My first iPhone video

Forget for a moment that I have the iPhone in portrait orientation, and check out the quality of this brief walk through the newsroom. I’ve uploaded videos to YouTube from all kinds of cameras: Sony Camcorder; Flips; my beloved Casios; the MacBook iSight.

But I don’t think I’ve ever ended up with a clip that looked and sounded this good. I know, could be some Cupertino Mind Trick but I think I’m correct on this point. And the iPhone has YouTube option built right in.

Jim Lipsey

Jim Lipsey was one of Learfield’s first employees. He was part of the KLIK gang (Derry Brownfield and Bob Priddy) that helped Clyde Lear get the company up and running.

On Friday we got Clyde, Jim and Bob in a studio to talk about those early days and Jim’s contributions (there were many). Jim will be 87 his next birthday. I want to be him when I grow up. When I joined the company in 1984, Jim showed me the ropes of affiliate relations. It was a privilege to work with him. Here’s 10 minutes from a half-hour chat.

Shoestring video production

My colleague David produced a 2 minute video for one of our clients recently. His post provides the background. I like the piece because a) it illustrates how easy and inexpensive it is to produce video and b) it effectively tells the story (public health program, in this instance).

David shot the video with a small, consumer-grade still camera (with video setting) and edited with iMovie 08. I should note this was David’s first try and he did it while watching a World Series game.

Any company that has “communication” in their name, better have some people capable of producing a video like this. I have a hunch we’ll wind up doing a lot of these for current and future clients.

History of Learfield: J-School Genesis

Clyde Lear’s latest blog installment of the history of our company is the best yet.

“For two years I worked on my Masters in Journalism. I wrote my thesis on starting a state-wide radio network. Missouri –like a lot of states– had dismal radio coverage from the state capital. Every radio newsroom, big city and small town, depended instead on the two major wire services, the AP and UPI.  There wasn’t access to the voices of the news makers. There was a need for a state-wide news service for radio stations.”

The post includes some video of reports he did as part of final exam. These are priceless and make the post. You can’t miss the embedded clip but be sure to hit the text link to a series of his stand-ups. I’ve included my favorite here to give you a taste.

These started out on 16 mm film and Clyde eventually sent them off to be converted to VHS. And now they’re digital and on YouTube for the all the world to see.

Learfield is a pretty big company today and it’s fun to see the germ of the idea that started it all.

Game Day 09.01.07

One floor below my office is the Learfield Sports Operations Center. On Saturday, the place was hopping for the opening weekend of the college football season. Our guys produce 19 college sports broadcasts here (and some more off-site).

The play-by-play audio comes back to Jeff City where our producers and board operators mush it all together and send it back out –via satellite– to about 800 radio stations from coast to coast. Think shuttle launch but more people will be pissed if something goes wrong.

They start back in May and then work their asses off for the next four months. I won’t even try to mention everyone by name. And this short (6 min) video doesn’t begin to capture the energy (and sometimes tension) of “game day.” But Broadcast Operations Manager Tom Boman does a nice job of summarizing some of what it takes to get all these games out to stations.

Once again, shot with the Casio EX-S770 and edited in iMovie.

State Fair video contest

David Brazeal (the Man Behind the Curtain at Learfield InterAction) points us to this entry in the Missouri State Fair Video Contest.

“Show us in 60 seconds or less how you are preparing for the State Fair by entering the “Preparing for the Big Show” video contest. Create your work-of-art, then post the video to YouTube with the tag “mostatefair”. The grand prize winner will have his or her video premiered before the Jason Aldean concert opening night of the Fair.”

When pros see stuff like this or the summer intern video I posted earlier… I’m sure all they see poorly shot/edited amateur video. When I see these, I think, “Damn, that’s clever!” Or funny. Or interesting. And I’m reminded that almost anyone can now play in this sandbox. I love that.

Summer Interns

Our summer interns are packing up and heading back to school. One of their final tasks was to prepare a presentation on what they learned working for Learfield. The interns working in our Dallas office created a Powerpoint presentation which was, I’m sure, very… nice.

The Jeff City crew asked my advice and I told them Powerpoint is for losers. I suggested they produce a video and loned them my camcorder. I forgot to give them a mic so the sound is not all that it might be but their creativity and humor comes through loud and clear. Ladies and gentlemen… Coleman, Corey and Tyler.

Very fast thumb typing


Because I don’t own a Blackberry or “smart phone,” I have not done any “texting” and have no thumb typing skills (I’m not even sure it’s called that). But many people are very adept at this, including Learfield’s own Tyne Morgan. Tyne is majoring in ag journalism at the University of Missouri and working part-time for one of our networks.

This little clip does not do justice to her amazing skill. She was keying –with one thumb– as fast as many people type with all ten fingers. And she doesn’t have to look at the keys. This might be more useful than the ability to make yourself invisible.