Apple TV selling faster than iPods

Despite the fact the product isn’t even out yet, Apple says its upcoming PC-to-TV device is the fastest-selling item on its website, even beating out iPods. Apple TV is poised to become a surprise hit, says analyst Shaw Wu of American Technology Research. “If Apple were to convert 1 percent of those iPod owners to Apple TV owners, it would be a success. That would be a million units,” he said. [LostRemote]

I ordered one, too. Supposed to ship in February. I’ll report here once it’s up and running.

iPod sales drive Apple’s billion dollar profit

Apple today announced financial results for its fiscal 2007 first quarter, ended December 30, 2006. The Company posted record revenue of $7.1 billion and record net quarterly profit of $1.0 billion, nearly double last year’s profit. These results compare to revenue of $5.7 billion and net quarterly profit of $565 million, or $.65 per diluted share, in the year-ago quarter.

Apple shipped 1,606,000 Macintosh computers and 21,066,000 iPods during the quarter, representing 28 percent growth in Macs and 50 percent growth in iPods over the year-ago quarter. [Podcasting News]

“It’s just a fad. I can go down to Target and get a perfectly good MP3 player that will do everything an iPod will do and only pay $30. And why do a need an MP3 player when I can listen to music for free on the radio?”

Apple iPhone

iPhoneYou know I’m not a cell phone guy. Nobody to call…nobody to call me (‘cept Barb). But the new Apple iPhone is so much more than a cell phone. Makes the Treo and the Blackberry look like Fisher Price toys. The iPod led me to purchase the MacBook…and the MacBook will probably lead me to buy an iPhone.

Update: Just watched Jobs’ keynote. Amazing. And take a look at the effect of the iPhone announcement on Palm (Treo) and Rimm (Blackberry) stock in the hours following.

TV shows on cellphones

Verizon Wireless is expected to announce it will offer full-length programming to its cellular subscribers from several major television networks. The service, which should be in operation by the end of March, will consist of eight channels and will include popular shows from NBC, CBS, Fox and MTV, they said. ESPN is reportedly also in negotiations to offer programs, which will be offered for the cellphone screen soon after they appear on television. [New York Times]

Talent more important than size

That is one of the lessons of Web 2.0, according to AdWeek’s Bob Greenberg:

“Long before they became global behemoths, the great (advertising) agencies of the past were small businesses built around people of uncanny creative ability. What’s amazing is that our competition in the future will come from exactly where we started: small teams of creative geniuses with ideas galore on how to capture the hearts and minds of consumers. Only now they probably don’t work in agencies. At the same time, they have a fully democratized means of content distribution that doesn’t rely on captive audiences. Lesson No. 2: Talent is more important than size.”

Jakob Nielsen’s Top Ten Mistakes in Web Design

From usability expert Jakob Nielsen’s useit.com. I’ll plead guilty to #2 and #5 on a few of our sites. I’m iffy on a couple more. If you have a blog (or any kind of website), this is a handy check-list.

1. Bad Search
2. PDF Files for Online Reading
3. Not Changing the Color of Visited Links
4. Non-Scannable Text
5. Fixed Font Size
6. Page Titles With Low Search Engine Visibility
7. Anything That Looks Like an Advertisement
8. Violating Design Conventions
9. Opening New Browser Windows
10. Not Answering Users’ Questions

Good look at the Google Ad Creation Marketplace

Can Google Audio Ads be as easy and effesctive as Google AdWords? That was the question Donna Bogatin (Digital Markets) put to André Bergeron, owner/operator of Babble-On Recording Studios. She wanted “a radio production talent insider take” on how the Google Ad Creation Marketplace will impact the radio advertising industry. Bergeron seems to know what he’s talking about.

“Dollar-A-Holler Radio ads have been around forever. The local Hi-Fi Store owner could always go into the local station and bark off a series of sale prices in shrill tones that would annoy anyone within earshot. This would be no different, really. There is so much more to effective messaging, to branding, to understanding how people listen to the radio than simply writing down “for all your underwear needs” and handing it off to Johnny promo voice to record.

Part of why people can’t stand listening to the radio is the quality of the ads, they’re, by most estimations, shouted, boring, and insultingly simplistic, and, if there are a lot of them, it just magnifies the mind-numbing nature of them.”

I think that sentence really sums it up. That reality will ultimately prove to be The Big Problem for radio going forward. Shitty commercials in an era when we no longer have to listen to them in order to hear the news and music we want.

Andre Bergeron emails an additional thought:

Throughout a programming day, the station dresses itself with a carefully crafted image using music, personalities, promotions, etc – to create “a brand”, if you will. Then a stopset comes on and it’s like the advertisers are allowed to dress the station in clown’s clothes, leisure suites or horizontal stripes.”