You’re in my Rolodex

Posted on February 21, 2009 by Steve Mays

One of the reporters in one of our newsrooms has a Rolodex that goes back 30+ years. The cards are worn from handling and yellowed by the years. I have no idea if he also maintains some kind of computer file as well. Doubtful.

A well-maintained Rolodex was once the most valuable thing on a reporter’s (or salesman’s) desk and the one thing to take with you when the time came.

It’s from a time when the telephone was the sole means of instant communication but not yet smart enough to remember more than a half-dozen numbers (“I’ve got you on speed dial”).

I wonder how many fewer calls are made in our email world. Has Outlook become the new Rolodex? Or has our mobile phones absorbed that function? Losing your phone is only a big deal because it might mean losing all of the numbers of friends and contacts.

Which brings us to social networks.

Will being able to communicate with you –by calling or emailing– become less valuable than having you “friend” me on Facebook or “follow” me on Twitter. The difference is me seeking your attention versus you deciding to give me your attention.

Let’s say you’re a salesman for a paper products company. Let’s call you Stanley. You have the phone number and email addresses of your 20 largest customers. With a little time and patience, you can get them on the phone; get a reply to an email; and even get an appointment.

But suppose those customers elected to follow your Twitter feed because that’s where you posted links to information that they found valuable enough to give their attention. I submit it is a different –more valuable– kind of attention than you get when you punch through with a call or email.

One last example. I can call or email the senior management of our company. Most of them are in the same building, so I can walk down the hall and usually get some face time. But a couple of them read my blog and –in time– will follow my Twitter feed. And the only reason they would invest even a minute or two from incredibly busy days, is they perceive some value (information or entertainment).

Being in someone’s network is far more valuable than being on their call-back list. Or in their Roladex.

http://twitter.com/inauguration

Posted on January 9, 2009 by Steve Mays

A week or so ago I got a ping that @inauguration was following my Twitter feed. I assume they just searched all Twitter feeds for “inauguration” and found me. As I always do, I checked the profile page and found:

“Get tips and helpful scoop as you plan for the Presidential Inauguration on January 20, 2009 when Barack Obama takes the oath of office.”

There was a link to a website but I didn’t click it.

@inauguration has been a great source for news about the upcoming event. With links to lots of news sources.

I finally checked the url on the Twitter page and learned that the feed belongs to WUSA-TV in D.C. Thinking back, a lot of the tweets have taken me to pages on the WSUA website.

We’re they being sneaky by not clearly identifying the TV station? Doesn’t feel that way since I now know they pointed me to a variety of sources for relevant news about the inauguration.

My point here is WSUA didn’t just feed the latest news from the station website. They didn’t just promote their coverage. Someone was smart enough to understand how Twitter really works and use it. Cost: zero.

This will be the norm for any big event. And it won’t always be news organizations doing it. It will often be the event organizers. And should be since they will have the most information and have it first.

Yes, I could have set up a Google Alert for “inauguration” but adding @inauguration to my feed was just one-click.

Seasoned Twitter users will remind me there’s a hash tag (#inauguration) that aggregates tweets from ALL Twitter users, not just one source. True, but there’s a lot of noise in that stream. Takes too long to separate the wheat from the chaff.

And to bring it down to the individual level, I could set up a Twitter page just for my tweets from the event, so that my “followers” aren’t drowned in my tweets from DC. Probably won’t be posting enough for that to be a problem, however.

In conclusion… I quickly determined that the @inauguration Twitter feed had useful and interesting information. I didn’t notice or care who was behind the feed.