cubs. A brush with near greatness does not require that you actually speak to or with the great one, or that they even know you’re in the room.
Today we debut what we hope will be a sustaining feature at smays.com. David –a friend and co-worker– has had not one, but two brushes with near greatness and he was kind enough to share them here. You can download the MP3 file for now and we’ll podcast as soon as I can figure out how to do that.
I would say this is one of those bogus Internet things that make the rounds but my buddy Bob says his brother-in-law knows the minister featured in this recording.
Mike McKean heads up the new Convergence program at the University of Missouri School of Journalism. This fall he begins his 20th year teaching at the J-School. Once upon a time, he was a reporter for The Missourinet, one of the state news networks owned by the company I work for. Mike and I get together every few months to talk about radio and journalism and the Internet and stuff like that.
Today I took my recorder along and asked him about: Teaching journalism in 2005; podcasting; blogs; radio; advertising; newspapers; “citizen journalism” and some other stuff.
Mary Quass has been doing the radio thing for a long time. She bought her first station in 1988 and was right in the thick of the consolidation “land rush” of the late ’90s. Mary’s from a small town in southeast Iowa (Fairfield) and got her first radio job in 1977 selling advertising at KHAK in Cedar Rapids. She became sales manager of the station for two years (1979-82) and then served as GSM at KSO Des Moines until she returned to Cedar Rapids to purchase KHAK.
Ten years later, Quass Broadcasting merged with Capstar to form Central Star Communications, and Mary oversaw all aspects of the radio stations in her region. In July 1999, when the company merged with Chancellor Media to become AMFM Inc., Central Star Communications consisted of 66 stations in 14 midwest markets.
I’ve known Mary for a long time and she’s been a good friend to our company. Mary is one smart lady and she doesn’t think out of the box because she doesn’t know there is a box. So I called to get her take on what’s happening “out there.” I asked her about satellite radio, podcasting, consolidation, blogs, Internet radio and a bunch of other stuff.
Correction and update: I knew that Mary had been interviewed by Radio Ink in 2003 –and mentioned it in the interview– but when I went back to check a couple of things I thought I was looking at a new interview. I wasn’t. But I found a couple of interesting nuggets while re-reading the piece. Remember, this was two years ago.
“We cant just stick our heads in the sand and think that the Internet wont have an impact on Radio. This is the first technology to mean that anybody can have a radio station as good as, if not better than, whats out there today and it has nothing to do with a license. I want to be in and out of the business by then. When I was growing up, I could tell you my favorite radio station, and I was adamant about it. Well, a 12-year-old today can tell you the artists, but they may or may not have a Radio station where they know the DJs. Im very concerned about this, because we havent remained relevant to these people.”
“As an industry, we got away from that and have lost sight of the fact that we must give people product that they cant get everywhere else. If we dont differentiate our product when the Internet becomes wireless, it will be a whole new ball game for all of us. We had better be ready, or the frustration we feel will only grow.”