Tag Archives: Apple

Macs are $535 less expensive than PCs

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“In 2015, IBM let their employees decide – Windows or Mac. “The goal was to deliver a great employee choice program and strive to achieve the best Mac program,” Previn said. An emerging favorite meant the deployment of 30,000 Macs over the course of the year. But that number has grown. With more employees choosing Mac than ever before, the company now has 90,000 deployed (with only five admins supporting them), making it the largest Mac deployment on earth.”

“But isn’t it expensive, and doesn’t it overload IT? No. IBM found that not only do PCs drive twice the amount of support calls, they’re also three times more expensive. That’s right, depending on the model, IBM is saving anywhere from $273 – $543 per Mac compared to a PC, over a four-year lifespan. “And this reflects the best pricing we’ve ever gotten from Microsoft,” Previn said. Multiply that number by the 100,000+ Macs IBM expects to have deployed by the end of the year, and we’re talking some serious savings.”

JAMF

AirPods

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I spent some money on headphones back in the 70s. When I started at KBOA in ’72 all they had were these WWII-era Bakelite hockey pucks with a piece of vibrating tin inside.
headphones2

When I saw my first pair of Sennheiser open-air headphones (in a magazine) I ordered a pair and paid for them myself. And, yes, I took them into the studio for my shift and took them with me when done. They were pretty expensive (for the time) and a bit fragile. But I sounded soooo good in those headphones. More accurately, I could hear what I really sounded like and that was important.

Steve Mays KBOA control room

Fast forward several light years to the first iPods and the famous white earbuds that all serious music buffs hated. I loved them. They sounded fine to me and they fit my ears just fine. I’ve been using them ever since, pretty much every day.

In a few weeks Apple will start selling AirPods ($150) and I’ll buy a pair on Day One. And I might not be the only one. From Business Insider:

12% of U.S. consumers surveyed by Bank of America Merrill Lynch say they intend to purchase AirPods, apparently on the strength of Apple’s marketing, given that few people have actually seen and tried them out. This is a very bullish sign for Apple, says BAML. “12% of the US installed base could lead to up to an incremental $3bn in revenue,” writes the analysts.

“Apple’s marketing” is one explanation. Another might be that people like me have been using Apple earbuds for fifteen years and like them.

Apple Music changing the way I think about music

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Not sure I can explain this but let’s give it a shot. Raise your hand if you’re old enough to remember “collecting websites.” This was back in the early days of the web and long before Google made it easy to find your way back to a favorite site. Bookmarks were an important part of your web browser. It wasn’t uncommon to have dozens (hundreds?) of bookmarks. So many you needed a folder structure to keep them all organized. I don’t know many who still maintain such lists. Modern browsers do a pretty good job of keeping up with your favorites sites based on your surfing habits.

I’m seeing a similar evolution in my music listening habits. I still have some playlists I created in iTunes. These are lists of songs I purchased and downloaded. Or, more recently, just downloaded from Apple Music. But I’m finding it increasingly cumbersome to navigate these lists when compared to the way Apple Music connects me to music. Where my playlists are static (the same songs), Apple Music playlists are updated with fresh songs. I don’t know if this is true of all playlists or just some. But the result is a fresher, more dynamic experience. In some ways this feels like listening to a good radio station where the music rotation is the best blend of favorites and new stuff like the favorites. I told you… difficult to explain.

There are some classics I’ll always want to keep close (Mad Dogs and Englishmen, Harvest, Tapestry, etc) but I’m feeling less need to organize and manage “my” (i.e. downloaded) songs. If I’m in the mood for some funk or a Janis Joplin song Apple Music will deliver the good far better than my collection. My downloaded library is finite where Apple Music is infinite but increasingly aware of what I like (or might like).

When the interface becomes invisible

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There’s been a lot of wailing and gnashing of teeth over Apple’s announcement there won’t be a headphone jack in the new iPhone. Eliminating the jack leaves more room inside the device and makes it more water resistant, which makes sense but Frank Swain (New Scientist) thinks there’s more going on here.

“Unlike visual interfaces, which demand your attention, audio provides an ideal interface for pervasive, background connectivity. The end goal is a more immersive type of computing, where the interface itself becomes invisible.”

I talk to my iPhone more and more. Google Now, Siri, text-to-speech. And my device (I just don’t think of it as a ‘phone’ these days) is getting better at “understanding” me and giving me the information I ask for.

But if Apple’s new bluetooth Air Pods work as Mr. Swain thinks they will, they might take us much closer to “a more immersive type of computing, where the interface itself becomes invisible.” Suspend your disbelief for a minute or two and imagine me sitting in my local coffee shop with my Air Pods in my ever-larger ears. I’m listening to Bob Dylan.

Siri: Excuse me, Steve, but you have a message from George Kopp. Would you like for me to read it to you? [George is on a VIP list of people I’ve told Siri I’d like to hear from when I’m doing other stuff]

Me: Yes, please.

Siri: George wants to know if you you’d like to have lunch at the fish place?

Me: Tell him I’d love to. What time?

Siri: I’ll check… George asks if noon is good for you?

Me: Tell him it’s a date.

[Later that morning]

Siri: The new John Sanford novel you pre-ordered on Amazon has shipped. Should arrive this Friday.

Me: Thanks, Siri. Put a link on my calendar to the description of the novel. I can’t recall what this one is about.

Siri: I’ve added a link. If you’d like, I can read you the description now…

Me: Okay. Please do [Siri starts to read the description, I remember, and tell her she can stop]

Siri has a standing order not to contact me between 10 p.m. and 7 a.m., unless I get a call from someone on my VIP list. Next morning I pop in one of the AirPods…

Me: Good morning, Siri. What do I have on the calendar for today?

Siri: You’re joking, right? [I’ve programmed Siri to have a sense of humor where she thinks appropriate] Actually, you do have one item. Hattie has an appointment at the vet for her annual shots. 4 p.m.

Me: When was she last at the vet? [Siri has access to my calendar, of course)

Siri: Looks like March 8th of this year. There’s a PDF of the vet’s notes from that visit attached to the appointment on your calendar. Would you like for me to email that to you?

Me: No thanks, I remember now. What’s the big news this morning? [I’ve given Siri a list of topics I’m interested in and she augments that with what I’ve been reading and searching. She reads headlines]

Me: Wow. Can you play the audio (from YouTube clip) of Trump saying he thinks Putin is a great leader?

Siri: Of course. The clip runs 45 seconds.

I could go on (and on) but you get the idea. Before anyone freaks out about Siri… this could Google Now or Amazon Alexa or (fill in the blank). And I’ve given my digital assistant access to all or most of my accounts. (Hey, Siri… when is my VISA bill due?)

Not keen on having a robotic voice buzzing in your ear all day? Chill. It will be as natural and pleasant as any human voice you hear. Even better. [More examples]

Will it seem strange to hear and see people talking quietly to these digital assistants? At first. But it’s pretty common to see people talking via bluetooth devices now. When everyone has and uses this kind of tool, it won’t seem that odd. Remember it would have once seemed strange to see people walking down the street talking on a phone.

No, I don’t think Apple is simply trying to get rid of the little white wire hanging from our ears. This is about a new way of accessing and interacting with all of the information in the world.

Curated music playlists

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I’m a big fan of curated playlists (Apple Music for me) and have been curious about how and by whom these lists are created. This longish article is the best look at this I’ve read to date.

“Spotify says 50% of its more than 100 million users globally are listening to its human-curated playlists (not counting those in the popular, algorithmically personalized “Discover Weekly”), which cumulatively generate more than a billion plays per week. According to an industry estimate, 1 out of every 5 plays across all streaming services today happens inside of a playlist.”

“Music fans […] can smell the difference between a service where much of the product is dictated by algorithms or charts and one that is guided by more knowledgeable but equally passionate versions of themselves.”

Secretive as always, “Apple declined to share how many of those users are going to its playlists and how often.”

Pixelmator extensions for Apple Photos

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Pixelmator Retouch Extension Overview from Pixelmator Team on Vimeo.

Google Photos does an amazing job of organizing photos for people who don’t have time or inclination to do that chore manually. I’m one of those lost souls and find Google Photos frustrating. So I’ve continued to manage my photos on my MacBook in Apple Photos and upload anything worth sharing to my blog and flickr.

I use Pixelmator for editing photos and the most recent update to that app includes extensions that make it easy to use Pixelmator from within the Apple Photos app.

iPhone SE: Something smaller in my pants

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iphone6SI purchased the iPhone 6 in September of 2014 and traded it in for the 6S a year later. Now, just seven months later, I’m trading up/down/over for the new iPhone SE. The review below touches on most of my reasons. I always liked the smaller versions of the iPhone but they kept putting must-have (for me) features in the larger phones. With the SE, I can get those features in a smaller phone better suited to my Trump-like hands. But the change that sealed the deal for me was putting the on-off switch back on the top of the phone… WHERE IT BELONGS! A day doesn’t go buy that I don’t accidentally turn my phone off while adjusting the volume (see image below).

I thought the days of smaller (perfect) phones were forever gone. Thank you, Apple. Here’s some more money. This review mirrors my thinking on this.

This is why I love Apple Music

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You know I love my Apple Music playlists. And have wondered aloud who puts these together. Steven Levy wondered the same thing:

“Who are those editors putting the playlists together? It turns out they are music nerds who might have otherwise been displaced by technology. People from radio; people who used to work at publications; people who used to work at record companies — hard core passionate music people. They check in to work at offices in Cupertino or LA (though a few work remotely) and perform curation tasks that include making those playlists, which they draft and discuss in meetings that must be more fun than the ones at your job. The important thing is that they are human beings. Apple believes that only flesh-and-blood music lovers can properly select and format these lists, artfully making the segues from one tune to the next.”

“They are very much like those cosmic deejays in the early days or FM, or today’s superstar spinners at Las Vegas casinos and high end clubs everywhere. But without a direct channel to communicate with the audience — no microphone to explain yourself between blocks of song — it’s a weird kind of communication they have with their audience. […] After listening to a lot of these playlists, I feel I almost know whoever it is at Apple who specializes in Americana, Blues, and 60s rock.”

Apple Music has a Connect feature where fans can ‘connect’ with their favorite artists. I have zero interest in doing that but would love to connect with the people who create the playlists.

“We believe the future of TV is apps”

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Apple CEO Tim Cook said that during the announcement of the latest version of Apple TV back in September. I didn’t give it much thought at the time but after using apps on the TV for a few days, I’m starting to get a sense of what he was talking about. Not sure I can describe it in any useful way.

Back in the 50s we had two or three channels and everything came through one of them (in real time). Cable brought us more pipes but you had to be watching the right pipe at the right time to see what you wanted (or what the network wanted you to see). VCRs and (later) DVRs allowed us to time shift and skip commercials but its was still a channels-of-programs world.

The iPhone introduced the concept of apps. The New York Times has an app; ESPN has an app; all gods children got an app. Now the world is mobile and apps is where it’s at.

reutersTVThis is where I was going to try to describe how “apps for the TV” delivers a fundamentally different experience than the current TV model but I don’t think I’m up to the task. I know it’s a cliche but you’ll just have to play with for a bit get it. But I do have one example.

The new (4th generation) Apple TV comes with an app for Reuters TV. You can watch individual stories (Trump on SNL) or categories (World News). Or you can let the app build a “newscast” for you. Tell it how much time you have (5, 15, 30 minutes) and it does the rest.

I’ve been impressed with the few of these I’ve watched. No high profile anchors and no famous network correspondents. I’m reminded of the early days of CNN Headline News with anonymous (but competent) reports told you what was happening. The reporters I’ve watched on Reuters TV are not slick or polished but they get the job done and the story is clearly more important than the people reporting.

The production values are excellent, they’ve just done away with a lot of the shit (glitzy graphics, etc) the networks have piled on over the years. And it’s rare to see an NBC newscast without at least one “story” promoting the network (“More on the TODAY SHOW tomorrow morning…”).

Reuters TV did toss in a couple of 10 second (?) ads but they were not intrusive and they weren’t aimed at the 65+ demo.

So, if I get home in the middle of the afternoon and want a summary of news, Reuters TV can give me what I want; the length I want; when I want it. On my new big screen TV. Apps do this well. Far better than networks and cable channels.

As I get more comfortable with TV = apps I’ll take another stab at describing this. I’d be very interested in hearing from others using the latests version of Apple TV.