Tag Archives: agwired

Former Learfielders meet up at CW event

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Two former Learfielders met up in Nashville yesterday where they were working the big country music event called Fan Fair. Chuck Zimmerman is blogging the event for New Holland Tractor. Ben Krech is a (the?) production director for XM Satellite Radio which, obviously, has a bunch of CW channels. Chuck shares a brief (6 min) interview with Ben. I mention this because they’re friends and because each has moved into interesting new media directions.

How can I blog you today?

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Sounds like my pal Chuck has figured out how to make blogging pay. He has event blogging down cold and I keep thinking I’ll read about more and more people doing this. For now, Chuck is focusing on agrimarketing events but there’s no reason someone couldn’t do this for any event (assuming you have a clue and a willingness to work 18 hour days). Could you get $5k for one of these gigs? And maybe work up to two a month? Shoot, that’s almost a business.

RSS for network websites

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For sometime now, I’ve been embarrassed that our news network websites were not RSS enabled. Very lame. Big Andy worked a little magic so we could add this essential feature. If you’re interested in news about Missouri, Iowa or Wisconsin…you can now subscribe to our news and/or sports feeds. A necessary step to get some podcasts going, too.

I spent a good chunk of the past week trying to convince some of the Grownups at our company that a well executed blog might be a better way to communicate with employees than an eight-page memo that comes out three times a year (as an email attachment). Take some rusy pliars…get a good grip on one of my molars…twist slowly back and forth until the tooth comes free. But god bless ’em, they paid me for every minute I worked. Whoo wah!

Nice lunch with Chuck who is doing nothing less than redefining the agriculture marketing space. His company is two years old and is doing everything right (IMHO). Chuck’s a Viet Cong sapper running quietly through the jungle in a pair of rubber shower thongs…while big media and marketing companies are sipping mai tai’s in a Saigon bar.

What IS the best tool for the job?

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ReportersA bunch of ag reporters (including one of ours) are at a media event in Johnston, Iowa (near Des Moines), hosted by Pioneer (big ag company). Not sure how many of the reporters were blogging the event but a couple for sure. As I watched the blogs I started wondering, what is the “best” medium for covering an event like this.

While highly unlikely that a broadcast station (radio or TV) or network would cover a day-long event live…would that, in fact, be better coverage? Probably the closest thing to being there yourself but unless they put the video/audio online for later, on-demand acess (and did so almost immediately)…you’d have to catch it live or miss it completely. And live broadast coverage (TV or radio) would offer little opportunity for some context and perspective by the reporter covering the event.

Is it even remotely possible that a really well-done blog (with still images, video, audio, RSS feed, etc etc etc) could have advantages over traditonal live coverage of the event? My heart wants to say “no way,” but my head is saying, “maybe.”

I’ve been doing radio for almost 35 years and blogging for just four and this just blows my mind. And I could be missing something here. For example, the print reporter might argue that his/her 1,000 word story in tomorrow’s (or the day after) newspaper/magazine offers greater depth and insight and detail than a few short blog posts. Good point.

A TV guy might point out that his/her well-edited, high quality video package on the evening news is far superior to a few minutes of poorly-lighted video from a camcorder. True enough.

I’m not sure what the technical or content advantages radio has in this scenerio. I’ll get back to you.

This sounds heretical –more blog hype– until you actually watch a first-rate blogger cover an event and compare that to the more traditional media. And in the end, it will be the public that decides where to get the latest/best info.

2006 Commodity Classic in your pocket

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This is such a good idea. First time I’ve seen it but I predict it will be routine in the not-to-distant future. AgWired’s Chuck Zimmerman will be blogging the 2006 Commodity Classic:

All the pictures I take and video and audio I record will be pre-loaded onto a video iPod. One of those things will be country music star Michael Peterson’s performance that’s being sponsored by New Holland. Once we know who the winner is Michael will record a personal message which we’ll also load onto the iPod. And, there’s more. We’ll also load Michael’s newest CD, “Down on the Farm,” which you can currently only purchase from your local New Holland dealer. It won’t be out in stores until later this spring.

Or you could hand out some key-chains.

Agribloggers wanted

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Chuck Z. (AgWired) already has more business than he can take care of and he’s looking for bloggers and podcasters:

Passionate about agriculture. Willing to write one or more articles per day at least 5 days per week. Can be brief and yet offer significant information and ideas. Computer literate (knows how to make a hyperlink, Google’s to find out stuff, etc.). Already blogs would be nice. Can take a decent digital photo and edit it. Owns a digital camera and notebook computer.

I don’t care if you have a “day” job. I don’t care if you’re currently unemployed even. What I will care about is quality, self-initiative and dependability.

My first thought was anyone with this skill set has or can land a full-time gig. They don’t have to take digital piece work. But maybe you like your day job (with 401k and health benefits) but would like to indulge your “passion for agriculture” in your spare time…be part of a communications revolution…and pick up a few bucks to boot. Maybe you’re an FFA student working your way through college. Maybe you’re a radio news guy making $22k.

I have no doubt Chuck will find his bloggers and podcasters. And he won’t care if they work in their pajamas.

Farmers like cool stuff, too

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I spottted this at AgWired.com and agree with Chuck, this is pretty cool. The Syngenta Resistance Fighter website is a far cry from the typical “farm” site. Very cleverly done and, as Chuck points out, the radio/audio component is pretty nifty.

Props to Syngenta (and the site creators) for daring to think that farmers are not just a bunch of slow talking guys driving around in pick-up trucks. Why should all ag-related websites have cows and pigs and corn as the focal point.

As a rule, I don’t care for these “click on the file cabinet” navigation schemes but this one is very well done. Will this accomplish Syngenta’s objectives. Who knows? (Well, Syngenta will know) But Chuck linked. And I linked. And maybe you’ll link. And the music comes out here.

Speaking of using the web effectively, Chuck is blogging next week’s World Dairy Expo over at the World Dairy Diary. Based on Chuck’s previous efforts, you’ll know more about the Expo from reading the blog than if you were attending the event in Madison, WI.

AgWired blogs IFAJ conference

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Chuck and Cindy Zimmerman (AgWired.com) are blogging the IFAJ (International Federation of Ag Journalists) Congress in Thun, Switzerland. If you need an example of how to effectively blog a conference or event…this is it. The folks at Pioneer Hi-Bred must agree since they’re sponsoring AgWired’s coverage. Frequent posts, photos and audio. I’ve been trying to imagine how a radio station (or network) or TV station or newspaper could provide better coverage but haven’t come up with anything.

Does your web site suck?

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“Agency websites suck, launch a weblog” is the subject of a post at AdRants.com. Replace “agency” with “your company” and see if it still makes sense.

“Right now, agencies might be saying, “What do we need a weblog for? We already have a web site.” Great. Take an honest look at it. Is it much more than a creative showcases (if that) and management bios? Aside from a few short paragraphs on your so-called “proprietary process” is there any value there for the reader? Are you offering anything that gives insight into the way your agency thinks and what your opinion is on the current state of advertising? If so, great. Most likely. though it is not.”

A good example of the difference between a “typical” web site and a blog? AgriMarketing.com and AgWired.com. I think the company I work for could be using blogs more effectively. But “brochure” web sites are safe and blogs are risky. And if they’re not risky, they’re useless and ineffective.