“New Business Models for News” was the title of a conference held by the City University of New York’s Graduate School of Journalism. You can read the full post by Dorian Benkoil at E-Media Tidbits but the goal of the (3rd annual) conference was “…to try to find ways that the news business can survive.”

“The 150 to 200 people there were a diverse audience — local bloggers and independent journalists trying to make a living, reps from big media companies like The New York Times and Gannett, venture capitalists, foundation funders, educators, consultants, students, technologists, advertising salespeople, ad network experts.”

“You’d better take an interest in the spreadsheets that represent your income and expenses, and cash flow statements that will determine if you can meet payroll every week — even if that payroll is just you, working alone. You may even have to consider, in the words of NYU’s Jay Rosen, that “there may be no business model to replace the old business model” — but you’ll still have to find a way to pay for it all.”

“But being unaware of anything having to do with the cash flows that support the news operation is a luxury we can no longer afford.”

Reading and thinking about this conference brought to mind my many chats with Chuck Zimmerman, a former Learfield employee who struck out on his own (with wife Cindy) and has created a small but successful business as an ag journalist (specializing in agriculture marketing).

Over the course of the last several years, I’ve heard Chuck talk about dealing with finances, ad sales, server problems, and a bunch of other stuff that had not much to do with reporting a story but a lot to do with putting bread on the table.

Fellow-blogger Chuck Zimmerman (the KING of the event bloggers) is covering the Commodity Classic in Grapevine, TX. It’s a big farm show (for lack of a better term). So big, in fact, they had to post some rules for “Media Room Etiquette,” including this definition of working meida: “journalists, broadcasters and camera operators.”

“Media company officers, advertising sales representatives, and support staff DO NOT qualify as working media, UNLESS their PRIMARY purpose for attending Commodity Classic is to specifically engage in gathering and/or reporting news about Commodity Classic events, trade show activities, and/or grower organization meetings.

Commodity Classic staff reserves the right to examine recent samples of news work product to determine a person’s qualifications for complimentary registration and media credentials, and at their sole discretion reserves the right to refuse anyone not meeting the minimum qualifications.”

You think the lines between public relations and news are getting a little fuzzy? Sounds like. Would love to know who did not make the cut.

Full disclosure: Learfield (the company I work for) owns a farm network that has reporters covering Commodity Classic.