Category Archives: Science & Technology

Email Marketing

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In April of this year, Barb and I attended a performance by Blue Man Group in Columbia, MO. Prior to the show, you could register to win a "trip back stage" by providing your email address. Barb did.

Five minutes after checking into Treasure Island Hotel and Casino in Las Vegas on Friday, she received an email from… Blue Man Group, inviting her to come see their show while she’s in town.

I’m guessing they have some sort of arrangement with with all the MGM-owned hotels that allows them to match the email database against guest as they check in. As far as I know, they have not abused Barb’s email address since collecting it. They were waiting to use it in this –or some other equally clever– way.

Multimedia getting big in collegiate sports marketing

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The company I work for has the marketing rights for the Oklahoma Sooners.  Last week the university announced a new new 10-year, $75 million extension of our deal. Here’s the part that caught my attention:

"Sooner Sports Properties (Learfield) will create a broadband channel to run content about Sooners athletics in addition to certain radio and television rights for events not covered under contracts through the Big 12 Conference. It also holds provisions for emerging technology."

If I read the release correctly, multimedia content generated $2.65 million last year. Sounds like a whole new ball game doesn’t it?

Google Lunar X Prize

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“Put a robotic lander on the moon, take a spin across the lunar landscape, and beam back visuals — with minimal or no government assistance. Pull that off before anyone else and the galaxy’s richest, most audacious Internet company (Google) will hand over $20 million.” [Wired]

After reading this story, the first thing that popped into my head was: I have more confidence in Google (and a few other companies for that matter) than I do in the U. S. government. My gut tells me Google is more efficient, less corrupt and possessing greater vision.

Guy Kawasaki, Gnomedex 2007

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One of the best presentations at last month’s Gnomedex was Guy Kawasaki. He’s a managing director of Garage Technology Ventures, an early-stage venture capital firm and a columnist for Entrepreneur Magazine. Previously, he was an Apple Fellow at Apple Computer, Inc. Guy is the author of eight books, has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College. He talks about evangelism in this video.

“Things we were told about online that were wrong.”

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Steve Safran at Lost Remote takes a look back at some of the responses to his suggestions regarding the web. These bring back a lot of memories:

  • Nobody will break news on their site before the story airs
  • Newspapers won’t put much news online because it will cannibalize sales
  • Nobody will buy web advertising
  • Only young people use the web, and they don’t want news
  • The bubble has burst – there’s no future in the web now
  • There is no need to hire a web-only salesperson
  • News websites will never “blog” or have anything to do with blogging
  • Social networking tools don’t belong on news sites
  • The networks will never send programming directly to the audience and ignore the locals
  • People won’t watch video online because the quality is not high enough
  • People won’t watch video on an iPod because the picture is not big enough
  • Viewers won’t upload video and pictures because it’s too hard to do

Grokking new iMovie

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My first brush with the new iMovie was bumpy. I’m looking forward to taking another run at it, after watching the first of a two-part tutorial from from ScreenCasts Online.

ScreenCastsOnline is a weekly video podcast of computer based video tutorials. The video tutorials cover many different topics from week to week but predominantly cover mac related subjects. The video tutorials are in the form of "screencasts" which are basically videos of screen captures demonstrating a particular application or service, with a spoken commentary explaining what is happening on screen.

Don McAllister’s easy-to-follow demo/tour was just what I needed. I’ll still use iMovie HD (the previous version) for a lot of stuff, but when I need to throw something together quickly…

I can’t recommend ScreenCastsOnline highly enough. It’s a free podcasts but I recommend the Extra! membership ($50 a year).

Geek Marketers

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Steve Rubel describes (in AdAge.com) a new kind of marketer: "Enter Geek Marketers. These cross-trained specialists are fluent in both worlds and bridge them. They are marketers by trade, yet they also have a hard-core interest in technology and social anthropology. As curious individuals, they are constantly studying how digital advances are changing our culture and media."

Call me a Geek Marketer wannabe. Companies are figuring this out. Until they do, there’s money to be made filling this void. [via AgWired]

Long Distance (Skype)

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Had a nice, leisurely chat with my brother tonight. We talked about 45 minutes. Regular readers know my brother lives on the island of Sumatra in Indonesia so we’ve always tried to keep our phone calls brief. Thanks to the miracle of Skype, we were able to really get caught up this evening (morning for him).

He recently got some kind of point-to-point, microwave Internet access. Not sure if it qualifies as “high speed,” but it’s a big improvement on the dial-up they’ve lived with since moving to Indonesia.

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Audio quality was pretty good. Waaay better than regular long distance connection. If he can boost his speed a little bit, we’re gonna try video. Stay tuned. And thank you, Skype.

Creators, Critics, Collectors, Joiners, Spectators and Inactives

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A new Forrester report divides the U.S. online population into six groups according to their social participation on the Web.

More than one-fifth of those classified as Creators—those who blog, publish Web sites, upload videos, or participate in other content creation activities—own Macs, while only 12 percent own Dell computers.

The majority of Spectators (they read blogs, watch videos, and listen to podcasts) own Macs while the majority of Inactives (they don’t participate online) own Dells.