Tag Archives: agwired

Curly Howard alive and well!

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Curly Lives!The local media were on hand for the Big iPhone Event yesterday. I was stunned to learn that one of my childhood idols, Curly Howard, is not only alive… but working as a videographer for one of our local TV stations. AgWired’s Chuck Zimmerman did a touch-and-go and took this photo (which I consider very flattering).

I’m embarrassed that I didn’t introduce myself, but I did watch the voice-over package that aired on the 10 o’clock news. About 40 seconds.

There was a photographer from the local newspaper on hand. A rather stern looking woman who didn’t seem to be having any fun. Her paper ran the iPhone story on page one (above the fold) this morning. With a couple of her photos. I did not, however, find the story/pics on the newspaper website.

All of which reminds me of the wonderful freedom of blogging. I can post what I want (video, stills), when I want, with no pesky editors looking over my shoulder. I wouldn’t suggest for a second that my amateur efforts are on par with these pros. I would argue that I had more fun than they did and maybe some of that comes through in my posts.

And one more thing. The video that aired on the local TV station and the front page newspaper story –unless posted to their websites– is gone forever. With any luck, in a month or two, a Google search for “iPhone+jefferson city” will get you to smays.com.

Life after MSM

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Former Missourinet (one of the news networks operated by the company I work for) anchor/reporter Laura McNamara left us recently to pursue other interests. That’s often a cliche but not in this instance. Laura is young and wants to travel and do about a hundred things and decided to take some time to figure it all out.

In the meantime, she has hooked up with Chuck and Cindy at AgWired. Chuck’s business has grown to the point he can’t keep up and he’s been on the prowl for people who know what to do with a camera and microphone.

I think we’ll see a lot of MSM reporters migrating into New Media gigs like this.

Branding Yourself

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“Personal branding is something I get a lot of questions about. People often ask me what they should do in order to get an established name out there and be seen as a major influencer in their industry. The reason they want this is because the second you accomplish this, the opportunities will come your way and you’d be amazed at the kind of business or money that just lands in your lap.” — Neil Patel at Pronet Advertising

I don’t remember hearing much about “personal branding” before blogs and podcasting. But if there is an “smays brand,” you’ll find it here.

I had lunch today with Chuck Zimmerman and it would be hard to find a better example of this concept. He and his wife Cindy work too hard to say the money “just lands in (their) lap,” but they’ve certainly created a unique brand in the world of agriculture marketing. I’d love to share some of Chuck’s amazing success stories but before he pays for lunch, he makes me sign an NDA.

What’s your brand?

Demystifying blogging

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My buddy Chuck posted the following to his blog (AgWired) today:

“Hi there AgWired fans. This morning I’m doing a new media presentation with the folks at John Deere and their agency, BCS Communications. This is an example post for the presentation.”

So what? For many (most? all?) of the people in the room, updating a web page is a Dark Art. Magic. At the very least, a pain in the ass. Some person or persons (or a committee) has to approve the copy and then send it to the web people and –eventually– the web page gets updated.

Chuck just logged in to his Word Press account. Bangs in the copy above…hits the submit button…and publishes for the world to see. It took less time than it is taking me to tell you about it.

I’ve used this analogy before but it’s a good one. When a room full of execs see a demo like this (I wasn’t there but I’ve done a few of these)… it’s like the scene in every Tarzan movie with the Great White Hunters “make fire come from stick,” or when they crank up the movie projector (where did they plug it in?) for the pygmies.

AgWired: Guerilla video

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I refer you, once again, to AgWired for a good example of how easy it is to add video to your blog or website. Chuck Zimmerman is covering the International Poultry and Feed Expos in Atlanta. His posts include –as always– still images and audio. But he is increasingly dropping in short video clips.

He’s just roaming around the floor in this clip but he could just as easily have stopped to interview an exhibitor or speaker. The operative word here is “easily.” He ran the video through Windows Movie Maker (free) for a quick edit and a title…uploaded to YouTube (free)…and then embedded their flash player in his post. Done.

Contrast that to dragging around a cameraman and sound guy (expensive) who have to get back to a studio for post-production (expensive: time and money). Then you gotta get it to the TV station or cable channel and blah, blah, blah. Chuck is carrying everything he needs on his back and if the expo hall is wifi’d…all he needs is a place to sit down.

We’ll send out a press release when it’s over

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The Hardest Working Blogger in Show Business, Chuck Zimmerman, is in Berlin, covering the annual meeting of the International Federation of Agricultural Journalists. IFAJ is “a non-political, professional association for agricultural journalists in 29 countries.” As far as I can determine (and Chuck is aware), he is the only person blogging this event.

You gotta figure that at least some of the attendees have laptops and digital cameras with them. Not one blogger in the bunch? Maybe there’s coverage of the event at the official IFAJ website…nope.

Old Media types can’t understand why I’m even asking? Bloggers can’t imagine attending something like this and not putting up a couple of posts.

Blogging personal moments

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One of the things I find most interesting about bloggers is their willingness to share very personal feelings. I came across two examples of this last week.

My friend Chuck wrote about his daughter who was left paralyzed from an auto accident seven years ago. He links to her blog post which is very moving (and inspirational).

Equally touching was Everett Mobley’s memories of his mother who died last week following a long battle with cancer.

They both felt moved to share very personal thoughts and feelings and their blogs offered a means for doing so. I’ve seen this time and time again.

I’m not sure what the point of this post is. Perhaps that there’s something about the blog format that almost requires an openess and honesty.

Skype from Norway

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I just spent half an hour chatting with Chuck Zimmerman who is in Oslo, Norway covering the annual meeting of the International Federation of Agriculture Journalists. More on that in a moment…

The purpose of the call was to play with Skype (and teach Chuck the correct pronunciation of fjord). Chuck’s had a Skype account for a while but –like me– really didn’t know a lot of folks using the service. I’m guessing a half-hour telco call would cost a few bucks, but the Skype-to-Skype call was free. And the quality was damned good. I’m not gonna post on this again until I can include some sample audio.

One final observation on Chuck’s coverage of the IFAJ conference. Of the approximately 200 journalist attending, Chuck guesses 95% are print and the rest are PR folks and a few radio types.

I’m guessing most of the attendees are there to drink beer, eat cheese and have a good time. Which, I assume, Chuck is doing, too. But not one of them is blogging the event. Chuck is doing it because the folks at Pioneer are paying him but, still…

Anyway, Skype was slicker than snot and I promise to get you a sample for those that haven’t played with this amazing service.