You know I love my Apple Music playlists. And have wondered aloud who puts these together. Steven Levy wondered the same thing:
“Who are those editors putting the playlists together? It turns out they are music nerds who might have otherwise been displaced by technology. People from radio; people who used to work at publications; people who used to work at record companies — hard core passionate music people. They check in to work at offices in Cupertino or LA (though a few work remotely) and perform curation tasks that include making those playlists, which they draft and discuss in meetings that must be more fun than the ones at your job. The important thing is that they are human beings. Apple believes that only flesh-and-blood music lovers can properly select and format these lists, artfully making the segues from one tune to the next.”
“They are very much like those cosmic deejays in the early days or FM, or today’s superstar spinners at Las Vegas casinos and high end clubs everywhere. But without a direct channel to communicate with the audience — no microphone to explain yourself between blocks of song — it’s a weird kind of communication they have with their audience. […] After listening to a lot of these playlists, I feel I almost know whoever it is at Apple who specializes in Americana, Blues, and 60s rock.”
Apple Music has a Connect feature where fans can ‘connect’ with their favorite artists. I have zero interest in doing that but would love to connect with the people who create the playlists.
This is where I was going to try to describe how “apps for the TV” delivers a fundamentally different experience than the current TV model but I don’t think I’m up to the task. I know it’s a cliche but you’ll just have to play with for a bit get it. But I do have one example.
Apple’s Siri gets lot of shit but not from me. I use it more all the time (and I like “Okay, Google” as well). But Siri became even more useful when I learned I could summon him/her just by saying, “Hey, Siri” as opposed to double tapping the home button. This only works when the phone is plugged in but that makes sense if you think about it.
This was always a challenge during my Windows days. In part because there were no now high capacity external hard drives, but mostly because it was a tedious chore. And maybe I just wasn’t smart enough of disciplined enough. Best I could manage was to copy some documents and photos to some floppies and pray I didn’t the computer HD didn’t die.