It took me ten years to take the Apple Watch plunge but after five weeks I can’t imagine how I got by without it. Can’t recall a single day during the past month that I didn’t find myself staring at my wrist in amazement.

While sitting on the couch with my morning coffee I heard a tiny ping and felt a gentle vibration on my wrist letting me know I had received a message. With little/no thought I voiced a reply.

You have to understand, this is big juju for one who remembers a time before mobile phones (and fax machines and ATM’s and credit cards!) And I’m probably using 2% of the watch’s capabilities. It’s like rummaging around in a magician’s closet. “Ooh! Look at this!”

As hoped, I am leaving the iPhone at home or in the other room more often. Marginally less screen time. And it turns out the health and fitness hype is not hype, at least not for me. I’m exercising daily and getting more sleep.

I still have high hopes for “Apple Intelligence” and what it might be able to do with all the data my watch is collecting and has access to.

It’s been a long time since I wore a wristwatch (the word even feels odd). I’m pretty sure I was wearing one that day in November 2008 when I purchased my first iPhone. And probably for a while after that. But with the phone always at hand (so to speak) the watch became… unnecessary. So, sixteen years since I depended on a wristwatch to tell me the time.

The first Apple Watch was released on April 24, 2015. Not quite ten years ago. And while I’ve purchased most of the devices Apple has come up with over the years, I never took the plunge for an Apple Watch. Until this morning.

This post is something of a warning. As I become familiar with the many features of the Apple Watch I’ll be sharing my experiences here. 

Only those of a certain age will remember the entertainment role played by newspaper comics. And how impossibly futuristic Dick Tracy’s “2-way wrist radio” seemed.

Apple is having one of their product unveiling/press events tomorrow. Me and a couple of my Apple Fan Boys are getting together to watch. Everyone’s expecting to learn more about the upcoming Apple Watch. My buddies can’t wait to get one of these strapped to their liver-spotted wrists. I’ve never been a watch guy but then, I wasn’t a phone guy or a table guy, so who knows. I just don’t like jewelry on my hands. Never wore a wedding ring.

But don’t get me wrong, I’m excited about this new product category from my favorite company. And I’ve followed the tech press as it has speculated about features and price. And price is what I want to talk about today.

If the top-of-the-line Apple Edition carries a price tag of ten or twenty-thousand dollars (or more), a bunch of folks are going to lose their shit. Both fans and haters. I can’t imagine spending that kind of dough on a watch but a lot of folks will. And the fancy pants model won’t do anything that the low-end model can do, so why pay more?

I don’t know a lot of rich people so it’s really unfair of me to speculate about what makes them tick (get it?). But the only reason I can imagine wearing a watch that cost $100,000 (or more) is you want folks to know you are rich. I mean, nobody’s trying to sell “This thing keeps great time!”

And a watch has a few advantages in this regard. Yeah, if you saw me get out of my Lamborghini you’d know I was something special. Or if you visited me in my Malibu mansion. But if you want folks to know you’re a little bit special whenever you go out in public, you gotta wear it.

Now I can’t tell a five-thousand dollar suit from a thousand-dollar suit. But a watch is something you never have to take off (if it’s water-proof). It’s right there on your well-tanned wrist. And if it’s a Rolex or one of the other high-end time pieces… Whoa! Who the fuck is this guy with a 100K on his arm?

I’m starting to sound a little mean or envious here and that’s not my intention. I’m just trying to understand the thinking behind a luxury purchase.