Tag Archives: Apple

Chase Apple Pay ad with Bleachers

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“The ad — in which Apple was heavily involved according to AdAge — follows members of an indie band as they prepare for a show by making purchases with their Chase Freedom card through Apple Pay. One gets a haircut, for instance, while another has his guitar tuned.”

My first thought on watching this ad was, “Pretty cool for a bank.” Upon closer look I saw that Apple was “heavily involved” so… Wonder if someone at Chase went to Apple and said help us make this cool, or if Apple reached out to Chase and said why don’t you let us make this cool for you.

Been using Apple Pay here at The Coffee Zone for a week now and it reminds me a bit of using my key fob to unlock the MINI. When I approach my car I just automatically click the unlock button. When I approach cash registers, will I reach for my phone without thinking?

Apple Pay

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George Kopp and I went to Panera today for lunch and to try out Apple Pay. [The video is vertical because George thought it might get more of the transaction] This took a few extra seconds because I forgot to put my thumb on the Touch ID button. Had I done so it would have automatically used the first credit card in my Passbook app. As it was, I had to tap on my VISA card and then do Touch ID. I’m just not sure how paying for something is going to get easier/faster than this.

UPDATE: I stopped by Walgreen’s for a flu shot and on the way out picked up a bag of cookies to see if I could pay with Apple Pay. And, because nutrition is important to me, I swung by McDonald’s and got some fries. What I found most interesting is at both places, the person behind the counter had obviously never heard of Apple Pay. But when I passed my phone over the scanner, the registers made a happy beep and the transaction just happened. All the counter people did was enter the amount.

I see two possible futures for Apple Pay. (And I think we’ll know in six months) It will either be an unqualified success or it will go the way of the Amazon Phone, Microsoft’s Zune or Google’s Wallet. If it flops it will be because there was insufficient demand; retailers decided they didn’t want it (for reasons good and bad) and refused to make it an option; or some other combination of factors I’m not smart enough to see.

But it won’t be because people started getting their thumbs hacked off to fool TouchID or any other Mission Impossible bullshit.

Backup

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hero_2xThis was always a challenge during my Windows days. In part because there were no now high capacity external hard drives, but mostly because it was a tedious chore. And maybe I just wasn’t smart enough of disciplined enough. Best I could manage was to copy some documents and photos to some floppies and pray I didn’t the computer HD didn’t die.

That really changed for me when I switched to Mac and started using Time Machine. When I got to the office each morning I’d plug an external hard drive in and forget about. It did incremental back-ups in the background.

While I never had a hard drive failure, I frequently needed a file that I had mistakenly deleted. I don’t recall how we addressed this in the old Windows days but seems like you had to do a full restore (a major deal) to get that one file back. With Time Machine I just flip back through the backups until I find one where the missing file existed. Just drag the file to my desktop and it’s back.

[Allow me to stipulate that smarter folks than I probably had no trouble managing backups on Windows.]

Barb has less time for this kind of routine (but critical chore) so she doesn’t do backups as often as she should but I think we’ve solved that problem.

The AirPort Time Capsule is “a superfast Wi‑Fi base station and an easy-to-use backup device all in one.” No more plugging in external hard drives. When we fire up one of our MacBooks it periodically does the incremental backup. With two terabytes of storage, the Time Capsule manages backups for both Barb and me.

Because I’m a little paranoid about backups, I also run Carbon Copy Cloner once a week. And I’m going to start keeping a copy off site.

iMovie Themes

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I’m exactly the sort of amateur Apple’s iMovie was created for. A set of simple, easy-to-use tools for editing those home movies. And it has some nice features I rarely use. Like themes. Here’s a minute of video and stills from Singapore (that I might have posted already) with one of the iMovie themes. Adds a little class I could never do on my own.

Steve Jobs Schools

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“Some 1,000 children aged four to 12 will attend the schools, without notebooks, books or backpacks. Each of them, however, will have his or her own iPad. There will be no blackboards, chalk or classrooms, homeroom teachers, formal classes, lesson plans, seating charts, pens, teachers teaching from the front of the room, schedules, parent-teacher meetings, grades, recess bells, fixed school days and school vacations. If a child would rather play on his or her iPad instead of learning, it’ll be okay. And the children will choose what they wish to learn based on what they happen to be curious about.”

More at Spiegel Online

How Apple accidentally revolutionized health care

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ipad

“A study by Manhattan Research in 2011 found that 75% of physicians owned at least one Apple product. Vitera Healthcare’s 2012 survey of health-care professionals backed up this high number. The company’s study found that 60% of respondents used an iPhone and 45% owned an iPad.”

“Yale University’s School of Medicine even did away with paper materials for training upcoming physicians. The school provided iPads and wireless keyboards to all of its medical students. Other schools followed suit.”

“By April 2012, the (Apple) App Store included more than 13,600 health-related applications.“

Motley Fool

Scott Adams: iPhone Identity

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“… your iPhone would become the primary way you identify yourself to the world. Someday the store cashier will see your face pop up on a screen when you are next in line because your phone will be transmitting your identity at all times. No more swiping credit cards or writing checks. If your actual face matches the face on the cashier’s screen, you’re good to go, and your payment preferences (credit or debit) would automatically kick in.”

“With your phone in your pocket your car doors open when you get near, the front door of your house opens when approach, your lights adjust to your personal preferences, and all of your online passwords do auto-fill. When your phone is with you, the world will continuously conform to your preferences as you pass through it.”

“Consumers don’t want tablets, they want iPads”

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“Fifty percent of respondents preferred Apple over all other brands. There is a remarkable degree of unanimity in consumer’s preferences for the iPad over competing products. … In the US, we find that Apple has more than double the brand appeal of BlackBerry, HTC, Motorola, Nokia and Samsung combined. These manufacturers have a very high level of brand equity and visibility in adjacent categories. It is striking that they hold so little appeal for consumers in tablets.”

WSJ’s All Things Digital

My favorite line from this post: “Apple is succeeding in the category because it reinvented it.”